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6 Reasons WordPress Could Be Perfect For Your Website

Although initially designed to be solely a blogging platform, WordPress how grown to become one of the most popular content managing systems (CMS) currently available.

Customisable Designs

Easy to use, WordPress is a free, web-based software program which allows web designers to build and maintain a website with relative ease. 6 Reasons WordPress Could Be Perfect For Your WebsiteCurrently, WordPress is easily the most popular CMS available because of its ability to run fully customisable websites.

Available with a wide variety of tools (often referred to as plug-ins), users have the ability to customize/edit their website with a minimum of difficulty ensuring that web management couldn’t be much easier.

What Are The Advantages of WordPress?

The increase in popularity is indisputable but it is still always good to know exactly what advantages WordPress offers to its users.

Below we have identified 6 reasons we believe that you should strongly consider putting your trust in the WordPress platform for your website.

  1. Ease of Installation and Maintenance – WordPress can be easily installed onto a server and includes an excellent Content Management System that allows you to easily upload all your content without need to know HTML code that it used in static website. You can easily edit your site with the WordPress on-line administration panel.
  2. Highly Customisable – WordPress comes with a huge number of templates ensuring that the look of a website can easily be changed. You can also customise the templates to suit your needs.
  3. Highly interactive – WordPress by default includes a “comments” feature. This feature allows easy interaction with customers who can leave feedback and comments opening up lines of communication.
  4. Highly Flexible – The flexibility offered by WordPress is far more than offered by astatic website and provides a great place to include blogs, editorials, news, reviews etc. You can also categorise all your posts and maintain things in a more organized form.
  5. Search-Engine Friendly – What use is a brilliant website if no-one can find it?? Due to the clean coding and site structure utilised by WordPress websites, they are very popular with all search engines, including Google.
  6. Enhanced Security – WordPress websites are very difficult for hackers to infiltrate meaning that your website is far more likely to stay virus free when in WordPress form.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | August 12th, 2015|Uncategorized|Comments Off on 6 Reasons WordPress Could Be Perfect For Your Website

5 Ways Twitter Can Help Your Business

It is highly unlikely that Twitter has not had some type of impact on your life. Whether your experience relates to using a personal Twitter account, seeing friends or family members update the world about their life via their account or seeing a story on the news, Twitter is everywhere!

But are you using it for your business; if not, why not?

Building The ‘Business/Customer’ Relationship

The relationship between a business and its clients has changed dramatically over the last few years, with a greater emphasis on the flow of Could Twitter Soon Be Taking On New Importance For SEO?information between both parties. Businesses know they can command greater loyalty from their client base if they make them feel involved; clients are more willing to trust a business if they feel that business is trust-worthy.

Twitter provides a platform to allow this flow of information. You can let your clients know about upcoming deals or events, interact with people personally (dealing with both praise and grievance) and reach an international audience.

Setting up a Twitter account is easy; follow the URL www.twitter.com, enter your details and you’re away! However, if you don’t have the time to create and maintain your Twitter presence, Footprint can do this all for you.

5 ways Twitter can work for you

  1. Microblogging. Tell the world what you’re doing, what’s coming up, success stories or ask your followers to get involved. Set quizzes and questions that’ll get people onto your website and sharing your details.
  2. Market research. Want a quick census on a product/decision? Your Twitter audience are your clients; ask their opinion directly and you’ll have the right answer (you will also have made your clients feel valued).
  3. Industry. Following your competitors and other names in your industry is a great way to keep abreast of progress, changes and market trends.Social Media For Business
  4. Dealing with praise and complaints. It’s now commonplace for businesses to allow their clients to contact them through Twitter. Praise on Twitter can reap huge benefits in terms of swelling your number of followers. Conversely, if someone complains publicly? You can deal with it instantly – letting everyone know your side of the issue and how you propose to deal with it. People who complain are generally just looking for someone to listen; do that and you’ll turn a negative into a positive every time.
  5. Increase your audience. Twitter has allowed businesses to reach a global client market. The above points will all help you work towards getting your name out there; to potential client sources you didn’t even know existed. Inciting your existing followers to share your posts and feed back using “hashtags” (which we’ll go into in the next blog) will ensure their followers become your followers.

Contact Us

If you would like to discuss this in further detail, please give our team a ring on Tel. No. 01883 372488 and we will be happy to answer any of your questions.

By | June 3rd, 2015|Uncategorized|Comments Off on 5 Ways Twitter Can Help Your Business

The Top 3 Reasons Social Media IS For You?

Are you looking to spread the word about your business? Don’t worry, if you have not jumped on the Social Media bandwagon, the good news is that it is never too late to get started with an effective strategy designed to promote your business.

No. 1 – It Offers FREE Advertising

The beauty of nearly all social media platforms is that they are free to set up and use. Whilst you can opt for paid options in the future should you wish (such as Facebook post boosts), all of the major Social Media platforms such as Twitter, Facebook and LinkedIn offer their standards services for free.

Twitter for example is completely free to use and offers possibly the fastest and most user friendly method of contacting your customers and building up a large number of followers.The Top 3 Reasons Social Media IS For You?22

If you have not already created a Social Media presence for your business, there is every chance that you are already lagging behind your competition.

