Did you know that retargeting helps address the 98% of visitors who leave a website without making a purchase?
What is Google & Social Media Remarketing?
Have you ever noticed that products you have looked at previously seem to follow you around the internet? This is the work of remarketing (aka retargeting) and offers the perfect opportunity to have another bite at the cherry with potential customers.
As your visitors naturally visit other websites, they’ll be shown your ads. Remarketing keeps your business and its products and services in mind to help encourage users to get closer to taking action.
How can they help you?
It can be both costly and time-consuming trying to convert someone from scratch into a customer. However, remarketing offers the opportunity to take a second and third chance at focusing on those potential customers that are already 90% of the way there.
Remarketing is an online marketing strategy that targets people who have previously visited your website. As such, a well-designed remarketing campaign will dynamically follow visitors to your website around the web, serving them with ads that boost your brand awareness and remind them to come back and purchase.
The benefits of a well optimised remarketing campaign, include:
- Custom Ad designs
Wide reach – Ads run across multiple Google platforms
- Cost effective
- Improved conversions
What will we do?
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