Facebook events offer a great way to promote an upcoming (both virtual and in-person) event. Facebook users can discover these events through invites from their friends, engagement from friends, or suggestions made by the website itself. Events make it easier to share information about both one-time programs and recurring ones.
Facebook events give your in-person and virtual events a presence on Facebook. Businesses can use Facebook events for comedy and music performances, sporting events, tours, upcoming product releases, sales events and trade shows, fundraisers and more. After creating an event, you can use event ads to promote your events in Facebook News Feed in order to drive attendance and increase ticket sales.
You can use event ads to:
-
Increase awareness of your event. Create an event ad so your audience can learn about your upcoming event.
-
Get RSVPs on Facebook. Encourage people to respond to your event so they receive updates and reminders.
-
Sell more tickets. Reach people who may be interested in your event or retarget people who have expressed interest or attended similar events in the past.
You can create event ads in Ads Manager or by boosting an event from your Facebook Page.
When do businesses use Facebook events?
- Host an event to drive foot traffic to your business – Increase attendance at events such as monthly open mic nights at your café, a special New Year’s dinner at your restaurant and trunk shows at your boutique.
- Set up an event to connect with your community – Raise awareness for events such as community meetings, fundraiser gatherings for your cause and street parties.
- Post an event to share with your fans – Keep your friends, family and fans updated on upcoming concerts or performances, the opening night of your film screening or play and new exhibitions or art openings.
What type of information can be included?
- Include basic event info – Add a specific location, date and time. The address enables attendees to see a map with the event location and get directions.
- Share the key details – The category, description and keywords can generate interest by telling people what your event is all about.
- Enlist co-hosts and groups to promote it – Ask other organisers or promoters to add your event to their Page calendars so that their audiences can discover your event. Once a few people are listed as attendees, the event can spread organically.
- Include a ticket link – Let people know where they can get tickets for your event, if applicable. You can also connect your ticketing platform with Facebook.
Need Some More Help
Would like to find out more about setting up a Facebook event? Give the Footprint Digital team a call on Tel. No. 01883 372488 today.
