Local Services Ads help you connect with people who search on Google for the services that you offer. Your ads will show up for customers in your area, and you only pay if a customer contacts you directly through the ad.

What are Local Services Ads?

Local Services Ads helps you gain new local jobs by serving well-placed ads when potential customers search for your services. We make it easy for you to control your budget,  let customers get in touch with you and leave reviews. Additionally, when you sign up for Local Services Ads, you build trust online with customers by becoming a Google Guaranteed business.

How does Local Services Ads work?

Local Services Ads make it easy for customers in your area to find and connect directly with your business, and filter results based on the services that you offer. When a customer selects your business, they can simply click your ad and connect with you by phone. If a customer used your Local Services Ads ad to hire you and the job is complete, they are then encouraged to leave a review. These reviews are posted on your provider profile to encourage other potential customers to book your services with confidence.

Designed specifically to help promote the services of local service providers, if you fall into any of the following categories, you could well be eligible for an account.

  • Appliance Repair
  • Carpentry
  • Carpet Cleaning
  • Countertop Services
  • Electrical
  • Fencing
  • Flooring
  • Foundations
  • Garage Door
  • General Contracting
  • Handyman
  • Home Inspection
  • House Cleaning
  • HVAC
  • Landscaping
  • Lawn Care
  • Moving
  • Pest Control
  • Plumbing
  • Pool Cleaning
  • Pool Contractor
  • Roofing
  • Rubbish Removal
  • Siding
  • Snow Removal Services
  • Tree Surgeon
  • Water Damage Services
  • Window Cleaning
  • Window Services

What is the Google Guarantee?

When you sign up and complete the verification process for Local Services Ads, you become a Google Guaranteed business. The Google Guarantee helps you build a strong reputation online, giving potential customers peace of mind that you have been vetted and approved by Google. If a customer is unhappy with the quality of your work, Google may refund up to the amount paid for jobs booked through Local Services Ads, with a lifetime cap for coverage.

What is the qualification criteria to advertise on Local Services Ads?

Once you create an account and tell us more about your business, we’ll work with you to verify that your business meets local requirements such as licence and insurance requirements.

Google Local Service Ads

Advertising On Google

How do Local Services Ads and Google Ads work together?

While Local Services Ads and Google Ads share some similarities, you will control your Local Services Ads budget, as well as ad targeting, separately. Both ad services allow you to login with the same Google account, and you can view charges and billing information for both products together.

What is Pay-Per-Lead Advertising?

Pay-Per-Lead means you only pay for leads related to your business or the services that you offer.

About Your Account

Can I have multiple Google Local Services Ads accounts and locations?

While you can have more than one Google Local Services Ads account and location, each location needs to have its own address and be verified by our team.

How do I add users to my account?

To add users, sign in to your account on ads.google.com using the same email and password associated with your Local Services Ads account, find the grey toolbar, select the wrench icon, then select Account Access. Here you can add or remove users.

Ad Performance

How can I check how my ads are performing?

You can check your ad’s performance and see how many leads and bookings you get by logging into your account or checking the Local Services Ads app. We’ll also send you reports to help you understand how your ad(s) is performing. Learn more

What’s the Local Services Ads app?

The Local Services Ads app lets you easily track leads throughout the day or pause ads from the convenience of your phone.

Your ranking is determined by several factors that help Google match local businesses with customers. For example:

  • Your proximity to potential customers’ locations
  • Your review score and the number of reviews that you receive
  • Your responsiveness to customer enquiries and requests
  • Your opening hours
  • Whether or not we’ve received serious or repeated complaints about your businessHow can I improve my Ad Ranking on Google Local Services Ads?

Need Some More Help

Would like to find out more about Google Local Services Ads? Give the Footprint Digital team a call on Tel. No. 01883 372488 today.

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