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Facebook Ratings and Reviews Have Changed!

Ratings and reviews have changed. Not our words, the words of Facebook and these changes have now made it easier for people to recommend your page than ever before.

The ‘Old’ Rating System Has Been Retired

Facebook have retired the old start rating system. This now means that when your customers would like to leave a review, they now have the option of either choosing to recommend or not recommend your page.

The addition of the recommendation tool to the platform is helping to make it easier than ever before to discover new events, places, services and things to do in the area, simply by calling upon the advice of family and friends. The process has been designed to be efficient and easy to use and should your customer wish to interact with you, the addition of the new call-to-action buttons will allow them to contact you within just a few seconds.

What Has Changed?

One of the main differences relates to leaving a new review. If you have already left a review (ranging from 1* to 5*), this will still be in place, however, if you would like to leave a new review, you will instead be presented with the question ‘Would you recommend……..?’, with just 2 options, either yes or no.

If you choose ‘yes’ you will be directed to a pop up which will allow you write a few words about which areas of the business you found to be positive.

If your experience was not as you hoped and you opt for the ‘no’ button, you will instead be offered the chance to write a few words about the area that you believe the business can improve.

A Great Opportunity

This update provides a huge opportunity for businesses (particularly those with a focus on local areas) as when someone recommends your business, your FB page will be tagged, which in turn will pull in a rich snippet showing your total reviews.

With reviews playing an increasingly important role in SEO, they are also essential to help potential customers realise that they are dealing with a trusted business.

A Few Keys To Help Generate Recommendations

As with generating reviews, it can be a little tricky to actually get people to take the time to leave a recommendation. However, we have outlined a few tips below which can help along the way.

  • Provide regular updates. People are very unlikely to recommend a page that hasn’t been updated for weeks
  • Ensure your business details are all up to date and correct. Include your bio, website, phone, address
  • Add a ‘call to action’ button to your page. Either a ‘Contact Us’ or ‘Message’ button can be really useful for customers.
  • Choose a great profile image (Don’t forget that this will be used in the snippet when your page is tagged)

Even More Good News!

We understand that no-one likes receiving a bad review! Whilst FB did offer the chance to respond to any poor (and positive) review which was very helpful, one of the major problems with the previous system was it was all too easy for someone to create a fake account and leave a malicious 1* review with no content. It was not possible to report or remove these reviews and this caused problems with the average rating.

Thanks to the implementation of the new system, it is now possible to report reviews which are clearly inaccurate or malicious to FB to allow them to take a closer look.

Contact Us

We’d love to talk to you about your FB page and how it can be used to benefit your business and it’ll cost you nothing to have a chat. Why not give us a call on 01883 372488 or contact us via Facebook to see how we can help your business to create an online presence with our web design services that will help you leave your competition behind.

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By | September 4th, 2018|Social Media|Comments Off on Facebook Ratings and Reviews Have Changed!

How To Setup A Google Plus Brand Account For Your Business

Within just a short period of time of its launch, Google’s very own social network (known as Google+, or Google Plus) had accumulated over 111 million users, with numbers still rising rapidly.

Whilst the overall number of people using Google + on a regular basis is still a little way below Facebook and Twitter, the numbers are continuing to rise at a fast rate.

By combining the best of Twitter and Facebook along with some benefits all of its own, Google + offers a platform which is easy to join, so why not try it out and see if it is something that you enjoy using. 

What Is Different Between A Plus Account And A Normal Account?

You and others can jointly manage a Brand Account through your own Google Accounts. You don’t need a separate username or password for a Brand Account.

A Brand Account can have multiple owners and people who manage it.

Setting Up A New Account

For your business, we strongly recommend creating a new brand account with a Google+ Page. The good news is that the process is quick and easy and can be completed by following just a few steps.

  1. On your computer, open Google+.
  2. At the bottom of the left-hand panel, click Brands.
  3. On the following screen, click Create Google+ Page.
  4. Create a brand account.
  5. On the following screen, under Enable Google+ for your brand, click Enable.

The following video takes a closer look at some of the options available to you once your listing has been created.

Contact Us

If you would like any further information regarding Google Plus and how it can be perfect to help support your business, Footprint Web Design have been at the forefront of web design and Social Media development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | June 19th, 2018|Social Media|Comments Off on How To Setup A Google Plus Brand Account For Your Business

Facebook Data Breaches – Do You Need To Be Concerned?

The old adage “all publicity is good publicity”, is one that is frequently put to the test. Whilst not always through choice, there can be little doubt that Facebook often makes headline news and the recent privacy row engulfing Facebook and Cambridge Analytica offers the perfect example of how headline news is not always good news.

Recent Revelations

The revelation that 50,000,000 people had their Facebook profiles harvested so Cambridge Analytica received the ability to specifically target them with political ads has caused outrage across the globe. With questions already in place about Facebook’s approach to data protection and disclosure, this is a storm that FB could well have done without.

