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2019 – The Year of Schema?

Whilst Schema coding has been around for some time, its importance is growing all of the time. Offering the ability to provide snippets of important information to Google in a format that is easy to read and understand, when used correctly, Schema can be a very powerful tool indeed.

What Actually Is Schema?

Schema was created as a result of a collaboration between the major search engines Google, Bing, Yahoo! and Yandex, with the goal of helping to provide webmasters with a method of supplying key pieces of information to their search engines.

With an increasing number of websites believed to use Schema.org to markup their web pages with many applications from Google, Microsoft, Pinterest, Yandex and others already using these vocabularies to power rich, extensible experiences.

Improving Click-Through Rates

Whilst there is no guarantee that using schema to produce rich snippets will automatically result in higher rankings or top 3 search results, it can certainly help and can also be effective at improving the click-through rates for your website.

Even with some major companies starting to utilise this code, the vast majority of smaller business and smaller websites are not using them. By taking the time to implement the right coding onto your website, your pages may be able to stand out against your competitors in search results.

A Key Part of Future SEO Campaigns?

We strongly believe that there is nothing to lose by adding them to the coding of your website and it’s certainly possible that they may soon become an important part of any SEO campaign.

Further Information

If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | February 4th, 2019|SEO|Comments Off on 2019 – The Year of Schema?

3 Continuing SEO Trends for 2019

Few things evolve quicker than SEO but there are also 3 key trends from 2018 which will make their presence felt well into 2019 and beyond.

Below we have outlined 3 of the areas of continued importance relating to SEO in 2019.

No. 1 – Mobile Indexing Will Continue To Be Put First By Google

The statistics prove that more people than ever are using mobile devices to conduct their internet searches. Whilst mobile usability has often been an afterthought for many businesses, the continued growth in mobile traffic has not gone unnoticed by Google. As such, Google has taken the inevitable step to change their index from desktop-first to a mobile-first model.

What does this mean for you though? As most people now use Google for mobile searches, it only makes sense for their intuitive ranking systems to look at the mobile version of a page instead of the desktop version. This will ensure that only the most relevant pages achieve the all important high rankings.

No. 2 – Does Your Website Load Quickly Enough?

It can come as no surprise that Google is increasingly acting upon something that is fairly obvious. A website that performs poorly is one that offers a poor user experience.

One of the primary factors in a poorly performing website is the speed at which it loads i.e. the slower the speed, the worse the experience. Therefore Google believes that sites offering poor user experiences deserve less promotion in search results.

Top Tip – Taking the steps to ensure your website loads quickly have never been more important.

No. 3 – Local SEO Has Never Been More Important

Google is increasingly trying to tailor search results to the location of the person making the search. When combined with the fact that nearly all modern day mobile devices can relate search results to the location of the person doing the search, local SEO has never been more important.

Understanding the way that people search can be absolutely pivotal to getting the most from local marketing and driving more enquiries and ultimately business through your website.

Further Information

If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | January 11th, 2019|SEO|Comments Off on 3 Continuing SEO Trends for 2019

Keeping Things Moving Forward At Christmas

Christmas is a busy time of year and, what with work and social commitments, you can guarantee that the last 2 weeks of December are not going to be the most productive!

So how do you stop your website’s SEO commitments from slipping, during this festive period? We know your online presence is one of the most important aspects of your business and the time of year should make no difference.

Footprint employ a dedicated team of SEO professionals, who offer bespoke solutions to our clients – all year round! We’ll make sure that your website doesn’t suffer the dearth of activity that so many others do; keeping you on top of the game (and the rankings) into the new year.

Business doesn’t stop and, in today’s economic climate, it’s more important than ever to make sure that your website is working as hard as possible for you.

Our team have been at the cutting edge of SEO since it came into play – and have a great understanding of all the tricks of the trade to keep you at the top of Google‘s (and the other major search engines) rankings.

Amongst many others, our team specialise in the following areas:

  • Social Media presence (Twitter, Facebook, Google+, etc.)
  • Maximising Google Rankings
  • Creating Quality Content
  • Blogging
  • Maximising Online Visibility
  • Performance Monitoring & Feedback

Contact us today to arrange a bespoke solution for your business, and make sure your website is the star at the top of the tree this Christmas!

Further Information

For more information on how Footprint Web Design can help you, or to inquire about a quote, please contact us on 01883 372488, or email us at: info@footprint.co.uk

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By | December 12th, 2018|SEO|Comments Off on Keeping Things Moving Forward At Christmas

5 Online Marketing Myths To Ignore!

With search engines and social media platforms all trying to push their pay-per-click options to help boost online traffic (think Adwords and Facebook post boosts), it can be all too easy to think that SEO has fallen down the pecking order when it comes to effective online marketing methods. However, the truth is very different.

