Social Media

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5 Ways Twitter Can Work For Your Business

It is highly unlikely that Twitter has not had some type of impact on your life. Whether your experience relates to using a personal Twitter account, seeing friends or family members update the world about their life via their account or seeing a story on the news, Twitter is everywhere!

Twitter icons

But are you using it for your business; if not, why not? Below we have outlined 5 ways that Twitter can work for, and benefit, your business.

  1. Microblogging. Tell the world what you’re doing, what’s coming up, success stories or ask your followers to get involved. Set quizzes and questions that’ll get people onto your website and sharing your details.
  2. Market research. Want a quick census on a product/decision? Your Twitter audience are your clients; ask their opinion directly and you’ll have the right answer (you will also have made your clients feel valued).
  3. Industry. Following your competitors and other names in your industry is a great way to keep abreast of progress, changes and market trends.
  4. Dealing with praise and complaints. It’s now commonplace for businesses to allow their clients to contact them through Twitter. Praise on Twitter can reap huge benefits in terms of swelling your number of followers. Conversely, if someone complains publicly? You can deal with it instantly – letting everyone know your side of the issue and how you propose to deal with it. People who complain are generally just looking for someone to listen; do that and you’ll turn a negative into a positive every time.
  5. Increase your audience. Twitter has allowed businesses to reach a global client market. The above points will all help you work towards getting your name out there; to potential client sources, you didn’t even know existed. Inciting your existing followers to share your posts and feedback using “#hashtags” will ensure their followers become your followers.

Twitter Scrabble Tiles

Building The ‘Business/Customer’ Relationship

The relationship between a business and its clients has changed dramatically over the last few years, with a greater emphasis on the flow of information between both parties. Businesses know they can command greater loyalty from their client base if they make them feel involved; clients are more willing to trust a business if they feel that business is trustworthy.

Twitter provides a platform to allow this flow of information. You can let your clients know about upcoming deals or events, interact with people personally (dealing with both praise and grievance) and reach an international audience.

Setting up a Twitter account is easy; follow the URL www.twitter.com, enter your details and you’re away! However, if you don’t have the time to create and maintain your Twitter presence, Footprint can do this all for you.

Contact Us

If you would like to discuss this in further detail, please give our team a ring on Tel. No. 01883 372488 and we will be happy to answer any of your questions.

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By | April 27th, 2019|Social Media|Comments Off on 5 Ways Twitter Can Work For Your Business

3 Steps To Social Media Success

To help you navigate your way through the Social Media Jungle, we have drawn up our top 3 tips for success. Whether you are looking to communicate with your customers, other businesses or just to promote a chosen message, Social Media channels offer one the ideal way of getting important content out to the world.

However, despite the easy to use and free nature of modern-day Social Media, it can be all too easy to get a little lost. With our 3 tips below, we think that we can help to guide you in the right direction.

Social Media Icons

Step No. 1 – Understanding Your Options

With so many Social Media channels available, all with their own individual strengths, it’s important to see which ones may prove to be beneficial for you.

Below is a little cheat sheet for some of the strengths of the common Social Media channels.

Twitter

This is ideal for:

  • Providing to the point updates
  • Communicating with customers
  • Using hashtags to tap into relevant streams

Instagram

This is ideal for:

  • Showing the visual side of your business
  • Reaching a wide audience
  • Targeting a younger generation

Facebook

This is ideal for:

  • Engaging with customers
  • Driving traffic to your website

Please note: The paid social advertising options can be perfect if you have a particular demographic that you would like to target.

Step No. 2 – Do Your Homework

The vast majority of Social Media updates take place in public. Therefore there is absolutely nothing stop you taking a look at what your competitors are doing to see if you can take any inspiration.

Take a look around to find the following information about your competitors Social Media habits:

  • Which channels are they using (i.e. Twitter, Facebook, LinkedIn, Instagram, Pinterest)
  • Do they engage with customers &/or other business?
  • How frequently do they send out updates

Top Tip – Patience is a virtue! You may be raring to go but a little bit of homework can go a long way.

An Instagram Account

Step No. 3 – Don’t Be Shy

Now that you’re ready to go, go for it! Sitting back and waiting for things to happen is very unlikely to work!

