Did you know??
- 60% of consumers said local search results with good images pushed them towards a decision*
- Businesses with photos receive 35% more clicks through to their websites than businesses that don’t have photos*
We live in a very visual world and the decision-making habits of potential customers are very much beginning to follow suit. Your business will look best on Google if you add category-specific photos. These photos highlight the features of your business that your customers use when making purchasing decisions. Photos you add can also help differentiate your business on Google.
A picture is worth 1000 words
As the saying goes ‘a picture is worth a thousand words’ and the ability to visually represent your business in terms of products and services offers the chance to give potential customers valuable insight into what they will be getting for their money before they even make contact with you.
With the recently revamped Google My Business dashboard offering greater prominence to images, it is clearly more important than ever to do all that you can to ensure that your business looks its best at all times.
How important are Google My Business photos to local search performance?
As part of a recent ‘Google My Business Insights’ study, the insights of almost 50,000 businesses in 36 industries across 4 countries were studies to see if any common data streams could be found and the one below stands out from the crowd – ‘Businesses which upload more photos to their GMB listings receive more clicks, calls and direction requests than businesses that don’t.’
Types of photos
There are several types of photos you can add to your business listing:
- Logo: Help your customers recognize your business on Google. For businesses that have their basic information (phone number, hours, etc.), the Business Profile will highlight the logo.
- Cover photo: Set a cover photo to the top of the profile that best represents your business. In some instances, this action doesn’t guarantee the cover photo populates as the first image for your business.
- Additional photos: Add different photos to highlight features of your business that customers consider when making purchasing decisions.
Further Information
If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
Currently Browsing: It’s Time To Start Loading Up GMB With Images!
* Source – https://www.brightlocal.com/blog/google-my-business-photos-guide/
