In a very similar way to Facebook business pages, it is not possible to give someone the login details to a LinkedIn company page, instead, if you would like to give someone access to the backend of your page, you will have to make them an admin. This is a quick and easy process and by following the steps below, they will soon be able to send out content from the page along with everything else that the dashboard allows.

LinkedIn Page super adminsย can add, edit, or remove page and paid media admins through theย Super admin viewย or an email notification process. The super admin role is automatically assigned to the creator of a Page.

Super admins will receive admin requests through theirย Activityย tab and can view pending requests through theirย Admin tools.

Important: If youโ€™re the only super admin on the Page, you must assign another super admin before removing yourself.

Add A New Admin

  1. Access your Page Super admin view.
  2. Click theย Admin toolsย dropdown at the top of the page and selectย Manage admins.
  3. Click theย Page adminsย orย Paid media adminsย tab.
  4. Click theย Add adminย button.
  5. Type the name of the member, associated employee, or advertiser youโ€™d like to add in theย Search for a memberโ€ฆย text field.
  6. Click the memberโ€™s name from the menu that appears.
  7. Select the correct Admin role.
    • Only one page admin role can be assigned per person, but more than one paid media admin role can be assigned. Paid media admin roles can be granted without an associated Campaign Manager ads account.
  8. Click theย Saveย button.

Note:ย Super admins of the parent Page wonโ€™t be automatically granted admin access to affiliated Showcase Pages (newly created and existing).ย Showcase super admins can assignย other page and paid media admins on a Showcase Page.

Add a page admin when access is requested:

  1. Access your Page Super admin view.
  2. Click theย Admin toolsย dropdown at the top of the page and selectย Manage admins.
  3. Click theย Assign roleย button to the right of the requesting memberโ€™s name.
    • Clickย Declineย to reject the request. (optional)
  4. Click theย Select a role to assignย dropdown and selectย Super admin,ย Content admin,ย Curatorย orย Analyst.
  5. Click theย Add adminย button (orย Cancel).

If youโ€™d like to add paid media admins roles, follow the steps outlined below.

Add an admin to your Page by email

When another member requests to be added as an admin on your Page, current super admins can complete the following steps:

  1. Access the email sent to your primary email account.
  2. Clickย Denyย orย Grant.
    • If youโ€™re not logged into LinkedIn.com, clickingย Denyย orย Grantย will route you to the LinkedIn.com sign in page.

Add paid media admin roles to an existing page adminโ€™s permissions

  1. Click theย Paid media adminsย tab.
  2. Click theย Add paid media adminย button.
  3. Type the name of the Admin in theย Search for a memberโ€ฆย text field.
  4. Click the Adminโ€™s name from the menu that appears.
  5. Select the correct role.
  6. Click theย Saveย button.

Super admins can assign standalone paid media admin roles to advertisers.

Advertisers who want to create Direct Sponsored Content ads, canย request Sponsored Content Poster admin permissions through Campaign Manager. After the request is sent, a super admin can assign the role permissions by following the steps below.

Assign paid media admin roles

To assign the Sponsored Content Poster Admin role to an advertiser:

  1. Access your Page Super admin view.
  2. Click theย Admin toolsย dropdown at the top of the page and selectย Manage admins.
  3. Click theย Assign roleย button to the right of the requesting memberโ€™s name.
    • Clickย Declineย to reject the request.

Pipeline Builder or Lead Gen Forms manager roles must be assigned from theย Admin Rolesย page within theย Super admin view.

  1. Access your Page Super admin view.
  2. Click theย Admin toolsย dropdown at the top of the page and selectย Manage admins.
  3. Click theย Paid media adminsย tab.
  4. Click theย Add paid media adminย button.
  5. Type the name of the requesting advertiserโ€™s in theย Search for a memberโ€ฆย text field.
  6. Click the advertiserโ€™s name from the menu that appears.
  7. Select the correct admin role.
  8. Click theย Saveย button.
  9. Click theย Declineย button in the original admin access request in theย Pending admin requestsย module.

Edit an admin’s role

Important:ย All Pages must have at least one super admin.

  1. Access your Page Super admin view.
  2. Click theย Admin toolsย dropdown at the top of the page and selectย Manage admins.
  3. Click theย Page adminsย orย Paid media adminsย tab.
  4. Click theย Editย icon to the right of the adminโ€™s name.
  5. Select the newย role.
  6. Click theย Save changesย button.

Remove an admin

Important:ย All Pages must have at least one super admin.

  1. Access your Page Super admin view.
  2. Click theย Admin toolsย dropdown at the top of the page and selectย Manage admins.
  3. Click theย Deleteย icon to the right of the adminโ€™s name.
  4. Click theย Removeย button.