For anyone who is still undecided whether to push forward with an SEO campaign to help promote their products and services, we have drawn up a list of 5 untruths which may could your judgement.

Myth No. 1 – SEO Simply Doesn’t Work

With figures suggesting that as many as 81% of all shoppers now conduct online searches before making a purchase, choosing to ignore online marketing can be a very expensive mistake to make!

As people become more accustomed to using their computer, laptop, smart-phone and tablets to search for products and services, you simply must take steps to maximise your online presence if you wish to remain competitive in your market.

SEO works by making your making your website easy for both users and search engine robots to understand and without the implementation of effective SEO, your website is very likely to be fighting a losing battle.

SEO Tadworth

Myth No. 2 – SEO is Too Expensive

One of the most common mistakes regarding SEO is viewing it as an expense rather than an investment. As opposed to pay per click advertising which disappears the moment you stop adding funds to your account, a well run SEO campaign can offer long term benefits.

When taking advantage of professional SEO services you will receive work tailored around a variety of complex tasks:

  • Industry research
  • Keyword analysis
  • Website optimisation
  • Link building
  • Monitoring and results analysis.

Each of these tasks takes time and effort — and there’s just no SEO without them. So while you do need to pay for someone to implement these tasks, keep in mind that SEO keeps bringing results long after you finish a project with the person.

Myth No. 3 – Traditional Marketing Is All That’s Needed

The Office for National Statistics reported that in 2017, 88% of all adults used the internet at least once a week! When you think about these staggering numbers, even if you estimate that a very small percentage of the users are likely to be interested in your products/services, the numbers are still going to be huge!

By not promoting your business online, you are going to be missing out on one of the biggest opportunities to grow your business. Perhaps even worse than this is the fact that forward thinking competitors may leave your business behind.

Myth No. 4 – SEO takes too long; PPC is faster.

Whilst there can be no denying that PPC offers fast results, this type of advertising is no more than a quick fix. PPC advertising will only remain visible whilst there is money in your account, the moment it dries up is the moment that you adverts will fail to show.

It is also worth considering what the initials PPC actually stand for. PPC actually means Pay Per Click, that’s right, you will get charged each time your advert is clicking upon, not each time it converts to a sale.

Although SEO can take longer to get off the ground, once things start to work, the results should be long term.

Myth No. 5 – SEO will require me to change my website.

Whilst we made need to change a website to improve SEO, as poor design, confusing structure or weak content is likely to act as an anchor around the neck of any SEO efforts, it doesn’t mean that your website will be blown up and started again.

There are many different factors which can effect SEO and we will look at all of them.  Slow page loading time for instance can make a significant difference to conversions with data from KISSmetrics indicating that even a 1 second delay can reduce conversions by up to 7 percent!!

We will give you website a thorough audit and many of the changes we make will take place behind the scenes without altering the external look of a well loved and well performing site.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing SEO Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | November 5th, 2015|SEO|Comments Off on 5 Online Marketing Myths To Ignore!

5 Reasons Why You Should Employ an SEO Expert

At Footprint Web Design, we understand the value of SEO. However, there remains a degree of scepticism regarding its effectiveness for all businesses.

Whether you are running a multi-national company or a small locally based business, if you have a website (you really should!), SEO is crucial if you would like to make the most of it.

In our blog today we are going to take a closer look at 5 reasons you should turn to an SEO expert to push your website forward.

No. 1 – SEO is the key to drawing people to your website

With a huge number of people turning to the internet when looking for products and services, you will miss out on a huge number of potential customers without an optimised website.5 Reasons Why You Should Employ an SEO Expert

No. 2 – SEO experts understand which steps to follow

There are many different theories relating to what can contribute towards a successful SEO campaign. Only through extensive experience will someone be able to tap into the right target areas without wasting time on areas which are unlikely to work.

No. 3 – SEO experts offer the best value for money

SEO should always be viewed as an investment rather than an expense. As such, an experienced SEO company will know precisely how to make your investment work for you.

Whether this involves exploring Social Media channels, optimising your website or a combination of the two, all angles will be explored.

No. 4 – SEO experts will allow you to focus on your areas of strength

There are barely enough hours in the day as it is. Do you want to add another responsibility onto your workload? Leaving the management of your website to an expert will allow you to focus upon your own business.

No. 5 – Stay up-to-date with Google’s changes.

SEO is a constantly evolving process. Without someone dedicated to keep up to date with Google’s changes, it will be next to impossible to implement an effective SEO strategy.

If you would like to put your website in the hands of a company who will take it forward, please contact Footprint Web Design today.

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By | June 8th, 2017|SEO|Comments Off on 5 Reasons Why You Should Employ an SEO Expert
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