Facebook provides tools to develop your brand, grow your business and manage your advertising strategy. Let’s explore the free tools that you can use directly from your Page.
Post and connect
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Posts: You can post pictures, videos, polls and milestones to engage with your customers. Learn more about posts from your Page.
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Stories: Similar to Instagram Stories, Page stories let you share pictures and short videos. Use Stories to bring your audience behind the scenes. Learn more about Page stories.
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Inbox: Inbox puts all of your communication in one place so you won’t miss connections with potential customers. Learn more about how to use Inbox.
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Messenger: Use Messenger to reach people at scale, then continue to interact with them individually.
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Instagram Direct: Communicate directly with people interested in your business on Instagram.
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Comments: Inbox includes comments from your Facebook Page and Instagram account (if connected). If you select a comment, you can see which post or picture it references.
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Groups: Groups provide a space to communicate with a select group of people who care about your products and services. Use groups to connect over shared interests, start discussion forums and set up a calendar to stay organised.
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You can join or create a group as a Page.
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Learn how to create a group.
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Learn more about the differences between groups, profiles and Pages.
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Business tools
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Appointments: If you’re a local service provider, you can let customers book appointments directly on Facebook. You can also use this tool to see appointment records and manage your calendar. Learn more about appointments.
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Events: Events can help you get your promotion, such as a sale or new product release, on someone’s calendar. When one of your followers marks that they’re interested in your upcoming event, we’ll remind them on the day of the event. Learn more about events.
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Jobs on Facebook: This tool helps you reach, engage and hire the best candidates. You can manage all of your job postings from one place on your Page. Learn more about jobs on your Page.
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Shops: The Facebook shop tool helps you share your inventory or services with customers and simplify the buying process – all from one location. Your audience can buy directly from their desktop or mobile device. It’s ideal for businesses and advertisers who want to reach customers on Facebook. Learn more about shops.
Optimise your Page
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Insights: When you run and manage a Page with Facebook, you have free unlimited access to audience and ad insights. The Insights tab contains your Page overview, including engagement and what actions people took on your Page. When you run an ad on Facebook, you can go to your Ad Centre tab to see how the ad is performing across placements and demographics. Learn about the Insights tab and the Ad Centre tab.
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Advertising: Build an audience for your Page by promoting it to the right people, and achieve results based on your goals. Learn more about advertising on Facebook, Instagram and more.
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The only feature of Pages that isn’t free is advertising. When you’re ready to start advertising, tell us how much you want to spend and we’ll try to get you as many results as possible for that amount.
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Contact Us
Footprint specialises in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk to you through your options.
