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DIY Is Not Always The Right Idea – Leave Web Design To The Professionals

We live in a world where being a DIY expert can be hugely beneficial. Being able to repair your car or do repairs around the house can be time saving and perhaps even more importantly, money saving!

Whilst some tasks can comfortably be completed by people without huge amounts of experience, web design is not one of those tasks.

What Are The Characteristics of a Quality Website?

When it comes to web design, simplicity translates to efficiency. A simple website eliminates unnecessary elements in the code, design and content to promote easy navigation and faster loading times. However, it is rare that simplified usage has been achieved by simplified design.

Why Turn To A Professional?

Our team of professional web designers have the required skills set to plan, design and implement a site that meets your expectations. They ensure that it is compatible with multiple browsers, less glitchy and adaptable to different screen sizes. A good site also loads faster minimising inconvenience for visitors, thus enhancing user experience. Slow sites can lead to loss of business as prospective customers turn to other companies. It takes a few seconds for visitors to evaluate a site and decide to leave.

Why else should you turn to a professional?

  • Improved search engine rankings – Good website layout and overall design, which incorporates key search engine optimisation (SEO) elements boosts rankings. Professional web designers implement crawlable link structures, incorporate keywords in menu buttons and more. These techniques are a sure-fire way to boost visibility and traffic.
  • Saves time and boosts earnings – Hiring an experienced designer helps create beautiful, functional sites in addition to saving time and boosting income. Companies can focus on other business operational issues and let the designer handle development and site maintenance tasks. On the other hand, optimal site performance boosts the company’s bottom line by attracting new clients and improving customer service.
  • Easy navigation creates a positive user experience – A good site is easy to navigate and does not confuse visitors by overloading the pages with visual elements. Font size also plays a crucial role in this regard. Smaller fonts that are barely visible undermine navigation and ultimately user experience. Professional web designers ensure that navigation is consistent on all pages.

Creating Responsive Designs

A website design solution with simplified code makes it easier to identify bugs that cause glitches. Use of definitions and CSS properties has the capacity to shorten stylesheets. Responsive design is another key aspect that enables sites to adapt to varying screen sizes.

It comes with several benefits, including:

  • Easy maintenance
  • Improved search engine optimisation
  • Higher conversion rates
  • Seamless user experience on all devices, including smart-phone, tablets and desktop
  • Boosts sales on mobile devices

Footprint.co.uk offers professional web design services that can help you create a fully functional, custom website. Whether you want to maintain an existing site or create a new platform, we have the expertise to handle your project quickly and affordably.

Contact Us

We’d love to talk to you about your project and it’ll cost you nothing to have a chat. Why not give us a call on 01883 372488 or contact us via Facebook to see how we can help your business to create an online presence with our web design services that will help you leave your competition behind.

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By | June 5th, 2018|Web Design|Comments Off on DIY Is Not Always The Right Idea – Leave Web Design To The Professionals

Are Your Online Visitors Receiving The Best Experience?

The creation of a website which looks great and is easy to navigate plays a critical role in offering a top user experience and below we have identified 3 of our top tips to help take the experience to a higher level.

1.    Website Usability Doesn’t Always Equal User Experience

A common mistake for many web designers involves confusing user experience with usability. Whilst they can influence each other, they are not the same thing.

To help break this down a little further, the fundamental difference is as follows:

User experience means that visitors to your website want to user it whereas usability means that a person can easily use it.

Although offering a good user experience is very important because it means your visitors will enjoy browsing your website, there are no guarantees that the site would be usable.

Are Your Online Visitors Receiving The Best Experience?

2.    Keeping Your Visitors Safe

People are more switched on to the risks posed by ineffective online security than ever before. If your visitors have concerns about the security of your website, it is highly likely that they will not make either online or in-app purchases.

Customers are quite rightly very wary of having their data stolen when shopping online. For this reason amongst others, they are far more likely to use websites they know and trust to make purchases.

3.    Did You Know That Less Can Sometimes Be More?

Cluttered websites can be a nail in the coffin in regards to usability. If a website is too confusing, too difficult to navigate, contains too much information or any other issue, there is a very strong chance that users will find their experience to be a poor one.

Minimalist designs often make websites easier to take in and use, increasing their chances of being effective.

Top Tip – Find the right balance by ensuring that your website does not make users search too hard to find information whilst not overloading them at the same time.

Take all steps possible to ensure that your website is as secure as possible.

Contact Us

If you would like a chat about your website, please give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

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By | October 9th, 2017|Web Design|Comments Off on Are Your Online Visitors Receiving The Best Experience?

Are Your Online Visitors Receiving The Best Possible Experience?

We understand just how important having a great looking website is for our clients. However, this is just the beginning of the web design process and we want to do all that we can to ensure that not only does your website look great, it also functions and performs to a high level.

Please Note – No matter how attractive your website is, a poor user experience is very likely to result in their visit becoming just a one time deal!

Below we have identified 3 of our top tips to help keep your visitors happy.

