How important are local customers to your business? If increasing the visibility of your business in the local area is critical to ongoing success, creating a Google Maps (Google My Business) listing is absolutely essential.
Google My Business (GMB) – is a hugely powerful tool and something all too rare in today’s world – it is a FREE tool to use! Perfect for any business owner looking to manage their online profile and showcase their products and services, GMB offers a very effective method of increasing your local exposure.
If you have any questions about the importance of Google Maps listings for small businesses and how they can be used to help you, please don’t hesitate to get in touch with us on Tel. No. 01883 372488.
Features like ‘Google’s Local Search’ results have been created to help provide a list of nearby business offering the products/services relating to your search. This, in turn, helps to highlight further information relating to each specific business in the listing including addresses, business hours, categories, contact details, reviews, images + more.
Google My Business is a free and easy-to-use tool for businesses and organisations to manage their online presence across Google, including Search and Maps. If you verify and edit your business information, you can both help customers find your business and tell them your story.
Benefits of Google My Business
Manage your information
Manage the information that Google users find when they search for your business or the products and services that you offer. Businesses that verify their information with Google My Business are twice as likely to be considered reputable by consumers.1 When people find your business on Google Maps and Search, make sure that they have access to information like your hours, website and street address.
Interact with customers
Read and respond to reviews from your customers, and post photos that show off what you do. Businesses that add photos to their Business Profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites than businesses that don’t.
Understand and expand your presence
Find insights on how customers searched for your business, and where those customers are coming from. You can also find information like how many people called your business directly from the phone number displayed on local search results in Search and Maps. When you’re ready, you can create and track the performance of Smart campaigns to spread the word about your work.
Further Information
If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
