It is no longer possible to overstate the importance of online reviews for a business. More than ever, customers are taking the time to post their views (both good and bad!) and these rants and reviews have the potential to make or break your business.
With a recent survey claiming that 90% Of Customers Say Buying Decisions Are Influenced By Online Reviews taking the time to find new ways to connect with potential customers can make significant difference to your business’ bottom line.
However, this does not mean that you have to constantly glue yourself to your computer! By putting in plan some proven tips and tricks to boost your online reputation you can take big steps towards generating some of the positive reviews that you need.
Below we have identified some of the best ways to create good will with your customers:
Tip No. 1 – Take a Close Look at Your Review Capabilities
There is simply no excuse for not taking advantage of the FREE listings which are available to you. Social Networking sites such as Facebook, Twitter and Google + offer the ideal way to open up lines of communication with customers, whilst online directories such as 118.com, Yell.com, FreeIndex and Scoot offer a great way to obtain a free listing which will allow customers to leave reviews.
Once a profile is created, you can update settings to ensure that when new reviews are posted. Monitoring existing reviews and customer feedback is also a good way to see how staff is doing across many or a few business locations.
Tip No. 2 – Pay Attention!!
Whilst there may be a very strong temptation to ignore any positive reviews, it is crucial that you respond to all reviews, regardless of whether they are complimentary or not as this can make an excellent impression on all future prospects reading reviews.
Furthermore, the addition of negative reviews to a listing is likely to stay visible for years, therefore it is important to deal with any issues quickly and provide resolution for the customer. As long as the majority of reviews aren’t negative, people will value the business’ professional approach and responsiveness.
Tip No. 3 – Make the Most of Your Reviews
Take advantage of any positive reviews by them on your website and/or Facebook page.
A great example of this would be Surrey Driving Force. Driving schools operate in a highly competitive market and therefore finding ways to stand out from the crowd greatly increase your chances of new customers opting for you over your competitors. As such, SDF choose to promote all of the online reviews that they receive by adding them to a dedicated section on their website – http://www.surreydrivingforce.co.uk/testimonials.php
If you’d like to speak to use regarding how we can help you generate online reviews, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.