Did you know that 58% of adults check email first thing in the morning?
What is E-Mail Marketing?
E-mail marketing is a type of direct marketing that uses personalised, mass e-mails to help make the customers on your e-mail list aware of new products, discounts, and other services in an effort to get them to take a specific action, such as making a purchase.
Despite the rise of social media, e-mail remains a highly effective way of generating leads and boosting customer loyalty. You can use e-mail marketing to inform your contacts, drive sales, and build a community around your business, like with a newsletter.
How can it help you?
It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.
Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalisation. This ensures a number of benefits, including:
- An easy way to publish personalised content
- Reach the right people at the right time
- Increase brand recognition
- Build strong customer relationships
- Increase traffic to your website
- Generate enquiries
- Collecting feedback and surveys
- Improve sales
- Sending timely campaigns
- An easy and effective way to generate feedback and request reviews
What will we do?
From choosing the right software to writing great content designed help make sure that people open the e-mails, we will take all the steps needed to make email marketing work for your business.
Need More Information?
If you would like more information about any of our digital marketing services, please fill in the form below and one of our team will be contact you.
