When you decide to invest in a Facebook boost campaign, you will want to make sure you know the benefits of such a strategy. This will give you the chance to get the most out of your investment and to see the results you desire. It can also help you to increase your reach and visibility on the platform. The cost of such a promotion is usually much lower than that of other forms of advertising. In addition, you will be able to control almost every aspect of their delivery.
Increase reach and visibility
Boosted posts are an inexpensive way to reach a wide audience on Facebook. They give you a way to expand your reach to those who are most likely to engage with your brand. This is important for two reasons. First, they’re great for increasing brand awareness, and second, they’re an effective way to increase engagement on your existing post.
Facebook has changed their ad unit offerings for advertisers over the last year. The newest addition is Facebook Stories. These appear at the top of a user’s News Feed and are a great way to boost visibility.
Choosing the type of post you want to boost is important. Your best bet may be to use a photo or video to catch the eye of your target audience. Also, make sure the image is high-quality. It’s also a good idea to offer a discount or coupon code. People love discounts, and this will help generate engagement.
Promote content that gets fans on your email list
Sponsored Facebook posts are great for getting fans to actually pay attention to what you have to say. However, they can be a pain in the backside to manage. It’s best to have a strategy before you jump into the deep end. For example, it may be wise to avoid the likes of trolls, as they’re likely to mute your post if they think you’re a troll. Also, don’t forget to check your spam filters before hitting send. Otherwise, your hard-earned money will be tossed into the trash can.
Boosted Facebook posts are also a great way to drive traffic to your website. For example, if you run a retail site, you might want to consider running an ad for a discount, as you’ll probably get a better bang for your buck. Plus, if you’re a blogger, ad placements like this are a great way to engage new visitors.
Lower cost than traditional advertising
If you’re looking for ways to make your marketing budget go further, boosting posts on Facebook can be a great way to achieve your goals. You can reach a larger audience, increase engagement, and capture more leads. However, you must be aware of the cost of boosted posts and their benefits.
Facebook Ads can be created manually or through the Ads Manager. Both offer more customization options, but it’s better to use Ads Manager if you’re looking to achieve a higher ROI.
The cost of a boosted post is calculated by the number of views. You can also set a minimum spend. It’s recommended to have a minimum spend of £1 per day.
For a boosted post, you’ll get a preview of the ad before you launch it. This allows you to see the number of people who will see the post, the average engagement rate, and whether or not the post will be clicked on.
Further Information
If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call at 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
