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4 Reasons Why a Website Can Help Your Business

It wasn’t so long ago that people were pleasantly surprised if they found that your business had a website. It is now the case that people expect your business to have a website. With so many potential customers using the internet as their primary source of information, owning a website is now equally as important as having your own business phone number and can no longer be ignored.

Websites offer the chance to expand your market and open up the entire world as your marketplace. Regardless of whether you wish to target your local area or further afield, the internet offers a proven ability to reach potential customers and therefore make those all important sales.

Below we have identified 4 ways that a website can help your business.

  • Enhancing Your Presence

To be recognised as a serious business, your company must have an on-line presence. More and more people are looking for services and products on-line and therefore customers and suppliers expect businesses to have their own websites.

Establishing an on-line presence not only gives visitors to your website access to your full range of products or services, it also provides the ideal opportunity to provide detailed information designed to give an insight into your company.

  • Maximising Your Accessibility

Accessibility is absolutely key for any business seeking to maximise their potential. Ensuring that people can interact with you in a way that suits them at a time that suits them is now all important. There is little doubt that paying a visit to someone’s website is often far more convenient than paying a visit to their physical location and a website will allow your customers to visit your website in their own privacy and comfort, without the stresses and distractions.

Your customers are online 24/7, and as such they expect to be able to interact with businesses and organisations whenever and wherever they are online. Of course, that doesn’t mean having to have a presence on every single online channel; it means being clever about selecting the ones that are most important to your audience.

  • Cost Effective Marketing

Websites are fantastic marketing tools. As well as establishing brand awareness, a website offers a full-colour advertisement which runs 24 hours a day, 7 days a week! You have the opportunity to present your company and its services/products in exactly the method that you wish and when compared to many other advertising methods, this offers amazing value for money.

Simply by adding your URL to stationary, business cards and any other form of advertising, ensures that potential customers know exactly where they need to go for answers to their questions and where to send their friends to for great service.

The more people know about you and your company the greater the chances you have for attracting new customers. More is generally a good thing when running a business, unless you’re talking about expenses!

  • Enhancing Relationship with your Customers

The creation of a website will open up lines of communication between your business and your customers. Generally people prefer to do business with people that they “know.” By offering the opportunity for people to get to know your business (and possibly you), comfort levels will increase and the chances of them wanting to do business with you as opposed to other similar companies whom they know little about will increase.

On-line reviews, interactions with your customers and the frequency and quality of the content on your website can all be used to form a positive impression of your company in the potential customer’s mind. This tends to build peoples’ trust, which in turn, makes them more likely to purchase your products and services.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing wed design services through Surrey and further afield since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | August 22nd, 2014|Web Design|Comments Off on 4 Reasons Why a Website Can Help Your Business

The Top 6 Web Design Mistakes

Have all your on-line experiences been good ones? Websites offer the ability to make life easier in so many ways but if they are not designed correctly, there can be no escaping the fact that they can provide a frustrating rather than enlightening experience.

Below we have identified 6 of the most common mistakes made by web designers throughout the world (not us of course though!)

No. 1 – Where’s The Search Box?

The subject matter of the website is irrelevant, it could be a huge corporate website or a blog focused on World of Warcraft, the addition of a search box to the website is crucial.

Not everyone will instinctively know where to go when visiting a website, especially for the first time. They may be looking for something that is hidden within the website but the addition of a search box will help to ensure that visitors can easily find what they want.

No. 2 – Poor Legibility

The most innovative and visually pleasing web designs will all be for nothing if visitors cannot read the text when they arrive.

Some web designs incorporate the most unusual font styles and sizes making reading a pain. Don’t make this mistake with yours!

No. 3 – Make Sure Your Website is Organised

Do you read every word on a page or scan for useful information? The majority of people choose to scan so make sure that your website is organised accordingly.

Whilst some (poor) designers just put a block of text on the web page, always make sure that you do not neglect headings, sub-headings, bullets, keywords, paragraphs, etc.

No. 4 – Don’t Let Users Get Lost

Effective navigation simply cannot be more important within a website. Users MUST be able to find their way around easily.

No. 5 – Unfriendly Screen Resolution

This one is thankfully a little more uncommon now but the days of visiting a website only to find that we have to scroll horizontally to view all of the content are sadly still not completely behind us.

This is an absolute no-no in modern web design. A good designer will develop websites that fit on most screen sizes.

No. 6 – Over Complicated Forms

Registration forms can be tricky but ask yourself, how much information do you actually need from your customer?

Only make registration fields mandatory if they have to be. Name, e-mail address, phone number on enquiry fields will nearly always be enough.


By | June 27th, 2014|Web Design|Comments Off on The Top 6 Web Design Mistakes