SEO

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Be Wary of SEO Companies ‘Guaranteeing’ Results

We understand just how tricky choosing the right SEO firm can be. Unless you are fortunate enough to receive a personal recommendation from someone you trust, taking a leap of faith with any company offering SEO services ranging anywhere from £100s to £1000s per month, is likely to be a nerve-racking experience at the best of times.

Even if you opt for a company which ranks well on Google themselves, how do you know that they will be able to repeat this with your business? How can you be sure that Be Wary of SEO Companies ‘Guaranteeing’ Resultsthey are doing the work that they promised and are not just ripping you off? Perhaps you have had a bad experience in the past and this now causes added anxiety as you begin go through the hiring process again.

As a company that prides itself on our reputation, we would love to be able to guarantee SEO results for our clients. We believe that our clients deserve a guarantee and it would certainly make marketing a little easier! However, we know that these guarantees are simply not possible and we therefore do not offer them.

Looking For Assurance

It is only natural for people to look for some type of assurance before signing up with any company offering products or services. However, because all SEO companies are aware of the general nervousness of many new clients (especially those who are facing a step into the unknown in regards to SEO), in an effort to separate themselves from the pack, some SEO ‘experts’ take it upon themselves to offer a range of services that GUARANTEE results.

Hands up if you have received spam e-mails from companies doing just this? We know that we have!

Surely there is nothing wrong with this though. The Post Office guarantee delivery dates on some of their post, your local garage may guarantee that you will get your car back in a full working order by a particular date, so what is wrong with an SEO company guaranteeing to get you exceptional rankings? The problem lies here – there are no SEO companies that work for Google and therefore they have no way of controlling their algorithm and therefore ‘guaranteeing results’.

Why Can’t SEO Guarantees Be Trusted?

A recent article on the Forbes website titled ‘Why the best SEO firms don’t offer guaranteed results’ took a detailed look into why it is not possible to give any of the promises any credibility at all.

The research highlighted 5 reasons which stood out-

  • No. 1 – SEO & Guarantees Have an Abominable History – It is a proven fact that many scams offer guarantees. It therefore stands to reason that you should always be on your guard with any company offering a guaranteed service.
  • No. 2 – Search Engine Rankings are Inherently Unstable – Rankings for a particular keyword frequently vary from one moment to another, from one computer to another and from one location to another. Therefore guaranteeing results is not really possible.
  • No. 3 – Rankings are a Poor Metric for Overall Performance – There are a number of factors which decide the success of an SEO campaign. We will explore this is in a later blog.
  • No . 4 – Guaranteeing Something Which Cannot Be Controlled is Impossible – Whereas some market sectors, such as those mentioned above work in a field in which they can guarantee results, the sheer number of factors and variables involved in SEO ensures that guarantees are impossible.
  • No. 5 – Last and most importantly, Google specifically warns against this practice! – Google’s official statement reads: “No one can guarantee a #1 ranking on Google”

The Risks of Trusting a Guarantee

The only way that an SEO company will have any chance of guaranteeing results is by guaranteeing that Google’s algorithm will continue to react in a particular way. If however, Google engineers cannot guarantee that the algorithm will act a particular way in the future (there have been a number of instances where Google representatives have said they saw no issue with a certain tactic only to red flag it later), how can anyone else possibly be in a position to offer this guarantee?

Despite all of the evidence suggesting that the sensible option is to look elsewhere, some people are still prepared to put their trust in someone offering a guarantee of results, particularly if the services available are relatively cheap. After all if you try these for a few months and they don’t work, what have you actually lost? Unfortunately, the truth is that you may have lost a great deal.

Companies that cut corners in an effort to achieve fast results which may initially seem to fulfil the ‘guarantee’ criteria are putting your website at risk.

When someone chooses a low quality SEO firm there are a variety of bad things that may be lurking around the corner, including but not limited to:

  • Losing your investment
  • Losing your time
  • Losing your rankings
  • Possibly even earning a penalty from Google which will take a significant amount of time and money to resolve

How To Hire The Right SEO Firm

When shopping for SEO services, it is absolutely essential that you do your homework. Whilst personal recommendations from people who have good experiences with a particular company will go a long way in the decision making process, the following article highlights some great questions to factor into your decision making process – http://www.forbes.com/sites/joshsteimle/2013/09/23/4-tips-for-hiring-the-right-seo-firm/

Taking the time to explore case studies, speaking to references, and perhaps most importantly of all – gaining a little SEO knowledge of your own, you can take significant steps towards making the best decision for your business.

What Makes Us Different?

Despite veering well away from guaranteeing SEO results, we do not shy away from making our clients a guarantee and this is one that we can and will deliver on month after month.

We guarantee that you will receive a service that delivers to the best of our knowledge, to the best of our ability and most importantly of all, will retain the best interests of your business at heart at all times.

Whilst due to the very nature of SEO, some of the work will be done ‘behind the scenes’ of your website, we work tirelessly to ensure that at the end of each month, much of the work that we do provides tangible results (blogs and citations for example) to ensure that you feel comfortable in the knowledge that you have something to show for your money.

We pride ourselves on being viewed by our clients as an open-book and as such, if you have any questions regarding any of our services, please just give us a call on Tel. No. 01883 372488 and we’ll be happy to run through your options with you.

By | February 6th, 2015|SEO, SEO Results|Comments Off on Be Wary of SEO Companies ‘Guaranteeing’ Results

Can You Afford Not To Be On Google?

