Google Local Ads have been created to help small businesses create better visibility and reach potential local customers. But what exactly are Google Local Ads, and how can they help small businesses? Let’s take a look.
What Are Google Local Ads?
Google Local Ads are paid advertisements that appear on the “Local Pack” of Google when someone searches for a product or service in their local area. The ads are targeted to be relevant to the user’s search query and the location where they search from. This means that when users type in their query, they will see an ad with relevant information about the business and its location, phone number, website, etc.
How Can They Help Small Businesses?
Google Local Ads are great for small businesses because they allow them to target potential customers who are searching for products/services in their locality. This provides them with an opportunity to get more visibility without having to spend a lot of money on advertising campaigns. Additionally, it helps them stand out from the competition since these ads appear prominently at the top of the search results page. Furthermore, it helps them build trust with potential customers by providing detailed information about their business such as reviews, contact details, hours of operation etc., helping them convert leads into sales quickly and easily.
Moreover, these ads offer analytics which provide insight into how effective their campaigns are and make it easier for businesses to track ROI on their ad spending. This allows them to adjust their marketing strategies accordingly and optimise their campaigns for maximum results. Ultimately this increases brand loyalty and helps small businesses gain more foot traffic over time which can result in increased sales revenue.
The Best Bit Is…….
Although this type of advertising offers a number of benefits, for many businesses, the most important aspect of Google Local Ads is the fact that Google charge per phone call, not per click.
Contact us to find out more.
Conclusion
Google Local Ads provide small businesses with an effective way to reach local customers and increase visibility online at a fraction of the cost compared to traditional advertising methods. These ads also offer insights into how effective your campaigns are so you can make adjustments accordingly and optimize your campaigns for maximum ROI; ultimately leading to increased brand loyalty and more foot traffic resulting in increased sales revenue over time! Therefore if you’re looking for an effective way to reach out to local customers then investing in Google Local Ads may be just what you need!
Further Information
If you’d like to speak to us regarding our ability to design a quality website or perhaps how to maximise the potential of your existing website, please give us a call at 01883 372488 or contact us via Facebook and we’ll be happy to talk to you through your options.
