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Viva la Revolution

Is your business benefiting from the Social Media revolution? Such is the influence of Social Media channels such as Facebook, Twitter and Instagram, communicating with new and existing customers has never been easier.

72 percent of small businesses find that going social boosts website traffic*

Whether you are hoping to engagement with customers, establish and ultimately enhance your brand, increase traffic to your website, create a buzz about your products/services or simply increase sales conversions, social media can help.

What Is Social Media Marketing?

Social Media marketing is a highly effective marketing tool which allows almost unlimited levels of communication. When used correctly, there is very little Social Media cannot be used to help you to achieve.

Content creation, strategic promotions, relevant graphic design and image sourcing, Facebook pay per click, and much more are all options for getting your brand not just out there and heard but even more importantly, understood as well.

Powerful Marketing Medium

Data from the VisionCritical study shows that 25% Facebook and 34% of Twitter users reported buying tech tools or electronic devices after seeing recommendations or shares via these specific social networks. With power like this question moves from asking whether you can afford to try social media marketing to can you afford not to?

The Social Media Marketing packages available from Footprint Web Design offer a number of benefits to small businesses including:

  • Increasing Web Traffic
  • Enhancing Your Brand
  • Boosting SEO Efforts 

Who Are We?

We are a team of skilled, knowledgeable and enthusiastic SEO experts who offer a combined level of experiences and expertise enabling us to deliver truly original and powerful work to our clients.

We work towards results: we find out what it is you want to achieve and work to create an advertising campaign, a website, a social media strategy, or all of those things combined in a way that will be truly effective.

How Can We Help?

Our expert guidance regarding all aspects of Social Media marketing will allow you to utilise the very latest technology to capture and engage your target audience.

Whilst there can be no denying the potential of Social Media marketing, we understand that trying to fit another task into your already busy day is more than likely going to be a step too far.

What we at Footprint Web Design do is help release the pressure by relieving you of the burden of this task whilst offering consistent expert advice and guidance throughout your campaign.

Regardless of whether you would like an on-going service or a one off boost to get you going we will fully assess your business, understand your goals, and put together a strategy that will make it all happen. 

If you’d like to speak to us regarding any of our services, give us a call on 01883 372488. Alternatively, contact us via Facebook and we’ll be happy to talk you through your options.

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By | September 26th, 2018|Uncategorized|Comments Off on Viva la Revolution

Don’t Miss Out On Sales Because Your Website Is Too Slow

With the implementation of Google’s ‘Mobile First Indexing’ the loading speed of your website does now impact the rankings on mobile search results*.

Is it really possible that the loading speed of a website can impact the number of sales that you make? According to surveys done by Akamai and Gomez.com, approximately 50% of all web users expect a website to be loaded and usable within just 2 seconds and will look elsewhere if it hasn’t loaded within 3! Who was it that said patience was a virtue!!??

Perhaps even more concerning was the fact that over 75% of the web shoppers who were quizzed that had problems with web site performance expressed that they were unlikely to return again, with just less than 50% saying that would tell a friend if they had a poor experience shopping online.

Not only does this mean you may potentially be losing conversions from actual visitors to your site, you may even be losing on potential future custom from their friends and colleagues as well. The end result – missing out on lots of potential sales simply down to something which is taking a few seconds too long.

Maximising Your Loading Speed

It is important to note though that the speed at which your site is ready to be used is not purely down to the actually loading speed of your website. Factors such as poor internet connection, outdated equipment etc can also play a crucial role. However, this does not mean that every possible step should not be taken in order to ensure that your site is primed and ready to go.

At Footprint Web Design, we like to go that extra mile to ensure that during the design process, we put everything in place to ensure that your website is primed to load quickly.

By focusing on 3 crucial aspects of web design (plus much more) we will help to ensure that your website is ready to load as quickly as possible for your customers.

  • Correct implementation of Javascript and CSS
  • Image optimisation
  • Cache optimisation

Contact Us

If you would like to know how we can help to improve the loading speed of your website, please contact the Footprint Web Design team today on Tel. No. 01883 372488 and we will be happy to help you.

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By | July 8th, 2018|Uncategorized|Comments Off on Don’t Miss Out On Sales Because Your Website Is Too Slow

Browsing ‘On The Move’ – Make Sure Your Website Is Mobile

If your website is not mobile optimised (aka responsive), your business is about to be left behind. With websites optimised for mobile use becoming more important than ever before (check out the following link for Google’s recent updates).

If you have any doubt whatsoever, please check out the help back up this argument, we have identified 5 reasons why your website must be ‘mobile’.

1. Increase Your Conversion Rates!

Up to 78% of mobile searches relating to products and services available from local businesses are likely result in a purchase.
One Size Fits All: How Responsive Web Design Helps Get You More Conversions

2. Keeping Up With Changing Browsing Habits

Recent figures highlight the fact that as many as 80% of all online adults are now in possession or have easy access to a smartphone/tablet.

Source = GlobalWebIndex’s 2015 Q3 report on trends for smartphones, tablets, smart TVs and wearables.

3. Make The Most of Local Exposure

Up to 40% of all mobile users search at least once per month for services/products from a business based in their local area.

Source = BrightLocal Mobile Consumer Survey 2015

4. Increased Visibility

Whilst all local businesses are generating increasing numbers of searches, some markets are more popular than others. However restaurant / cafes (58%), general shops (32%) & doctor / dentists (27%) are the most popular.

Source = BrightLocal Consumer Mobile Survey 2015

5. Maximise User Experience

Up to 61% of customers are more likely to contact a local business if their website is user friendly and optimised for mobile use.

