Your onsite blog can play a key role in drawing customers to your website. However, it is an unfortunate fact that many blogs are not correctly optimised for use and are therefore unlikely to fulfil their potential.
Key Blogging Benefits
Don’t underestimate just how powerful a tool your blog can be. Some of the benefits include:
- Creating brand awareness
- Demonstrating industry expertise
- Engaging your potential customer base
- Generating leads.
- + many more
The good news though is that implementing just a few ideas can make all the difference in regards to usability and below we have highlighted 3 tips to help you along the way.
No. 1 – Choosing The Right Category
Categories are a key component of any blog. Along with ensuring identifying and accessing archived content becoming much easier, the use of categories for your content also helps to classify and silo your content into topically themed pages.
Please Note – It is important to ensure that you limit the number of categories your blog utilises. It can be all too easy to misuse categories, with a common mistake being the creation of a new category for each post that is added. For any small to medium sized blogs, somewhere from 10 to 15 categories are likely to be all that is needed.
No. 2 – Choosing ‘Catchy’ Titles
The vast majority of bloggers are well versed in the importance of targeting relevant keywords in their efforts to get their blog noticed. Whilst including keywords and keyword variations in your copy is good practice, don’t stop there! Varying the title of the blog post and the title tag element is another crucial step in helping to enhance the effectiveness of your blog.
Failure to do this will not negatively impact SEO but by taking the steps needed to vary your article title and title tag and working in alternative keywords, your content will be able to work even harder for you.
Top Tip – The more keyword variations in your content, the more opportunities your content has to rank in more searches.
There are a number of SEO plugins that allow you to vary post title and title tag, but our personal favourite is the free – WordPress SEO Plugin
No. 3 – Make It Easier To Share
The additional of social sharing buttons is a proven prompt for people to share content resulting in the improved distribution of your content via social channels. This can also help to expose your content to new audiences.
From an effectiveness perspective, the more people that share your content, the greater the chances of getting mentions and all important back links. Also sharing helps your content get discovered faster; and the quicker it’s found, the sooner it shows up in the index.
Shareaholic is our favourite social sharing plugin for WordPress and can be easily installed.
If you’d like to speak to use regarding how we can help you to use web design to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
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