As arguments rage about the semantics of what actually constitutes a “breach”, one thing is crystal clear: personal data has been extracted from Facebook and used for purposes to which had not been consented.

A Complicated Track Record on Privacy

With a complicated track record on privacy and a business model founded on gathering data, Facebook knows the key information about huge percentage of its users. Your real name, your friends details, your likes and interests, places you have visited, websites of interest, even what you look like are all key snippets of information that can be used to ensure advertising is more targeted than ever before.

It uses all that data to make it super easy for its customers – advertisers – to target you.

For more on this story, please visit – https://www.theguardian.com/news/2018/mar/18/data-scandal-is-huge-blow-for-facebook-and-efforts-to-study-its-impact-on-society

Should You Be Concerned?

Figures released in June 2017 indicated that Facebook has over 2 billion individual users each and every month*.

Image Source – https://techcrunch.com/2017/06/27/facebook-2-billion-users/

Therefore, unless you are very much in the minority and have not been using Facebook for a significant period of time, it is certain that you are already living in a world of highly targeted advertising and this is unlikely to change any time soon.

Contact Us

If you would like any further information regarding Pinterest and how it can be perfect to help support your business, Footprint Web Design have been at the forefront of web design and Social Media development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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*Source – https://techcrunch.com/2017/06/27/facebook-2-billion-users/

By | March 23rd, 2018|Social Media|Comments Off on Facebook Data Breaches – Do You Need To Be Concerned?

Vero? What Is Vero??

By now, even if you haven’t already signed up, there’s a great chance that you have at least heard of Vero. A new social networking app which has promised to be “less media, more social”, it really has come out of nowhere.

What Actually Is Vero?

Vero has actually been around for approximately 3 years but thanks to a huge push last weekend, has doubled its number of users to nearly 1 million in just a few days.

Vero is a phone based app which is essentially trying to provide a cross between Instagram, Facebook, Twitter and Spotify but with one major difference. Vero states that it does not manipulate or curate the feed of its users. Instead posts are sorted chronologically, instead of via algorithms.

This has proven to be a major attraction for many people who have become increasingly frustrated by recent changes to Instagram and Facebook’s recent algorithm changes.

Whilst the jury is out on the potential for business use, a social network for anyone who loves anything enough to share it – and would like control over who they share it with, definitely sounds appealing.

How To Sign Up?

Available as a downloadable app from both the Apple & Google stores, installing Vero to your phone is a simple process. Simply search for ‘Vero’, download the app and follow the instructions. You will need to link the app to either your phone or e-mail address in order to receive a verification code but the process only takes a couple of minutes.

Please Note – At the time of writing the app is currently free to download on the App Stores but the plan is to introduce an annual subscription fee at some point.

Contact Us

If you would like any further information regarding Vero or any of the other current Social Media channels, Footprint Web Design have been at the forefront of web design and Social Media development for nearly 20 years and are ideally positioned to help. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | March 5th, 2018|Social Media|Comments Off on Vero? What Is Vero??

How To Set Up Your Own Instagram Account

The next instalment of our series of articles helping our followers to set up new Social Media accounts with the minimum of fuss relates to Instagram.

A hugely popular Social Media channel, Instagram is primarily used as a visual aid and allows users to post photos and images which can be displayed as taken or have filters applied (via the app) to help enhance the image.

As opposed to other Social Media channels such as Facebook and Twitter which can easily be updated via laptop and desktop devices as well, Instagram can only be updated via mobile and smart devices.

Setting Up Your Account

To create an Instagram account from the app:

  1. Download the Instagram app for iOS from the App Store, Android from Google Play Store or Windows Phone from the Windows Phone Store.
  2. Once the app is installed, tap  to open it.
  3. Tap Sign Up With Email or Phone Number, then enter your email address or phone number (which will require a confirmation code) and tap Next. You can also tap Log in with Facebook to sign up with your Facebook account.
  4. If you register with your email or phone number, create a username and password, fill out your profile info and then tap Done. If you register with Facebook, you’ll be prompted to log into your Facebook account if you’re currently logged out.

Although you do not have the option to upload images to your new account via your computer, you can actually create your account via your computer.

To create an Instagram account from a computer:

  1. Go to Instagram.com.
  2. Enter your email address, create a username and password or click Log in with Facebook to sign up with your Facebook account.
  3. If you register with an email, click Sign up. If you register with Facebook, you’ll be prompted to log into your Facebook account if you’re currently logged out.

If you sign up with email, make sure you enter your email address correctly and choose an email address that only you can access. If you log out and forget your password, you’ll need to be able to access your email to get back into your Instagram account.

If you need a little extra help setting up your new account, please check out the helpful video below:

Contact Us

If you would like any further information regarding Instagram and how it can be perfect to help support your business, Footprint Web Design have been at the forefront of web design and Social Media development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | February 15th, 2018|Instagram, Social Media|Comments Off on How To Set Up Your Own Instagram Account
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