After you create your Page, Facebook offers a range of free features to start connecting with new and existing customers and Page fans.
What you need when you create a Page
-
A personal Facebook profile: To create a Page, you need a profile. Information from your personal Facebook profile won’t appear on your Facebook Page unless you share it there. Your profile and Page are considered separate on Facebook.
-
Category: Select a category for your Page. The category that you choose will provide unique features for your business.
-
Information about your business: To get the most out of your Page, add details about your company or organisation, such as address, areas serviced, email, phone number, website, hours, story, images and more. Have this information ready to go when you create your Page.
-
Goals you’d like to achieve: When you create a Page, have a clear set of goals for what you want to achieve. Make sure that you’re taking advantage of your Page’s unique features.
-
Insights: Page Insights can help you understand your audience better and the content they interact with most. Pay close attention to insights, such as Page likes, views, reach and information about demographics. Learn more about how to leverage insights.
-
Stay active: Typically, Facebook Pages perform best when you interact with your Page fans, post often, include contact details and other information and use Page Insights.
What do you do once you’ve created a Page?
Publish new content.
Your Page should be active and informative before you start promoting it, so start posting updates as soon as it’s live. New photos and updates help to keep your Page fresh for visitors. You can extend the reach of your posts beyond your Page followers by boosting your posts and selecting the people you want to connect with.
Start messaging.
Let people send your business private messages to ask questions, get in touch or make suggestions. Facebook Messenger is integrated with your Page, so you can connect with customers one to one.
Add special features.
To make your Page more useful for people, you can also add special content to your Facebook Page, such as displaying your menu, listing your services or showcasing your products with a shop section.
Promote your Page.
Once your Page has been set up, invite your customers and contacts to connect with you there to get in touch and keep up to date with what’s going on. You can also run ads to find brand-new followers.
Keep improving.
Click on Insights at the top of your Page to see how people are engaging with your business – you’ll see how many people you’re reaching with your posts and which content they like best. Seeing how your Page is performing can help you to define a better content strategy.
Learn how to set up and optimise your Facebook Page for engagement in the Advertiser Help Centre.
Contact Us
Footprint specialises in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk to you through your options.
