In this article, we’ll take a look at how a Google My Business listing can help your small business. We’ll cover how to get your page optimised, how to make sure your listing gets found in local searches, and how to ask customers to leave feedback. You’ll also learn how to track calls to your GMB page.
Optimising your listing
Creating and optimising your Google My Business listing is an important part of your SEO strategy. It can help you to get more customers, improve your local search rankings, and increase sales. Whether you’re a small business, a medium-sized business, or a larger corporation, you’ll need to maintain and optimize your listing. Fortunately, you don’t have to learn everything there is to know about the process from scratch.
The first step in optimizing your Google My Business listing is to make sure all the necessary information is accurate. This includes the address and phone number. Having the correct address and phone number is a key signal of legitimacy.
Google My Business is a free service that provides businesses with an optimized profile. These listings are available for both Google Maps and Google Search. As such, it is very important to keep them up to date. In order to ensure your GMB is performing its best, you’ll need to dedicate time each week to maintaining it.
Tracking calls to your GMB page
Adding call tracking numbers to your Google My Business page can help you get a clearer idea of your ROI on local search campaigns. It also helps you keep track of the quality of your incoming leads.
In the past, businesses received a lot of traffic from simple bits of information, such as a business name, address, or phone number. However, with the rise of mobile devices and Google’s ability to listen in on phone calls, there’s now a more direct way to reach customers.
When consumers find your listing in Google’s search results, they’ll be prompted to call you. The Google My Business profile has your real phone number. You can view the time and date of calls, as well as customer reviews. This is a safe and easy way to engage with customers who have found you through Google.
The feature is still in beta, but most UK business owners have access to it. It’s not always easy to attribute a lead to a marketing effort, but with Google’s call history, you can easily find out how effective your local search campaigns are.
Getting found in local searches
Having a Google My Business listing for your small business is one of the best ways to get found in local searches. Getting on page one of Google’s search results for a specific search keyword or phrase is a great way to drive organic traffic and capture more leads. However, it’s not enough to just have a listing. You need to make sure it’s up-to-date, complete and has all the right information.
The most basic component of a business’s Google My Business listing is its name and location. Search engines, especially Google, prioritize proximity and intent. For instance, if you’re looking for a plumber company in Oxted, Surrey, you’ll see a list of businesses near you. But if you’re searching for a hair salon in London, you won’t find a listing for a business in the Oxted area.
The best way to have your business appear in these search results is to optimize your listing for Google’s algorithms. This means creating the right content and submitting your listing to directories like Yelp and Bing Maps.
Asking customers to leave feedback
Increasing the number of reviews on a Google My Business page is a great way to improve the reputation of your business. Although asking customers to leave feedback can be awkward, it can pay off. Customers are generally willing to give positive reviews and will be happy to share their experiences with others.
However, you need to make sure you’re not spamming customers. If you send them too many emails, you may unintentionally leave them feeling overwhelmed. Also, remember to follow up with them regularly.
Whether you’re asking customers to leave feedback on a Google My Business listing or on other review sites, it’s important to follow the review platforms’ policies. This includes letting them know what to expect from you and when they can expect to receive a response.
To increase the number of reviews, your email strategy should include a review request and a call to action. You can also include a link to your preferred review site in your email signature.
Further Information
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