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The Top 10 Elements For Any Successful Website

With so many elements all pulling together to create a website it can be all too easy to get lost in the small details and forget the basics which are crucial to help a website be a success.

By sticking to the basics and creating a great design around these basics, you will quickly find that your website can become an invaluable tool in your marketing arsenal.

From simple navigation and ensuring that you project an obvious call-to-action to other crucial elements, we have compiled our list of the top 10 elements your website must include to help maximise the chances of success.

  1. Navigation – Keep The Navigation Simple

Simple to use and easily accessible navigation is absolutely essential if you want to ensure that visitors to your website do not get confused.

Establish a hierarchy of pages so that the most of important information is highlighted.

  1. Colours – Choosing The Perfect Colour Scheme

The majority of businesses need continuity and therefore basing the colour scheme of your website on any existing colour scheme is without doubt the way to go.

Based upon your logo, your stationary, your uniform, if you already have an identity, your shiny new website should be an extension of this.

Again, keep it simple, it is very easy to fall into the common trap of forcing too many colours into a website. Your pages should be easy on the eye and not hard to look at.

  1. Images – Use Striking Images To Stand Out From The Crowd

As the saying goes, ‘a picture can tell a thousand words’. Keep the written content on your website to a minimum and use striking and attractive images wherever possible to paint a picture illustrating your products and services.

Stunning visuals on your web page can play a pivotal role in helping to draw visitors to your website.

  1. Call To Action – Make It Clear!

What do you want your customer to do? Do you want them to make a purchase? Do you want them to contact you? Do you want them to call you? Do you want them to sign up for your newsletter?

Each and every page on your website should offer an easy to follow gateway to an action.

To ensure that any visitor knows exactly what they need to do, make sure that all on-site ‘call-to actions’ are obvious and highly visible on the page.

  1. Important Information – Who Are You? What Do You Do?

Not everyone who visits your website will know exactly what you do. They may visit your website looking for one thing but you may offer a product or service which is even more perfect!

Ensure that you offer a snippet of information at the bottom of each page (possibly in the footer of your website) which gives a small breakdown of who you are, what you do and where you do it.

  1. Business Contact Details – Easy To Access Contact Information

Your NAP (Name, Address and Phone Number) should be clearly visible on all pages to ensure that visitors do not have to go hunting for the correct details should they want to contact you.

People have little time nowadays and even less patience. If the required details aren’t readily available, they won’t go looking for them!

  1. Social Media – Add Links To Your Social Media Channels

Social Media is perhaps the best possible way of opening up lines of communication with your customers. Free and easy to use, if you have any plans of utilising this fast moving method of online advertising, ensure that links to all of the main channels are linked to your website.

The main channels to target are:

  • Facebook
  • Twitter
  • Google +
  • Instagram
  • LinkedIn
  1. Mobile Friendliness – Take The Steps To Ensure Your Website Is Mobile Friendly

The balance has officially tipped. More people are now conducting their online searches via mobile devices (phones and tablets) than via desktops and laptops. Therefore it is now absolutely essential that your website displays in a user-friendly method on all devices.

Please Note – The development of a dedicated application could also help to enhance the usability of your website still further.

  1. Loading Speed – How Quickly Does Your Website Load?

How quickly do you move on to another site if the site you wish to browse doesn’t load straight away? If you are the same as us, it won’t take long!

If you feel that way, you should certainly expect your visitors to the feel the same. You should ensure that your website is optimised to load quickly and choose a host offering a fast service.

  1. Optimisation – Ensure Your Website Is Fully Optimised

An effective, well functioning website doesn’t just look good, it actually works! Broken links can damage the user experience. A poorly worded page can damage the user experience. Too many steps to make a purchase can damage the user experience.

Creating a website which delivers the ideal experience for any visitor will not only help to increase the chances of them turning into a paying customer, it also increases the chances of them passing your details to family and friends in the form of recommendation.

In Summary

There are many different elements of web design which pull together to help create the perfect website. We believe that by following the list of 10 elements outlined above, you will be well on the way. However, it’s much easier to leave it to the professionals and the wealth of experience offered by the Footprint Web Design team can help to ensure that your website ticks all of the right boxes.