There are still a huge number of companies who have no on-line presence whatsoever. Regardless of whether your customer focus is based locally or much further afield, with statistics such as those below, the questions has definitely moved from ‘can you afford to be on Google?’ to ‘can you afford NOT to be on Google?’

Can You Afford Not To Be On Google

Contact Us

For further information relating to our complete range of services, simply call us on Tel. No. o1883 372488, e-mail us at info@footprint.co.uk or visit our Facebook page.

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By | August 5th, 2014|SEO|Comments Off on Can You Afford Not To Be On Google?

‘Need more local work? Get page 1 Google results’

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Local custom is important to nearly all businesses but for some, attracting work from their local geographic area is absolutely essential if their company is going to survive and hopefully thrive.

If your business serves a particular location and its surrounding areas such as a plumber or landscape gardener for example, making sure your website is optimised locally is crucial if you want your target customers to be able to find you.

If you are in a location and expect people to be able to find you on Google for that location, you should be optimising your web pages for your local area.

We Can Help You To Grow Your Business

All local businesses, from plumbers and gardeners to florists and accountants can improve their business and make more money through our locally based targeted SEO (search engine optimisation) services.

What is Local SEO?

Local SEO is a highly effective form of local online marketing due to the fact that it allows businesses to promote their services to any local customers at exactly the time they’re looking for your type of business.

Our SEO services remove the guesswork from local marketing. It’s not like dropping leaflets through a letterbox or putting an ad in a local paper which may or may not be seen by someone interested because it will ensure that your business is in place at a time that they need it.

Why is This Type of SEO Important?

Local SEO reaches local customers when they’re looking to buy your service – they need your service and they’re ready to buy it.

And those new customers aren’t just online customers, they’re ‘real customers’. Local online marketing promotes your business (your name, your services, address, phone number…) not just your website. So your new customers will call you or walk through your front door not simply visit your website.

Who Have We Helped?

We have helped a huge number of local businesses to maximise their online exposure for the key terms that matter. Check out the pictures below for just a glimpse:

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These are just a small selection of exceptional rankings that we have obtained for our clients. If you would like any further evidence of our work, please get in touch.

Still Unsure?

If you still aren’t sure if we can help, check out a few of the extra reasons that we believe we can help you.

  1. More and more local customers are switching to the internet to find local businesses as opposed to old school options such as the Yellow Pages
  2. The number of online searches for local businesses is rising all the time
  3. Local SEO is highly targeted
  4. Because it is targeted the conversion rates are better
  5. Local SEO taps into the increasing use of mobile phone internet use
  6. Offers tremendous ROI
  7. You will be focusing on an area that few business have targeted yet

Contact Us

For further information relating to our complete range of services, simply call us on Tel. No. o1883 372488, e-mail us at info@footprint.co.uk or visit our Facebook page.

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By | July 22nd, 2014|SEO|Comments Off on ‘Need more local work? Get page 1 Google results’

Hot SEO Predictions for 2014!

What can you do to stay ahead of the pack in 2014?

Ok, so January is over with. The post-festive glow has well and truly worn off, and it’s time to put into place all those big ideas you’ve been having over the last few weeks. seo

When it comes to SEO, what can you do to make sure you stay ahead of the curve?

Here’s a list of some of the most popular predictions for 2014.

Google will be announcing Google Hummingbird. This most recent Google update will force marketers to write in a more conversational style. Flooding web copy with forced in keywords, in order to rise to the top of the rankings, has not worked for a while now, but Google Hummingbird is going to make sure it stays dead and buried. A more conversational style in blogs & web copy, that is much more tailored towards your reader, is going to be encouraged and rewarded. Those still trying to shoehorn unwieldy key words in, as if they were writing for a robot, will find themselves slapped with a penalty pretty quickly. This also applies to buying links and those who steal content – so be warned!

Increased Mobile Marketing. MCommerce is is outstripping eCommerce by 200% at the moment, and 63 percent of consumers say they will shop on their phone more frequently in the next few years. By the tail-end of 2013, sales made on mobile phones and tablets accounted for $4.7 billion. How can your website be tailored for the mobile market?

Location-based content marketing. Targeting consumers through their GPS-enabled smartphones is expected to become mainstream by the end of 2014. This content marketing strategy allows businesses to identify each shopper’s preferences and location. When a consumer is near the store, the system simply sends them a deal based on the stored demographic information.

Bite-sized updates. Social Media, from Twitter’s 140-character limit, to Vine’s 6-second video limit, is recognising our desire for short, sharp snippets of information. Those who are able to concentrate their message into manageable chunks will find their content much more popular. That doesn’t mean, however, that you can neglect your longer content – there’ll always be someone waiting out there to fill your place if you let your content slip.

 

Interact with your followers. Most businesses know now that, if they’re not interacting with their customers on Social Media, they’re going to lose popularity pretty quickly. People today aren’t shy about sharing reviews, both good and bad. If you ignore either type of post, your brand is going to come across as uncaring or inattentive, neither of which will build your reputation.

Guest blogging is on the way out. Google’s recent crusade against poor-quality content means it’s on the lookout for serial spammers. Guest bloggers who use email sites to publish their content, or flog the same content over and over again, will seriously damage a site’s SEO rank.

Further Information

If you need help creating content, finding your Social Media voice, or creating a SEO strategy, then Footprint Web Design can help. We’ve been at the forefront of SEO for years, and are well-equipped at tailoring our SEO options to businesses of all sizes.

Give us a call on 01883 372488, or email us at info@footprint.co.uk and see what we can do to get your business to the top.

By | February 7th, 2014|SEO, Uncategorized|Comments Off on Hot SEO Predictions for 2014!
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