There can be no doubt that local SEO is a highly effective method of promoting your business in local areas. Offering the ideal opportunity to tap into local customers looking for the products and services that you are selling, local SEO can help to elevate your business to another level.
Perhaps the best news is that these potential customers are not just online customers, they are customers who may be looking to come through your shop door. Effective local SEO techniques do not just promote your website, they promote your NAP (name, address and phone number), ensuring that potential customers find it as easy as possible to either call you or visit you rather than just using your website.
Implementing Local SEO
A local SEO campaign targets search engines like Google and Yahoo along with business directories such as Yell, Thomson Direct and FreeIndex to 
name just a few.
With millions of local customers using these services each and every day to identify the best local businesses in their area, can you afford not to use local SEO for your business?
If you are still unsure whether local SEO is for you, we have drawn up a list below of 5 ways that it will help to benefit your business:
Benefit No. 1 – 85% of Consumers Use the Internet to Find Local Businesses*
With as many as 85% of local customers now using Google and online directories as their primary method of finding local services and products, it is essential that you make the effort to tap into this market.
*Source – https://biz.yelp.co.uk/blog/survey-85-of-consumers-use-the-internet-to-find-local-businesses
Benefit No. 2 – The number of online searches is growing rapidly
Accessing the internet has never been easier. With more and more people using mobile devices and tablets, there are now a huge number of people seeking local information & businesses via search engines like Google.
Benefit No. 3 – Local search marketing offer highly relevant results
By targeting location based search results and online directories, you have the ability to promote your business to local customers at the precise point 
that they are in need of your products and services.
The timing simply could not be better because there is absolutely no better time to connect with a potential customer than when they really need you.
Benefit No. 4 – Excellent conversion rates
Because of the relevance of the people finding your business details, location based marketing has a significantly better conversion rate than other, more traditional advertising options.
Benefit No. 5 – Great ROI
Unlike alternative advertising methods, such as (e.g. local papers, leaflets etc…) local SEO ensures that there is no wastage. You will be reaching your potential customers when they need you not when they don’t. This makes local SEO both efficient and cost-effective.
You can find out more about our dedicated local SEO services by clicking here.
To find out more about how the Footprint Web Design team can help you, please give us a call on Tel. No. 01883 372488 and we’ll be happy to talk through your options with you.