Source = BrightLocal Mobile Consumer Survey 2015

 

Contact Us

If you would like any further information regarding the importance of mobile optimised websites and how they can benefit your business, Footprint Web Design have been at the forefront of web design and Social Media development for over 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | July 1st, 2018|Uncategorized|Comments Off on Browsing ‘On The Move’ – Make Sure Your Website Is Mobile

Making The Most From Your Google Maps Business Listing

Your business listing on Google Maps offers a highly effective method of making the important details about your business visible and searchable on the internet. You don’t even need to have a website in order to make the most of it. If you are a small business owner, you really cannot afford to overlook this excellent form of free advertising.Whilst big businesses may be able to call on a

very large marketing budget, the great news for smaller businesses is that Google maps listings offer the perfect method of promoting your business in your local area and unlike Google Adwords, the service is free to use.

Understanding How It Works

To access Google Maps, please visit the following link – https://www.google.co.uk/maps

Google Places (often referred to as Google + Business now) is a service which allows you to create a dedicated listing which will be displayed on Google Maps.

Business owners, who are listed with Google, can use their Google Places account to manage the information that they would like to display regarding their business.

Please Note – Considering the fact that Google usually blends the Google Places’ page and Maps along with the organic results for location specific searches, listing yourself in Google Places can be an excellent way to create brand awareness.

3 Step Guide To Getting Listed

Getting your business listed on Google My Business simply could not be easier and by following our 3 step guide you can be live in just a few weeks.

  • Step 1 – The first step is register with Google and then add all of the relevant business information including your business address, Tel. No., E-Mail address, opening hours, images etc.
  • Step 2 – Once you have completed your listing, the next step is to verify your account. This is done via a postcard which will be sent to your business address (it normally arrives in 2 to 3 weeks).
  • Step 3 – Once the verification postcard arrives, you can take the final step, simply log in to your account, add the code and your listing will go live within a few hours.

Perhaps one of the best parts of creating this account is the fact that Google do not charge you to use it!

Making The Most From Your Google Maps Listing

Now we have explained how the listings can be set-up, we want to help you make the most of your listing once it goes live.

  • Choose Your Categories Wisely – Google provides a choice of categories to which you can add your listing and you are not limited to one. Simply type the first few letters of your services into the category box and select the most appropriate results which are provided.
  • Add Images– You can make your listing more attractive by adding a number of photos/images to your account. You can add a logo and background image to your homepage and up to 10 images in the listing itself.
  • More Than One Location? – If your business is based in more than one place (perhaps you have more than one branch?), make sure that each branch has a separate Google Places page with the location’s address and phone number.
  • Encourage Reviews– We cannot over emphassze the importance of this tip – ask your customers to review and rate on your listing. Online reviews play a crucial role in helping to separate competing businesses and the chances are, the more positive reviews on your account, the higher your listing may rank and the more likely undecided customers may be to opt for your products and services.

Contact Us

If you have any further questions about the importance of Google Maps listings for small businesses and how they can be used to help you, please don’t hesitate to get in touch with us on Tel. No. 01883 372488.

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By | June 25th, 2018|Uncategorized|Comments Off on Making The Most From Your Google Maps Business Listing

Are You Prepared For GDPR?

The upcoming GDPR (General Data Protection Regulation) will see the introduction of a new set of regulations relating to the storage and usage of personal data that organisations within the EU must adhere to. The deadline for compliance with GDPR is 25 May 2018.

Are You Prepared For GDPR?

Should You Be Concerned??

There can be little doubt that when you first start reading about GDPR, it can seem overwhelming. However, in reality, GDPR can be viewed as an extension of the existing Data Protection act which has been around for two decades and if you are already in compliance with these, you are well on the way to compliance with GDPR already.

What Are The Main Changes?

GDPR is being implemented to regulate the way that companies obtain, store and process personal data. If you believe that this will affect you in any way, we’ll look below at some of the key areas that you need to address.

No. 1 – Understanding Your Requirements

The key 1st step towards achieving GDPR compliance is gaining an understanding of how the new regulations will impact your business. Only by learning which processes your organisation must put in place will you be able to understand the areas it will impact. Taking the required steps to ensure that all employees who collect and process personal information know about the GDPR and how it might affect their work is essential.

No. 2 – Taking Responsibility

Having someone in place who will be able to lead data protection regulations within your business is important. They will be able to oversee how your data is handled to work towards GDPR compliance as you move forward.

Please Note – There is no reason to employ someone from outside of your organisation to do this job.

No. 3 – Putting The New Processes In Place

It is very likely that you will find new processes will need to be put in place to ensure compliance and below we have identified some of the key areas to focus.

  • Current Data Audit: You must work through everything to see how you currently collect and process data to ensure that it complies with GDPR regulations. If not, you must take steps to correct this. (you may find some issues arise around whether the correct consent has been obtained to collect or use data)
  • Making The Required Corrections: If you have not obtained the required consent to use or retain data, you must take steps to do so.
  • Future-proofing Your Process: It is important to ensure that you identify an accurate and compliant way to collect and use data covered by GDPR.
  • Ensure Transparency: It is important to ensure that you have everything documented so that should you receive any queries regarding the data you have stored (either from an individual or during an official audit), you can provide all of the relevant information.

Some Official Advice On GDPR Preparation

The good news is that Information Commissioner’s Office, who will be regulating the GDPR in the UK, have produced a variety of documents designed to provide insight and information regarding all aspects of GDPR implementation.

To help guide you through the mountain of information, we have highlighted 3 of the documents that we believe help to shed some light on the key areas.

 

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By | April 18th, 2018|Uncategorized|Comments Off on Are You Prepared For GDPR?
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