With Christmas rapidly approaching, many customers have already started their Christmas shopping. If your shop is open for in-store shopping or dining, it’s important to make sure your customers can easily find you online. To help, Google has unwrapped new local solutions plus a local holiday guide to help you stand out on Google and connect shoppers to your shop!
Claim and Verify
Did you know that you can now claim and verify your Business Profile directly on Google Search or the Google Maps app? Search for your business by name and you’ll see an option to claim and verify the associated Business Profile. Once your business is verified, you can edit your business’ information, including the address, opening hours, photos and more.
Update your Business Profile and engage with customers directly from Search and Maps.
They have also added new ways to get even more out of your Business Profile. You can now message customers directly from Search, and merchants in the U.S. and Canada (hopefully the UK will follow) can use call history to see which inbound customer calls came from their Business Profile on Google.
Moving forward, Google is recommending small businesses manage their profiles directly on Search or Maps. To keep things simple, “Google My Business” is being renamed “Google Business Profile.” And in 2022, they will retire the Google My Business app so more merchants can take advantage of the upgraded experience on Search and Maps.
The existing Google My Business web experience will transition to primarily support larger businesses with multiple locations, and will be renamed “Business Profile Manager.” We’ll share more details on these changes in the months ahead.
Further Information
If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