Contact Us

We’d love to talk to you about your project and it’ll cost you nothing to have a chat. Why not give us a call on 01883 372488 or contact us via Facebook to see how we can help your business to create an online presence with our web design services that will help you leave your competition behind.

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By | August 26th, 2018|Web Design|Comments Off on The Top 10 Elements For Any Successful Website

How To Create The Perfect User Experience

By creating a positive user experience for visitors, you have a far greater chance of your visitor either becoming a customer or at least being prepared to visit your website again in the future when the time is right.

The creation of a website which looks great and is easy to navigate plays a critical role in offering a top user experience and below we have identified 3 of our top tips to help take the experience to a higher level.

1.    Usability & User Experience Are Not Always The Same Thing

A common mistake for many web designers involves confusing user experience with usability. Whilst they can influence each other, they are not the same thing.

To help break this down a little further, the fundamental difference is as follows:

User experience means that visitors to your website want to user it whereas usability means that a person can easily use it.

Although offering a good user experience is very important because it means your visitors will enjoy browsing your website, there are no guarantees that the site would be usable.

How To Create The Perfect User Experience

2.    Less Can be More

Cluttered websites can be a nail in the coffin in regards to usability. Too confusing, too difficult to navigate, contains too much information, are all common complaints. Any of these will result in a very strong chance that users will find their experience to be a poor one.

Minimalist designs often make websites easier to take in and use, increasing their chances of being effective.

Top Tip – Find the right balance by ensuring that your website does not make users search too hard to find information whilst not overloading them at the same time.

3.    Offer a Safe Browsing Experience

People are more switched on to the risks posed by ineffective online security than ever before. If your visitors have concerns about the security of your website, they will not make either online or in-app purchases.

Customers are quite rightly vary wary of having their data stolen when shopping online. For this reason amongst others, they are far more likely to use websites they know and trust to make purchases.

Take all steps possible to ensure that your website is as secure as possible.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488. Alternatively, contact us via Facebook and we’ll be happy to talk you through your options.

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By | August 19th, 2018|Web Design|Comments Off on How To Create The Perfect User Experience

DIY Is Not Always The Right Idea – Leave Web Design To The Professionals

We live in a world where being a DIY expert can be hugely beneficial. Being able to repair your car or do repairs around the house can be time saving and perhaps even more importantly, money saving!

Whilst some tasks can comfortably be completed by people without huge amounts of experience, web design is not one of those tasks.

What Are The Characteristics of a Quality Website?

When it comes to web design, simplicity translates to efficiency. A simple website eliminates unnecessary elements in the code, design and content to promote easy navigation and faster loading times. However, it is rare that simplified usage has been achieved by simplified design.

Why Turn To A Professional?

Our team of professional web designers have the required skills set to plan, design and implement a site that meets your expectations. They ensure that it is compatible with multiple browsers, less glitchy and adaptable to different screen sizes. A good site also loads faster minimising inconvenience for visitors, thus enhancing user experience. Slow sites can lead to loss of business as prospective customers turn to other companies. It takes a few seconds for visitors to evaluate a site and decide to leave.

Why else should you turn to a professional?

  • Improved search engine rankings – Good website layout and overall design, which incorporates key search engine optimisation (SEO) elements boosts rankings. Professional web designers implement crawlable link structures, incorporate keywords in menu buttons and more. These techniques are a sure-fire way to boost visibility and traffic.
  • Saves time and boosts earnings – Hiring an experienced designer helps create beautiful, functional sites in addition to saving time and boosting income. Companies can focus on other business operational issues and let the designer handle development and site maintenance tasks. On the other hand, optimal site performance boosts the company’s bottom line by attracting new clients and improving customer service.
  • Easy navigation creates a positive user experience – A good site is easy to navigate and does not confuse visitors by overloading the pages with visual elements. Font size also plays a crucial role in this regard. Smaller fonts that are barely visible undermine navigation and ultimately user experience. Professional web designers ensure that navigation is consistent on all pages.

Creating Responsive Designs

A website design solution with simplified code makes it easier to identify bugs that cause glitches. Use of definitions and CSS properties has the capacity to shorten stylesheets. Responsive design is another key aspect that enables sites to adapt to varying screen sizes.

