In the ever-changing landscape of SEO, it always pays to keep one eye on the future. Below we have outlined 3 of the SEO trends that we believe will play increasingly important roles in 2020 and beyond.
No. 1 – Stepping Up Your Security
Whilst user safety may not immediately shout SEO, it’s a crucial part of the user experience and therefore ties in very closely with SEO efforts. If your web visitor doesn’t feel safe using your website, there is every chance they will leave quickly and not return. A “Not Secure” warning in the top left-hand corner of your browser will cause issues very quickly.
It is, therefore, more important than ever to add the HTTPS protocol for your site. HTTPS ensures that your visitors have a secure connection that is both encrypted and authenticated. According to Google, HTTPS “helps prevent intruders from tampering with the communications between your websites and your users’ browsers.”
No. 2 – Don’t Overlook Videos as a Source of Information
Thanks to Siri and Alexa, voice searches are becoming much more popular than ever. Following closely is the importance of videos as a source of information. Recent studies have indicated that Google and other organisations show that 6 out of 10 people would rather watch online videos than television. By optimising your video content by using the correct keywords and descriptions, you will be able to target the most relevant people.
No. 3 – Mobile Rankings Are About To Rule
With mobile web users starting to outnumber desktop web visitors, not only will a non-responsive website cause issues with regards to user experience, it will also negatively impact your search results via mobile search.
Make sure that your website is fully optimised for use on a mobile.
Footprint specialises in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
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