Get your message out there. Contact potential customers to see if you can help them. What’s the worst that can happen??

Contact Us

If you would like to put your website in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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By | April 3rd, 2019|Social Media|Comments Off on 3 Steps To Social Media Success

How To Set Up A Flickr Account For Business?

If you love the visual side of Social Media, Flickr could be just what you have been looking for. With images playing an increasingly important role in helping to showcase products and services, Flickr offers an excellent platform to get the most from your images.

If you would like Footprint Web Design to create a Flickr account for you today, give us a call on Tel. No. 01883 372 488.

If you would like to attempt this by yourself, the guide below should hopefully prove to be helpful.

Please Note – In order to do this, you will have to set up a Yahoo account if you do not already have one.

The Flickr Logo

How to sign up for a Flickr account

Sign up for Flickr, where you can keep your entire library of pictures and share them with friends, family, or the world. All you need is a Yahoo account to join.

Create and use a new Yahoo ID

If you don’t have a Yahoo ID, don’t worry. It’s easy to create one. You can create a new Yahoo account with an existing non-Yahoo email address.

  1. Go to Flickr.
  2. Click Sign Up.
  3. Enter your name.
  4. Either enter your current email address or click I’d rather create a new Yahoo email address.
  5. Fill out your personal info.
  6. Click Continue.
  7. Verify your phone number or email address.
  8. Click Let’s get started.

Use a Yahoo ID you already have

Important – Don’t use a Yahoo ID that’s already used on another Flickr account or it’ll break that Flickr account and you’ll need to contact us to get it fixed.

  1. Go to Flickr.
  2. Click Sign Up.
  3. Next to “Already have an account,” click Sign in.
  4. Enter your Yahoo ID and password.
  5. Enter your preferred Flickr name and username.
  6. Click Next.

Set up and manage a Flickr account for business use

Set up and manage a Flickr account for business use

 Important – Using Flickr for selling purposes is not allowed.

Sign up for Flickr to promote your business with photos of company culture, events, and office fun.

While multiple employees may manage it, the individual who registered and set up the account is its true owner. Per Flickr Terms, we can only assist the account owner, even if they leave the company.

So that no one loses access, be mindful of the account’s info:

  • Login info – username and password
  • Verification details – postal code, birthdate, contact email address and mobile number

Some Extra Tips

  • Do share interesting and original photos and videos
    Upload fresh, authentic material rather than product shots or staged, over-produced content that would be more at home in your product catalogue or latest advertising campaign.Photos that show off your organisation’s culture and personality will help you build loyalty for your brand and tell your story. For example, sharing behind-the-scenes photos of your products being made or of customers engaging with your organisation will show what you stand for and more importantly that you’re interesting and human. It’s not rocket science; the more unique, interesting content you share, the more interest you’ll receive in return.Please remember, Flickr is for photo-sharing—so use your account to share photos, not to sell things.
  • Do create a transparent and authentic identity
    Being open and trustworthy encourages people to interact with you. Here’s how to start on the right path:

    • Add a buddy icon and fill out details on your profile so people know who you are and can find you on Flickr.
    • Set up a personalised URL to help identify you.
    • Add meaningful titles and descriptions (but no price information or sales-y verbiage) to your content.

Here are some examples of organisations using Flickr in neat ways:

  • A bike shop owner shares photos of happy customers in his store.
  • A clothes manufacturer shares behind-the-scenes action from their factory.
  • A tech company shares a video of their community volunteer event.
  • A government space organisation shares photos of recent satellite captures.
  • An NGO shares their photos of disaster relief efforts.

Check out the video below for some further insight into some of the recently released features:

Contact Us

If you would like any further information regarding Flickr and how it can be perfect to help support your business, Footprint Web Design have been at the forefront of web design and Social Media development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | October 15th, 2018|Social Media|Comments Off on How To Set Up A Flickr Account For Business?

The Top 3 Reasons Social Media Must Not Be Ignored

Would you like to spread the word about your business? Don’t worry, if you are yet to jump onto the Social Media bandwagon, the good news is that it is never too late to get started with an effective strategy designed to promote your business.

