After more than 3 years, Twitter is turning the tweet pipeline to Google back on.

Bloomberg Business reported recently that Twitter had reached a deal with the search giant to provide access to Twitter’s firehose data stream. This Could Twitter Soon Be Taking On New Importance For SEO?will result in Google receiving the ability to index tweets immediately after they are posted.

Google’s new agreement with Twitter to return tweets to its search results hasn’t taken effect just yet but many industry insiders are claiming that everything is in place for a launch in the first half of 2015.

Why Did Google Stop Indexing Tweets

Even after 4 years there is still some mystery regarding this but at the time, this is what Google had to say:

“Since October of 2009, we have had an agreement with Twitter to include their updates in our search results through a special feed, and that agreement expired on July 2 2011.”

“While we will not have access to this special feed from Twitter, information on Twitter that’s publicly available to our crawlers will still be searchable and discoverable on Google.”

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How Much Impact Did This Make?

Since 2011, Google has had Twitter links in its results, but it has largely been around linking to accounts rather than individual tweets because it would obtain them through crawling rather than Twitter’s data firehose. The tweets should mean a higher frequency and also more specific and real-time results.

Why The Change?

The reason for Twitter’s return to the Google fold is a fairly straight forward one. Twitter is becoming increasingly focused on driving more traffic Could Twitter Soon Be Taking On New Importance For SEO?towards its content with the goal of being able to monetise this content. The ability to do this has now taken on an extremely specific form for the company: showing tweets to people who are not already Twitter users.

Twitter estimates that there are some 600 million people who already land on Twitter pages as “logged-out” (that is, unregistered) users, compared to the 288 million registered monthly active users it has today.

The Google search deal will essentially be used for “onboarding,” Twitter CEO Dick Costolo said. If a “logged out” (that is, unregistered or not logged in) user sees a tweet in a Google search and then clicks on it, that person will be delivered to a special “logged out” page, which will likely not only give him/her an option to sign up, but also deliver an ad or two (or three) — “topics and events that we plan on delivering on the front page of Twitter,” in Costolo’s words.

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