So you’re posting regularly, but how do you go about getting your blog noticed?
Writing a blog that doesn’t get high traffic numbers can be stressful and feel like a waste of time. But fear not! Here are a few pointers that will help you up the numbers of people coming across your blog.
Before we go any further, however, it’s important to note that, although there are a plethora of slightly unscrupulous things you can do to increase your numbers, the real longevity of your blog will come from quality content and endorsements from real people.
So here’s a few tips to get you on your way to getting your blog noticed:
1: Learn from the best
Whose blog do you admire? Where are the success stories in your industry? Research is crucial for quality content, but it’s also useful for seeing what works in the blogosphere.
There are thousands and thousands of professional, successful bloggers out there; who are happy to impart their knowledge. Some even offering free webinars. Find one or two whose style you like and learn everything you can from them. When to they publish? What sort of language do they use? How do they structure their blogs? How do they use headlines and images to grab attention?
Remember – imitation is the sincerest form of flattery, but plagiarism will get you nowhere!
2: Get opinions
There are any number of local, national and international blogging groups out there. Getting involved with people whose opinions and styles you respect will mean you have a go-to group for advice. There’ll always be some people who’ll read into your words in a different way than you intended them. By asking people to critique your style and content you’ll ensure your writing appeals to as wide a range of people as possible.
3: Practice makes perfect
It’s important to stay on top of topics and trends in blogging, in order that your own content remains fresh and relevant. You should be reading new content all the time. Set up daily Google alerts to related subjects and writers whose content and style you admire. Our own writing becomes better by reading.
Above all, you should be writing every day. Very few people are born talented writers; like anything, it takes practice to be good at it. Any opportunities you get can be used to practice writing. A 1/2 hour here and there can be used to plan structures, wording, headlines, vocab – all things that will expand your knowledge and build your writing muscles.
4: Consistency is key
Regular posting is important. As mentioned in last week’s blog, posting less frequently that once a week just isn’t going to cut it. A few times a week is great, but, remember, if you’re just posting content for the sake of it you will lose readers.
Inviting guest-blogging opportunities is a great way to get new content and readers and also can be used to improve those all important backlinks.
5: Write in a way your readers will identify with
Blogs work so much better when the language used is more informal. We’re not talking textspeak or poor grammar, but written in a style that is much more conversational. Save the business or corporate language for your website.
Readers aren’t interested in where you position a semi-colon, whether you’ve split an infinitive, or that fact you’ve legitimately managed to shoehorn the word “antidisestablishmentarianism” into your content. They’re only interested in that which is useful and appeals to them.
6: Be honest
As above, readers don’t respond to churned out sales pitches and rehashed content. They respond to reality and contact.
People want to be treated as if they matter. If your blog is honest, people will interact with it; if they do, respond to them. These readers are your potential clients, if you make them feel like their opinions are important, you’ll invoke loyalty in them.
7: Guest Posting – it really works
Getting yourself guest posting slots on other blogs will really ramp up the traffic to your own. However, it’s important that it is done right. Building strong relationships and networks with other blogs will ensure you have a steady stream of visitors to your blog.
There are a huge number of guides to guest posting out there. As above, pick the one that fits with your style and learn everything you can.
Footprint Web Design have been at the forefront of SEO for a long time, and really understand what it takes to keep your website at the top of the search engine rankings.
Our team are experienced content and blog writers, and are committed to conveying the true voice of a business. If you are struggling to make your blog relevant and effective, then call us on 01883 372 488 and see how we can help you get your voice out there.