It comes with several benefits, including:

  • Easy maintenance
  • Improved search engine optimisation
  • Higher conversion rates
  • Seamless user experience on all devices, including smart-phone, tablets and desktop
  • Boosts sales on mobile devices

Footprint.co.uk offers professional web design services that can help you create a fully functional, custom website. Whether you want to maintain an existing site or create a new platform, we have the expertise to handle your project quickly and affordably.

Contact Us

We’d love to talk to you about your project and it’ll cost you nothing to have a chat. Why not give us a call on 01883 372488 or contact us via Facebook to see how we can help your business to create an online presence with our web design services that will help you leave your competition behind.

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By | June 5th, 2018|Web Design|Comments Off on DIY Is Not Always The Right Idea – Leave Web Design To The Professionals

Browsing On The Move – 5 Reasons Your Website Must Be ‘Mobile’

With the emphasis very much moving towards people using mobile devices as their primary means of browsing the internet, if your website is not mobile optimised (aka responsive), your business is about to be left behind.

To help back up this argument, we have identified 5 reasons why your website must be ‘mobile’.

1. Tapping Into a Change in Browsing Habits

Recent figures highlight the fact that as many as 80% of all online adults are now in possession or have easy access to a smartphone/tablet.

Source = GlobalWebIndex’s 2015 Q3 report on trends for smartphones, tablets, smart TVs and wearables.

Browsing On The Move

2. Increased Local Exposure

Up to 40% of all mobile users search at least once per month for services/products from a business based in their local area.

Source = BrightLocal Mobile Consumer Survey 2015

3. Increased Visibility

Whilst all local businesses are generating increasing numbers of searches, some markets are more popular than others. However restaurant / cafes (58%), general shops (32%) & doctor / dentists (27%) are the most popular.

Source = BrightLocal Consumer Mobile Survey 2015

4. Increased User Friendliness

Up to 61% of customers are more likely to contact a local business if their website is user friendly and optimised for mobile use.

Source = BrightLocal Mobile Consumer Survey 2015

5. Increased Conversion Rates!

Up to 78% of mobile searches relating to products and services available from local businesses are likely result in a purchase.
One Size Fits All: How Responsive Web Design Helps Get You More Conversions

Contact Us

If you would like a chat about your website, please give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

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By | September 15th, 2017|Web Design|Comments Off on Browsing On The Move – 5 Reasons Your Website Must Be ‘Mobile’

The 3 Step Guide To Creating The Perfect Website

To ensure that you have the ability to make the most from your website, there are 3 essential steps which must be followed:

Step No. 1 – Choosing an Attractive Design

The design of your site is crucial if you are going to make the user experience as easy as possible. All websites designed by the Footprint Web Design team will be created with the user experience at the forefront of our mind.

We will avoid unnecessary items that will make it harder for your audience to find what they are looking for whilst avoiding placing important information in graphics and on pictures, since search engines can’t read them.

Step No. 2 – Enabling Mobile Compatibility

Whilst having a website optimised for display on a mobile phone may have been considered to be an added bonus for many businesses throughout the UK, a change in policy by Google in regards to how they display search results when viewed through a mobile device could leave you lagging behind your competitors if your website is not mobile optimised.

Intricate desktop designs are unlikely to work as well on the small screen as they will on a pc and the functionality may also decrease.

Our minimalist and tailored ‘mobile ready’ designs are absolutely perfect for targeting visitors via their mobile device mobile device visitors.

Step No. 3 – Effective Search Engine Optimisation

Obtaining good search rankings are absolutely essential if you wish to draw as many visitors to your website as possible.

Search engines have been designed specifically to help guide people to the most appropriate websites based on the terms that are being searched for (your potential customers). If your site cannot be located by search engines or your content cannot be put into their databases, there is every chance that you will miss out on a tremendous amount of business.

We have been providing SEO (Search Engine Optimisation) for business services for a number of years, and really understand what it takes to get your website to the top of the search rankings. We have SEO packages to suit all business sizes and can tailor a programme for your specific needs. Click here to see what we can do for you.

For a few great examples of Footprint Web Design websites, please check out the gallery below.

For more on maximising the potential of your online venture, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | March 8th, 2017|Web Design|Comments Off on The 3 Step Guide To Creating The Perfect Website