There are a variety of reasons why people may choose to add a blog to their website. Some people like to interact with their customers, some use it to provide information relating to products and services, some use it for SEO purposes. The key to making sure your blog is successful is trying to make it engaging.
Below are a couple of ways to give things a nudge in the right direction.
Tip No. 1 – Choose Snappy Titles and Headings
Headings are important for readability as they set the tone for the whole article. If are using your blog for SEO purposes however, they take on even more importance.
Google uses article headings to help understand the main topics of a long post and therefore the addition of headings will help to improve your chances of achieving a ranking on Google’s search engine for your post.
Tip No. 2 – Don’t Skip The Basics
When it comes to writing, the basics are good! Punctuation and structure may sound like the absolute basic of basics, it is amazing how many people still believe that it is ok to add huge blocks of text which are not broken up into relevant paragraphs and instead expect readers to fight their way through it!
Using paragraphs and punctuation can ensure that your content is far easier on the eye and much easier to read.
Tip No. 3 – Don’t Write Too Much!
Whilst it is widely believed that Google likes lengthy articles, the same cannot be said for humans! Rather than aiming for a re-writing of War and Peace, we believe that golden number for any online article should be a minimum of 300 words.
This should give you plenty of scope to get your point across without the concerns that the reader may lose interest.
Please Note – Typically, we try to aim for between 300 and 700 words and include any target keywords between 3 and 6 times.
If you would like to put your website in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.
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