Whilst an attractive and fully functional website certainly offers a number of benefits to any business, without the implementation of effective SEO (Search Engine Optimisation), the chances are no-one will be able to find it. A sobering thought isn’t it!
Taking Your Website To Another Level
The implementation of effective SEO should play a pivotal role in the process of designing a quality website but is one that can easily be mishandled without the required knowledge and expertise needed to implement the right measures.
Looking at the Key Aspects
There are several key aspects to the successful optimisation of website and only by understanding that there is no ‘one size fits all’ technique to SEO and web design Surrey will we able to achieve the best possible results on a consistent basis.
There are many different ways to achieve the desired ranking results but we believe that a concerted and sustained campaign which is built through the correct identification of relevant keywords and the implementation of a combination of on-page and off-page techniques, along with intensive social media marketing (Facebook, Twitter etc) will play all important roles in the quest to move your website towards the top of the Google rankings.
Reading Between The Lines
It is important to note at this point that although you may find web design and SEO companies out there who guarantee the top places for your website and related key search terms, this is not actually possible to guarantee!
At Footprint, you can be certain that we will improve the traffic to your website and we will improve the Google ranking but because major search engines are constantly changing the algorithms that are used to determine the ranking for websites, guaranteeing that we will reach the top stop is simply not possible.
However, one thing we can guarantee is that we will work tirelessly for you to stay ahead of the curve and our record of achieving great results for our clients tells us that this is a battle that we have a great chance of significantly enhancing the online profile of your business.
Proven SEO Techniques
Footprint’s Search Engine Optimisation techniques take a wide variety of factors into account and include a variety of both ‘on-page’ and ‘off-page’ methods which we tailor to the individual needs of your website.
The implementation of effective ‘on-page’ techniques is a critical component for the success of any SEO campaign. Without creating a solid foundation for your website, any other efforts are likely to be destined for failure and as such, ‘on-page’ work is always going to be our primary target.
The initial ‘on-page’ techniques used at Footprint involve targeting a number of different areas, including:
- Meta tags
- Heading tags
- Contextual linking
- General HTML code
The Next Stage
Once the initial stage has been completed, we will move on to the on-going creation of a number of ‘key term’ and location based pages which we will add to your website.
By tapping into a number of different packages which allow us to track the number of times particular terms are searched for on a monthly basis, we will create a number of targeted, original, hand-written, keyword-related pages all of which are designed to help draw potential customers to your website.
For example, if your are a Surrey based driving school, we want to make sure that when potential customers search for the term ‘Driving Lessons Surrey’, your website appears on Google’s first page.
This image above highlights how effective a combination of our ‘on-page’ and ‘off-page’ techniques can be. By targeting the key phrase ‘Driving Lessons Surrey’ for our client Surrey Driving Force, we have managed to obtain 4 of the top 5 listings for the organic (non paid for) listings on Google’s first page.
There are a number of ‘off-page’ SEO techniques which we will explore for you with the goal of helping to increase the reach of your website.
Some of these techniques involve:
- Directory submissions (Citations)
- RSS feed submission (for websites with regular blog updates)
- Guest blog posting
- Link building
Please Note – With reference to the link building strategies that we utilise, it is important to note that whilst other companies may offer the ability to generate huge numbers of links to and from your website, it is very much quality rather than quantity that will provide the best results. It may well even prove to have a negative effect on your Google ranking if you are linked to many poor quality websites and as such, this is not something that we will even entertain doing for your website.
For a more in-depth analysis of how our SEO strategies have been used to great effect for our clients, please take a moment to read the following case studies:
Implementing Social Media
Social media platforms including Twitter and Facebook offer the perfect opportunity for businesses of all size to open up lines of communication with existing and potential customers.
Reaching an audience of a substantial number through Facebook and Twitter takes a lot of hard work and dedication but are always worthwhile as these channels provide the maximum amount of positive exposure for your company.
A great example of this is Surrey Driving Force. One of the South East of England’s fastest growing driving schools and one of our major clients. Due to the number of younger people using Facebook and Twitter, the ability to post messages on these social mediums regarding successful driving test attempts for their learner drivers has led to a sharp increase in the number of enquiries received.
Assessing Your Website
Whilst many of our clients choose to boost their newly designed websites with one of our SEO packages, we also have many clients who come to us with an existing website which they feel could perform better.
To help us get to the bottom of any areas of weakness, we can provide you with a free diagnostic report of your current website. All you need to do is provide us with your URL and the terms you would most like to be ranked for and we will produce a report highlighting the current areas of strength and weakness.
Available SEO Packages
Unlike many of our competitors we do not believe in tying our clients into long term water tight contracts. Whilst we strongly recommend the benefits of undertaking a sustained SEO campaign focused on pre-agreed key terms and words to all of our clients, we want to work with you on a month by month basis to see how things are progressing to ensure that you are happy with all aspects of the work that we provide.
For more information regarding our available SEO packages, please click here.
Please Note – We do understand though that not all of our clients wish to look at SEO as a longer term proposition and because of this we also offer short term packages which are designed to give your website a one off overhaul and produce new content for a pre-determined number of key terms.
Footprint specialise in providing SEO services which are designed to help take your business to another level. We have been providing SEO Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488, via e-mail firstname.lastname@example.org or contact us via Facebook and we’ll be happy to talk you through your options.