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The Number One Way To Build Trust About Your Website & Your Business

Finding a way to ensure that genuine customer reviews are left about your business on reputable 3rd party websites has never been more important. Relating to both your reputation and your Google rankings, customer reviews are now the ‘go to’ areas for new customers looking for information before making a purchase.

Basically, there are 2 types of customer review. On-site reviews and 3rd party reviews.

  1. On-Site Reviews – These reviews are usually submitted directly to the business and will then be added to the website in the form of either ‘reviews’ or ‘testimonials.
  2. 3rd Party Reviews – These reviews are typically left on 3rd party websites (which are not controlled by the business) including Trustpilot, Google + and Yelp. These may then be displayed via the business website.

Don’t Underestimate The Benefits Offered By Online Reviews?

The addition of reviews to your website (both good and bad) will offer the chance to add regular unique to your website. Not only this, reviews provide new customers with an idea of the type of experience they should expect to receive.

Making it as easy as possible to leave reviews is crucial if you want your customers to leave their views on your business.

Very few people will take the time to leave their thoughts without some sort of prompt. A clear guide on your website or an e-mail reminder will prove to be beneficial.

Should You Worry About Negative Reviews

The main reason many businesses do not offer their customers the opportunity to leave reviews is because of concerns about receiving bad ones!

However, the truth is that bad reviews are not necessarily a bad thing.

  • A poor review can actually prove to be useful in helping businesses identify any areas of weakness.
  • A large proportion of consumers have difficulty in believing that businesses with 100% positive reviews are completely genuine.
  • There are even some studies which suggest that the presence of the occasional negative review may actually be helpful!!

What Should You Do If Someone Leaves You a Bad Review?

Contact Us

If you would like to speak to someone about gaining more reviews for your business, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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By | April 18th, 2018|Uncategorized|Comments Off on The Number One Way To Build Trust About Your Website & Your Business

How To Set Up a Pinterest Account?

If you love the visual side of Social Media, Pinterest could be just for you. Offering the perfect platform to discover new ideas and find inspiration to do the things they love, Pinterest has never been more popular and is showing no signs of slowing down.

If you would like Footprint Web Design to create a Pinterest account for you today, give us a call on Tel. No. 01883 372 488.

How Does Pinterest Work?

Pins are ideas that help you get creative or try something new, whether you’re planning a new holiday or collecting home improvement tips.

Pins are saved to boards, keeping your ideas organised and easy to find. Follow other people or boards that are saving ideas you’re interested in, so you can do even more of what you love.

Easy Organisation

  • Boards – Save Pins to boards to easily organise your ideas. The Pins you save live in the boards you create. Name your boards whatever you want and arrange them in any order you like. Oh! Did we mention that you can add other people to your boards? Friends who save Pins together, stay together!
  • Board Sections – Sections are boards within boards and they make your ideas even easier to find and organise. If you have a furniture board imagine creating sections that organise your ideas to different colour, size, or occasion—there are no rules, so get inspired to create!
  • Secret Boards – We won’t tell if you won’t! Secret boards are perfect for planning surprises or collecting gift ideas. Only you (and anyone you add to the secret board) can see the Pins saved.

How To Set Up a Personal Profile

To start, go to Pinterest.co.uk.

You have three choices to sign up — with your Facebook account information, your Twitter account information, or by providing an email address and creating a new Pinterest account.

However you sign up, you’ll want a username. Your Pinterest username must be unique but you can change it later.  If you create a new account rather than using Twitter or Facebook, Pinterest will ask you to confirm your email address.

Next, go to your email inbox and look for the confirmation message that Pinterest will have sent you. It should contain a confirmation link that you must click on to go back to Pinterest.com and finish signing up.

How To Set Up A Business Profile

Whether you’re an established brand, a non-profit organization, or a blogger, you can join Pinterest for free as a business. You can make a new business profile or convert your current one.

We have two sets of terms—one for people and one for businesses. If you’re using Pinterest for business purposes or as part of how you make a living, you should sign up for a business profile and agree to their Business Terms of Service.

Right now, business and personal profiles have similar features, but business profiles have access to Pinterest Analytics. If you sign up as a business, you will get updates on future products and services we build for businesses as well.

  1. If you have a personal profile, log out of it
  2. Go to Pinterest for Business and click Join as a Business
  3. Fill out details about your business and the person who’ll manage the profile
  4. Read and accept our Business Terms of Service and click Create Account

Contact Us

If you would like any further information regarding Pinterest and how it can be perfect to help support your business, Footprint Web Design have been at the forefront of web design and Social Media development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | March 15th, 2018|Uncategorized|Comments Off on How To Set Up a Pinterest Account?

How To Set Up a LinkedIn Account

LinkedIn is one of the world’s most powerful professional networks. With hundreds of millions of members currently, and growing rapidly, they have adopted the mission to provide an easy method of connecting with like-minded professional people.

LinkedIn can help you:

  • Establish your professional profile and control one of the top search results for your name.
  • Build and maintain your professional network.
  • Find and reconnect with colleagues and classmates.
  • Learn about other companies, and gain industry insights.
  • Find other professionals in the same industry using groups.
  • Share your thoughts and insights through LinkedIn’s long-form publishing platform.
  • Tap into the knowledge of your network.
  • Discover new career opportunities by searching for jobs.

How To Set Up a LinkedIn Profile

The good news is that if this platform sounds of some interest to you, the signing up process could not be much easier. Simply follow the

  1. Navigate to the LinkedIn sign up page.
  2. Type your first and last name, email address, and a password you’ll use.
  3. Click Join now.