No. 2 – Social Media Offers The Ideal Conduit For Web Traffic

Social Media can be used to drive web traffic to your website.

By targeting the ‘right people’ via your Social Media channels and offering well thought out content, you can drive an audience to your website by encouraging them to visit your website to find out more information.

No. 3 – Social Media Offers The Easiest Possible Way of Sharing Your Content

With approximately 190 million unique visitors using Twitter every month and 2.1 billion Twitter search engine queries every day*, you would be crazy not to enhance your presence on this hugely popular Social Network.

Here are some interesting business facts and stats about Twitter that are worth checking out**:

  • 33% of Twitter users follow a brand
  • 79% of Twitter users are more likely to recommend brand they follow
  • 67% of Twitter users are more likely to buy from brands they follow
  • 85% of people say they feel more connected to the business after they follow them

**Source – http://www.statisticbrain.com/twitter-statistics/

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By | May 22nd, 2015|Uncategorized|Comments Off on The Top 3 Reasons Social Media IS For You?

A Warning About Data Risks

The BBC has reported that Google is proposing to warn people their data is can be at risk when visiting websites which do not use the “HTTPS” system.

Many sites have adopted the secure version of the basic web protocol to help safeguard data.

The proposal was made by the Google developers working on the search firm’s Chrome browser.

Causing Confusion?

Security experts broadly welcomed the proposal but said it could cause confusion initially.

The proposal to mark HTTP connections as non-secure was made in a message posted to the Chrome development website by Google engineers working on the firm’s A Warning About Data Risksbrowser.

If implemented, the developers wrote, the change would mean that a warning would pop-up when people visited a site that used only HTTP to notify them that such a connection “provides no data security”.

How Does This Work?

HTTPS uses well-established cryptographic systems to scramble data as it travels from a user’s computer to a website and back again.

The team said warnings were needed because it was known that cyber thieves and government agencies were abusing insecure connections to steal data or spy on people.

Rik Ferguson, a senior analyst at security firm Trend Micro, said warning people when they were using an insecure connection was “a good idea“.

“People seem to make the assumption that communications such as HTTP and email are private to a degree when exactly the opposite is the case,” he said.

Letting people know when their connection to a website is insecure could drive sites to adopt more secure protocols, he said.

A Major Shift is Needed

Currently only about 33% of websites use HTTPS, according to statistics gathered by the Trustworthy Internet Movement which monitors the way sites use more secure browsing technologies.

The Google proposal was also floated on discussion boards for other browsers and received guarded support from the Mozilla team behind the Firefox browser and those involved with Opera.

Many large websites and services, including Twitter, Yahoo, Facebook and GMail, already use HTTPS by default.

For more on this story, please visit – http://www.bbc.co.uk/news/technology-30505970

 

By | January 29th, 2015|Uncategorized|Comments Off on A Warning About Data Risks

The Footprint Guide To Attracting Visitors To Your Website

Did you know that as many as ‘78% of all mobile searches related to local business information result in a purchase?*

To make sure that you can tap into these potential sales, now is the perfect time to update your old website.

Below we have outlined our 3 step guide to attracting more web visitors.

Step No. 1 – Choose a Clean Web Design

For any business, maximising your conversion rate and establishing contact with your customers is a hugely important part of your online venture.The Footprint Guide To Attracting Visitors To Your Website

The design of your site is crucial if you are going to make the user experience as easy as possible. All websites designed by the Footprint Web Design team will be created with the user experience at the forefront of our mind.

We will avoid unnecessary items that will make it harder for your audience to find what they are looking for whilst avoiding placing important information in graphics and on pictures, since search engines can’t read them.

Step No. 2 – Ensure You Are Mobile Ready

Whilst having a website optimised for display on a mobile phone may have been considered to be an added bonus for many businesses throughout the UK, a change in policy by Google in regards to how they display search results when viewed through a mobile device could leave you lagging behind your competitors if your website is not mobile optimised.

Intricate desktop designs are unlikely to work as well on the small screen as they will on a pc and the functionality may also decrease.  Our minimalist and tailored ‘mobile ready’ designs are absolutely perfect for targeting visitors via their mobile device mobile device visitors.

Step No. 3 – Implement SEO Techniques

Obtaining good search rankings are absolutely essential if you wish to draw as many visitors to your website as possible.

Search engines have been designed specifically to help guide people to the most appropriate websites based on the terms that are being searched for (your potential customers). If your site cannot be located by search engines or your content cannot be put into their databases, there is every chance that you will miss out on a tremendous amount of business.

We have been providing SEO (Search Engine Optimisation) for business services for a number of years, and really understand what it takes to get your website to the top of the search rankings. We have SEO packages to suit all business sizes and can tailor a programme for your specific needs. Click here to see what we can do for you.

For more on maximising the potential of your online venture, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

*Source – For more on this startling statistic, please check out the following article from Neil Patel at KISSmetrics – https://blog.kissmetrics.com/surprising-mobile-ecommerce/

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By | September 8th, 2014|Uncategorized|Comments Off on The Footprint Guide To Attracting Visitors To Your Website
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