No. 1 – It Offers FREE Advertising

The beauty of nearly all social media platforms is that they are free to set up and use. Whilst you can opt for paid options in the future should you wish (such as Facebook post boosts), all of the major Social Media platforms such as Twitter, Facebook and LinkedIn offer their standards services for free.

Twitter for example is completely free to use and offers possibly the fastest and most user friendly method of contacting your customers and building up a large number of followers.22

If you have not already created a Social Media presence for your business, there is every chance that you are already lagging behind your competition.

An image of Social Media icons

No. 2 – Social Media Offers The Ideal Conduit For Web Traffic

Social Media can be used to drive web traffic to your website.

By targeting the ‘right people’ via your Social Media channels and offering well thought out content, you can drive an audience to your website by encouraging them to visit your website to find out more information.

No. 3 – Social Media Offers The Easiest Possible Way of Sharing Your Content

The figures* below highlight just how significant the reach of Social Media is and there is absolutely no sign of this slowing down at all.

*Source – https://www.brandwatch.com/blog/amazing-social-media-statistics-and-facts/

An image of Social Media icons

Further Information

If you’d like to speak to us regarding how we can help you to use social media to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | October 8th, 2018|Social Media|Comments Off on The Top 3 Reasons Social Media Must Not Be Ignored

Facebook Ratings and Reviews Have Changed!

Ratings and reviews have changed. Not our words, the words of Facebook and these changes have now made it easier for people to recommend your page than ever before.

The ‘Old’ Rating System Has Been Retired

Facebook have retired the old start rating system. This now means that when your customers would like to leave a review, they now have the option of either choosing to recommend or not recommend your page.

The addition of the recommendation tool to the platform is helping to make it easier than ever before to discover new events, places, services and things to do in the area, simply by calling upon the advice of family and friends. The process has been designed to be efficient and easy to use and should your customer wish to interact with you, the addition of the new call-to-action buttons will allow them to contact you within just a few seconds.

What Has Changed?

One of the main differences relates to leaving a new review. If you have already left a review (ranging from 1* to 5*), this will still be in place, however, if you would like to leave a new review, you will instead be presented with the question ‘Would you recommend……..?’, with just 2 options, either yes or no.

If you choose ‘yes’ you will be directed to a pop up which will allow you write a few words about which areas of the business you found to be positive.

If your experience was not as you hoped and you opt for the ‘no’ button, you will instead be offered the chance to write a few words about the area that you believe the business can improve.

A Great Opportunity

This update provides a huge opportunity for businesses (particularly those with a focus on local areas) as when someone recommends your business, your FB page will be tagged, which in turn will pull in a rich snippet showing your total reviews.

With reviews playing an increasingly important role in SEO, they are also essential to help potential customers realise that they are dealing with a trusted business.

A Few Keys To Help Generate Recommendations

As with generating reviews, it can be a little tricky to actually get people to take the time to leave a recommendation. However, we have outlined a few tips below which can help along the way.

  • Provide regular updates. People are very unlikely to recommend a page that hasn’t been updated for weeks
  • Ensure your business details are all up to date and correct. Include your bio, website, phone, address
  • Add a ‘call to action’ button to your page. Either a ‘Contact Us’ or ‘Message’ button can be really useful for customers.
  • Choose a great profile image (Don’t forget that this will be used in the snippet when your page is tagged)

Even More Good News!

We understand that no-one likes receiving a bad review! Whilst FB did offer the chance to respond to any poor (and positive) review which was very helpful, one of the major problems with the previous system was it was all too easy for someone to create a fake account and leave a malicious 1* review with no content. It was not possible to report or remove these reviews and this caused problems with the average rating.

Thanks to the implementation of the new system, it is now possible to report reviews which are clearly inaccurate or malicious to FB to allow them to take a closer look.

Contact Us

We’d love to talk to you about your FB page and how it can be used to benefit your business and it’ll cost you nothing to have a chat. Why not give us a call on 01883 372488 or contact us via Facebook to see how we can help your business to create an online presence with our web design services that will help you leave your competition behind.

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By | September 4th, 2018|Social Media|Comments Off on Facebook Ratings and Reviews Have Changed!
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