E-mail marketing offers one of the most effective methods of product promotion because it generates the highest return on investments for a company. Today, marketers are under constant pressure to reach more people using less resources. Email provides the easiest and convenient way of sending personalised marketing campaigns while remaining on budget.
1. Larger Reach
While social media avenues like Facebook and Twitter seem to be the most effective medium of reaching the masses, this is not always the case. Currently, Facebook has over 1 Billion users while Twitter has over 255 million. In 2013, there were a whopping 3.9 billion email accounts. Today, most of the people logged on to the Internet require an active e-mail address. Suffice to say that when it comes to reaching prospective customers, email is the best channel to use.
2. Email Provides a Targeted Form of Marketing
Placing an advertisement on television, in a periodical, or on radio has no guarantee that the targeted market will see it. Using email, marketers can control who sees the email because they can segment contacts based on demographics, lead status, location, or other data. This method ensures that customers receive content that has been specifically suited to their needs.
3. Increased Brand Awareness
Every email sent exposes customers to your brand and business. With a smart design, targeted content, and strategic planning, the business will steadily build value. Emails stand a better chance of creating impact with customers. This means that when they are in need of your products or services, they will turn to your business to provide value.
4. Emails are Easily Sharable
Emails are easy to share because they have a forward function. Therefore, it is easier to click forward than it is to spend time explaining a product’s television advert. Customers and subscribers share email marketing messages with friends, acquaintances, and other loved ones. This creates brand exposure and credibility.
5. Cost Effective
Cost effectiveness and efficiency is perhaps one of the most appealing advantages of e-mail marketing. There are no print costs, advertising rates, or postage fees. According to figures released by Direct Marketing Association, email marketing returns outperform display, search, and social marketing.
E-mail marketing is a sharable, targeted, credible, and cost-effective tool that is commonly overlooked by many marketers. In order to make the process simple, a company may choose to hire a good marketing advisor. With proper guidance, a strong message, and a strategic approach, any business is assured of numerous benefits from email marketing.
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