For all the companies which take pride in their ability to go that extra mile to provide their clients with the best possible customer service, there are always the odd few who are more interested in making a quick profit and have no real interest in what happens after that.
What Can You Do?
One of the best ways to help separate yourself from the crowd and to prove that you are a trustworthy business is to get independent 3rd parties (i.e. past or present customers) to vouch for you in the form of online reviews.
In this piece, we’ll be looking at how you can get the most out of reviews you already have. If you haven’t gathered any reviews yet, check out our article offering some top tips to help get you started and then follow our short guide below to get the 
maximum value.
Where Should I Display My Reviews?
If someone is prepared to take the time and effort required to say something nice and complimentary about your business, don’t be shy about shouting this from the rooftops.
Below we have highlighted a couple of the best places to display your online reviews.
Create a Dedicated Page
The reason that it is important to do this is that potential customers are very likely to search for reviews when looking for more information about your company.
By taking the steps to ensure that you are one of the top results returned, you will receive an immediate chance to make the right impression.
Third-Party Review Websites
It is important to take the time to build up a good review profile on an independent third-party site because it helps to demonstrate to customers that you can be trusted.
Third-party reviews sites also have other advantages, such as Local SEO benefits (we will be exploring this further soon).
If your business relies on passing trade, being reviewed in these places can provide a critical boost.
Product Pages
Is your website an e-commerce venture? If so, allowing people to leave reviews for each product offers the perfect way to let others know that they’ll get what they’re looking for. Amazon is possibly the best example of how to implement this.
How Will This Help?
It’s all about finding a positive way to separate your business from the pack. If customers see that you have a proven track record of providing an excellent level of service, it stands to reason that this will play an important role in their decision-making process and this can go a long way towards them converting from a visitor into a paying customer.
Further Information
Footprint specialises in creating bespoke websites designed to help take your business to another level. We have been providing SEO Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
Currently Browsing: Can Online Reviews Be Used To Improve Conversions?
