Google Optimisation Brighton
As the leading providers of Google optimisation Brighton, we believe it is our job to ensure that our customers make the most of their websites.
Are you a small business owner looking to boost your online visibility and attract more local customers? If so, local SEO is here to help!
What is Local SEO?
Local SEO (Search Engine Optimisation) is the practice of optimizing your website and online presence to improve your visibility in local search results. Local search results are the listings that appear in Google Maps and local search queries, such as “best pizza near me” or “dentist in [city]”.
Local SEO involves optimizing your website’s content, meta tags, and keywords to rank higher in local search results, as well as managing your business listings and reviews on local directories and review sites.
Why Local SEO Matters for Your Business
Local SEO can help your business achieve the following benefits:
1. Increased Online Visibility
Local SEO can improve your online visibility by optimizing your website and online presence to rank higher in local search results. This can lead to more website traffic, leads, and sales from local customers.
2. Enhanced Credibility
Local SEO can enhance your credibility by providing accurate and up-to-date information about your business on local directories and review sites. This can help you build trust with potential customers and increase your reputation.
3. Improved User Experience
Local SEO can improve your website’s user experience by optimising your website’s design, navigation, and content for local search queries. This can lead to longer website visits, lower bounce rates, and higher conversion rates.
4. Competitive Advantage
By having a strong local SEO strategy, you can gain a competitive advantage over other businesses in your area. This can help you attract more local customers and increase your market share.
How We Can Help
At Footprint Digital, we specialise in local SEO services that can help you boost your online visibility and attract more local customers. Our team of experts can optimize your website and online presence for local search queries, manage your business listings and reviews on local directories and review sites, and help you achieve your online marketing goals.
Contact us today to learn more about how our local SEO services can help you boost your business and attract more local customers!
Around 1 in 3 searches on Google are focused on a place or location and this number is even greater when considering searches from mobile devices – nearly a third of all searches carried out. In order for small businesses to reach their target audiences, they must ensure that they are ranking high in these local searches.
There are several strategies for targeting local search, including:
- Listing your business in the relevant industry and geographical directories/listings
- Creating keywords that combine your company with your physical location (e.g. “plumbers” and “London”)
- Optimising your company’s website for mobile
Making The Most Of Your Website
By now you’ll understand just how important SEO is to your online presence – but how can you ensure you’re doing everything possible to keep your website at the top of the rankings?
There are a few common errors that people make when it comes to SEO Brighton. They may not seem like much, but, if you can give each of them a little bit of attention, you’ll make sure that you’re dotting all the “i”s and crossing the “t”s – this sort of detailed thinking can make a huge difference to your SEO.
Never Overlook Social Media
A lack of time and resources are often the things that small businesses suffer from the most. Because of this, managing Social Media accounts is sometimes considered a bit of a waste of time. Even worse, small companies will set up their accounts, and then ignore them, leaving a trail of empty, outdated profiles.
Posting on a variety of social media accounts will afford your business a wealth of opportunities for ranking. Not only are social media channels great opportunities for businesses to put out quality content, but links from social media channels are growing increasingly more important to search engine websites.
Unsure which social media channel is right for you? See where your competitors are online, and more importantly, where your customers are. Start with just one profile on the channel that is most applicable to your company, such as LinkedIn or Facebook. Refresh the content often, build quality links, and as you get more comfortable, add on channels as needed.
Posting New Content
It can be difficult for small businesses to find the time to update the content on their website. However, consistent, fresh content positively increases organic search rankings as well as user experience, which is increasingly important to search engines’ ranking factors. Two of the easiest ways you can consistently publish new, quality content are:
- Create a blog for your business Many companies will start one, but as deadlines and other work crop up, the posting and maintenance will fizzle out. Commit to posting content relevant to your industry or company twice a week. Involve co-workers and interns, and if the budget allows for it, freelance writers to help.
- Create a news feed on your company website, and update it frequently with events or news, anything that is relevant to your business and industry, and that organically uses your keywords to help boost search rankings.
SEO – An Ongoing Commitment
A successful SEO Brighton strategy is a commitment – your work is not finished just because you’ve researched keywords and optimised your website. Those tactics are the best first step to launch a small business’s SEO campaign, but from there, it is a recurrent process to generate content and build links to your content and site. While it might seem daunting, keeping up with your SEO commitment means your company will have increased visibility, more website traffic – and more customers.
For more information about our SEO services, please click here.
All About Brighton
Brighton is a seaside resort and one of the two main areas of the City of Brighton and Hove. Located on the southern coast of England, in the county of East Sussex, it is 47 miles (76 km) south of London.
Archaeological evidence of settlement in the area dates back to the Bronze Age, Roman and Anglo-Saxon periods. The ancient settlement of “Brighthelmstone” was documented in the Domesday Book (1086). From about 1730 it developed as a health resort.
King George IV spent much time in the town and constructed the Royal Pavilion there. Arrival of the railways in 1841 helped it become a popular destination for day-trippers from London. Brighton joined Hove to form the unitary authority of Brighton and Hove in 1997, which was granted city status in 2000. As of 2017, Brighton and Hove had a resident population of about 290,885.
Area of Coverage
Our SEO services are available to clients based throughout all areas of the South East, including but not limited Banstead, Bexleyheath, Biggin Hill, Bletchingley, Bromley, Caterham, Chessington, Chislehurst, Crawley, Crowhurst, Dorking, Dormansland, Downe, East Grinstead, East Sussex, Edenbridge, Epsom, Felbridge, Godalming, Godstone, Guildford, Hammerwood, Horley, Horsham, Ide Hill, Kent, Leatherhead, Limpsfield, Limpsfield Chart, Lingfield, Merstham, New Addington, Newchapel, Nutfield, Orpington, Oxshott, Purley, Redhill, Richmond, Royal Tunbridge Wells, Sevenoaks, Sidcup, Sundridge, Surrey, Sutton, Swanley, Tadworth, Tandridge, Tatsfield, Tonbridge, Warlingham, Westerham & West Sussex.
Further Information
If you’d like to speak to us regarding how we can help you to use our range of Google optimisation Brighton services to grow your company, give us a call on 01883 372488 or contact us via our Facebook page and we’ll be happy to talk you through your options.
