Google My Business has rolled out a brand new feature allowing businesses to create a short name and short URL which will be linked to their Google Maps listing. The feature is designed to give Google My Business accounts a simple way to make their profile on Google Business more accessible to potential customers.

Businesses can use the short URL on materials like business cards, posters, brochures, etc, in order to help customers easily find the business and leave reviews, access contact information, get directions and more.

Create a short name & URL for your businessGoogle Maps on a Phone

If you’re a verified business, you can create a short name, or a custom name, for your Business Profile to make it easier for customers to find you.

When you share your short name, customers can enter the short name URL in the browser’s address bar, like “g.page/[yourcustomname]”, to go directly to your Business Profile.

How to create a short name

To pick a unique short name, try to use words that represent your business name, brand, location or other description. For example, you can use your business name with your location, like your city or neighbourhood.

Keep your short name simple so you can easily promote it, and customers can remember it.

Computer

  1. Sign in to Google My Business.
  2. Open the location you want to create a short name for.
  3. From the menu, click Info and then Add profile short name.
  4. Enter your short name. You can enter up to 32 characters.
    • If your name isn’t available, you’ll receive an error message and have to choose a different name. Try abbreviating your name or adding other descriptions, like your location. You can also pick another word that describes your business or brand.
  5. Click Apply. Your short name will show as pending, and when it’s ready, it’ll show on your Business Profile.

Mobile

  1. On your phone or tablet, open the Google My Business app My Business.
  2. Tap Profile and then Add profile short name.
  3. Enter your short name. You can enter up to 32 characters.
    • If your name isn’t available, you’ll receive an error message and have to choose a different name. Try abbreviating your name or adding other descriptions, like your location. You can also pick another word that describes your business or brand.
  4. Tap Save. Your short name will show as pending, and when it’s ready, it’ll show on your Business Profile.

Further Information

If you’d like to speak to us regarding the importance of Google Maps listings, give us a call on 01883 372488 and we’ll be happy to talk you through your options.

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