Please Note – You must use your true name when creating a profile. Company names and pseudonyms are not allowed, as explained in LinkedIn’s User Agreement.

Creating a LinkedIn Company Page

LinkedIn Company Page helps others learn more about your business, brand, products and services, and job opportunities.

Note: You must first create a LinkedIn profile with your real first and last name before you can complete the below steps to create a Company Page.

To create a Company Page:

  1. Click the  Work icon in the top right corner of your LinkedIn homepage.
  2. Click  ‘Create a Company Page’.
  3. Enter your Company Name and choose a URL. All Company Page URLs will structured as linkedin.com/company/[YOUR COMPANY NAME].
    • While the name of your Company Page doesn’t need to be unique, the public URL for your page cannot be the same as one that exists on LinkedIn. LinkedIn members and search engines will use this unique URL to find your page.
    • Please review the Company Page URL requirements below.
  4. Check the verification box to confirm you have the right to act on behalf of that company in the creation of the page.
  5. Click the Create page button.
    • If you don’t have a confirmed email address associated with your LinkedIn account, you’ll be prompted to add and verify your email address.
  6. Click Get started on the welcome screen to begin editing your Company Page.

Your Company Page URL:

  • Must contain at least one non-numeric character.
  • Can be a lowercase alphabet, numeric, hyphen, or Chinese, Japanese, or Korean (CJK) Unicode.
  • Must not include more than one consecutive hyphen (i.e. company–name) and can’t have a hyphen at the beginning or end (i.e. -company-name or company-name-).

Any improper characters will be automatically replaced with a hyphen.

To publish your Company Page you must include a company description (250-2000 characters including spaces) and company website URL. Keep in mind that a preview of your Company Page is not available. When you publish the page, it is live on our website.

Contact Us

If you would like any further information regarding LinkedIn and how it can be perfect to help support your business, Footprint Web Design have been at the forefront of web design and Social Media development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | March 8th, 2018|Uncategorized|Comments Off on How To Set Up a LinkedIn Account

Does Your Business Need an Instagram Account?

The emerging popularity of social media channels over the past few years has resulted in an increasing number of businesses seeking to utilise their potential to help promote their products and services.

Whilst many people are fully accustomed to using Facebook, Twitter and even LinkedIn, Instagram is a little more of a mystery due.
As we stated above, a picture can be worth a 1000 words and as such, Instagram offers the ideal method of using images related to your business to help promote your products and services.

A great example of this is a recent account that we set up for a driving school in Surrey called Surrey Driving Force. With a target demographic of instagram-1183715_1280people aged between 17 and 25, which ties in very well with many Instagram users, this popular driving school has been able to create quite a buzz in the local areas simply by posting pictures of many of the learner drivers who have just successfully passed their test.

This is clearly just one small example of the potential of Instagram as a Social Media platform and below we have outlined a few more.

No. 1 – Sharing Visual Content

Visual stimulants such as videos and images play a critical role in any online marketing plan. Offering the ability to get a message across without asking the target audience to read through a passage of text to get your point, this is a method of marketing which should never be overlooked.

By using the #hashtag feature (as utilised by Twitter), you can even help to stretch the reach of your posts even further.

No. 2 – Share Relevant Industry News With Followers

Posts and images do not have to be limited to information linked directly to your business. By sharing news about trends and noteworthy events in twitter-292994_1920your industry you will be able to connect with people by providing them with interesting information and news.

No. 3 – Running Events and Quizzes

There can be a bit of a grey area when it comes to running competitions via Social Media as some platforms are very strict on the upload of content, however there is absolutely nothing to stop you running events and quizzes to help create a little bit of a buzz as well as promoting brand awareness.

Therefore if you have not already created an Instagram account, you could really be missing out on the ability to interact and draw in a lot of potential new customers.

Contact Us

If you would like to find out how to take your online promotion further, Footprint Web Design have been at the forefront of web design and development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | January 15th, 2018|Uncategorized|Comments Off on Does Your Business Need an Instagram Account?

4 Reasons Why Building Citations Is Important

We strongly believe that building citations is essential for any business looking to target locally based customers. Along with helping to increase rankings in relevant Google Maps (and general search results), the offer the following benefits for businesses of all size.

  1. Trusted sources of location information
  2. Help to create an excellent link profile (links back to your website)
  3. Form a key component of an impressive review profile (lots of destinations for customers to provide independent reviews)
  4. Drive customers to your website

One of the most important ways that citations can help to benefit a business is by increasing the chances of local customers find your business online. These will include third-party sites that people use, like Google Maps, Yell, Yelp, FreeIndex, Yelp, Thomson Local and Foursquare to name just a few.

How Can We Help?

Setting up or claiming existing citations (some directories may actually create a listing for you!) is just the beginning of the process. We will make sure that you squeeze every last drop of potential out of each and every listing.

We will do this by completing the following steps:

  • Making sure that all of the information listed on your account is accurate, relevant and verified
  • Flesh out your listing with as many relevant details as possible
  • Make sure there are no duplicate listings which may prove harmful in the future
  • We would actively seek to encourage customer reviews. For example if you have an e-mail database for current and past customers, we will contact them on your behalf with links to your listing and a guide for the best and quickest way to leave a review
  • Keep your listings up to date

Getting In Touch

The above information is designed to offer a guide towards maximising the exposure and potential of your citation portfolio. There are also of course additional factors which must be taken into consideration. If you would like Footprint Web Design to help optimise your Google Maps listing, simply give us a call today on Tel. No. +44(0)1883 372488.

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By | January 2nd, 2018|Citations, Uncategorized|Comments Off on 4 Reasons Why Building Citations Is Important
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