1.    Website Usability Doesn’t Always Equal User Experience

A common mistake for many web designers involves confusing user experience with usability. Whilst they can influence each other, they are not the same thing.

To help break this down a little further, the fundamental difference is as follows:

User experience means that visitors to your website want to user it whereas usability means that a person can easily use it.

Although offering a good user experience is very important because it means your visitors will enjoy browsing your website, there are no guarantees that the site would be usable.

2.    Keeping Your Visitors Safe

People are more switched on to the risks posed by ineffective online security than ever before. If your visitors have concerns about the security of your website, it is highly likely that they will not make either online or in-app purchases.

Customers are quite rightly vary wary of having their data stolen when shopping online. For this reason amongst others, they are far more likely to use websites they know and trust to make purchases.

3.    Did You Know That Less Can Sometimes Be More?

Cluttered websites can be a nail in the coffin in regards to usability. If a website is too confusing, too difficult to navigate, contains too much information or any other issue, there is a very strong chance that users will find their experience to be a poor one.

Minimalist designs often make websites easier to take in and use, increasing their chances of being effective.

Top Tip – Find the right balance by ensuring that your website does not make users search too hard to find information whilst not overloading them at the same time.

Take all steps possible to ensure that your website is as secure as possible.

Contact Us

If you would like a chat about your website, please give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

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By | September 22nd, 2017|Web Design|Comments Off on Are Your Online Visitors Receiving The Best Possible Experience?

Browsing On The Move – 5 Reasons Your Website Must Be ‘Mobile’

With the emphasis very much moving towards people using mobile devices as their primary means of browsing the internet, if your website is not mobile optimised (aka responsive), your business is about to be left behind.

To help back up this argument, we have identified 5 reasons why your website must be ‘mobile’.

1. Tapping Into a Change in Browsing Habits

Recent figures highlight the fact that as many as 80% of all online adults are now in possession or have easy access to a smartphone/tablet.

Source = GlobalWebIndex’s 2015 Q3 report on trends for smartphones, tablets, smart TVs and wearables.

Browsing On The Move

2. Increased Local Exposure

Up to 40% of all mobile users search at least once per month for services/products from a business based in their local area.

Source = BrightLocal Mobile Consumer Survey 2015

3. Increased Visibility

Whilst all local businesses are generating increasing numbers of searches, some markets are more popular than others. However restaurant / cafes (58%), general shops (32%) & doctor / dentists (27%) are the most popular.

Source = BrightLocal Consumer Mobile Survey 2015

4. Increased User Friendliness

Up to 61% of customers are more likely to contact a local business if their website is user friendly and optimised for mobile use.

Source = BrightLocal Mobile Consumer Survey 2015

5. Increased Conversion Rates!

Up to 78% of mobile searches relating to products and services available from local businesses are likely result in a purchase.
One Size Fits All: How Responsive Web Design Helps Get You More Conversions

Contact Us

If you would like a chat about your website, please give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

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By | September 15th, 2017|Web Design|Comments Off on Browsing On The Move – 5 Reasons Your Website Must Be ‘Mobile’

The 3 Step Guide To Creating The Perfect Website

To ensure that you have the ability to make the most from your website, there are 3 essential steps which must be followed:

Step No. 1 – Choosing an Attractive Design

The design of your site is crucial if you are going to make the user experience as easy as possible. All websites designed by the Footprint Web Design team will be created with the user experience at the forefront of our mind.

We will avoid unnecessary items that will make it harder for your audience to find what they are looking for whilst avoiding placing important information in graphics and on pictures, since search engines can’t read them.

Step No. 2 – Enabling Mobile Compatibility

Whilst having a website optimised for display on a mobile phone may have been considered to be an added bonus for many businesses throughout the UK, a change in policy by Google in regards to how they display search results when viewed through a mobile device could leave you lagging behind your competitors if your website is not mobile optimised.

Intricate desktop designs are unlikely to work as well on the small screen as they will on a pc and the functionality may also decrease.

Our minimalist and tailored ‘mobile ready’ designs are absolutely perfect for targeting visitors via their mobile device mobile device visitors.

Step No. 3 – Effective Search Engine Optimisation

Obtaining good search rankings are absolutely essential if you wish to draw as many visitors to your website as possible.

Search engines have been designed specifically to help guide people to the most appropriate websites based on the terms that are being searched for (your potential customers). If your site cannot be located by search engines or your content cannot be put into their databases, there is every chance that you will miss out on a tremendous amount of business.

We have been providing SEO (Search Engine Optimisation) for business services for a number of years, and really understand what it takes to get your website to the top of the search rankings. We have SEO packages to suit all business sizes and can tailor a programme for your specific needs. Click here to see what we can do for you.

For a few great examples of Footprint Web Design websites, please check out the gallery below.


For more on maximising the potential of your online venture, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

Currently Browsing: The 3 Step Guide To The Perfect Website
By | March 8th, 2017|Web Design|Comments Off on The 3 Step Guide To Creating The Perfect Website
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