Google has revealed the top search terms used in 2020 within the UK and it will not take a genius to work out when the most searched for term was!!

The top search was, of course, coronavirus – and that drove people to flock to Google search to make sense of the changes to their lives and adapt to new ways of living.

Coronavirus took sport away for a few months but ‘Premier League’ topped the list of sport-related searches as fans celebrated the comeback of the league in June.

Google also released a YouTube video with words by Kofi Lost and British spoken word artist Sophia Thakur, featuring tributes to George Floyd and Breonna Taylor in the year in which the Black Lives Matter movement gained international prominence.

The UK’s top trending queries were:

  1. Coronavirus
  2. US election
  3. Caroline Flack
  4. Coronavirus symptoms
  5. Coronavirus update
  6. Premier League
  7. Boris Johnson
  8. Eat Out to Help Out
  9. Kobe Bryant
  10. Kim Jong Un
Google Search Trends For 2020

“How to make a face mask?” was the top how-to question asked throughout the year, closely followed by “How to make bread” and “How to cut your own hair”, as hairdressers and barbers were forced to close during the lockdown.

News events also drove the other top questions throughout the year:

  • Who won the election?
  • Where does vanilla flavouring come from?
  • How many cases of coronavirus in UK?
  • What is VE Day?
  • How did coronavirus start?
  • When will lockdown end?
  • How to make a face mask?
  • How to make hand sanitiser?
  • How many people have died from coronavirus?
  • What time is Boris Johnson’s speech today?

Further Information

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