Google Optimisation Southwater
As the leading providers of Google optimisation Southwater, we believe it is our job to ensure that our customers make the most from their websites.
Around 1 in 3 searches on Google are focused on a place or location and this number is even greater when considering searches from mobile devices – nearly a third of all searches carried out. In order for small businesses to reach their target audiences, they must ensure that they are ranking high in these local searches.
Do you think that your website is performing as well as it could? Whilst SEO can certainly help any company looking to help make the most from their website, it’s not just limited to big businesses.
Call us today at +44(0)1883 372488 for more information.
Small businesses may have even more to gain from the 4 benefits outlined below:
- Increased conversion rates (customers spending more money!!)
- Creating increased trust with your clients
- Advertising keeps on giving (unlike some forms of advertising such as leaflet and newspaper advertising, SEO is designed to keep on giving)
- Increased feedback (the ability to leave reviews can be key in opening lines of communication with your customers)
Reaching The Promised Land
Every business owner should have the goal of reaching page one on Google for terms relating to their products and services. The importance of being easily found on the internet couldn’t be any higher and whilst it can be tough to get there, once you are there SEO can become the investment that just keeps on giving.
There are several strategies for targeting local search, including:
- Listing your business in the relevant industry and geographical directories/listings
- Creating keywords that combine your company with your physical location (e.g. “plumbers” and “Bexleyheath”)
- Optimising your company’s website for mobile
Local markets are often crucial to many small businesses and should, therefore, be a high priority when it comes to the marketing of your services and products. Not only does proximity offer the ability to enhance sales, but it can also play a pivotal role in creating a level of familiarity, both of which can prove to be hugely beneficial for any business.
Studies indicate that natural listings and Google Maps represent in excess of 80% of the clicks made by web users when they are looking for a local product or service. At Footprint Digital our services are tailored to get you to the top of these whilst continuing to maximise the traffic streams to your website.
Local SEO services we offer
By placing an emphasis on the most beneficial areas of SEO, our local SEO marketing techniques can often take less time to produce effective results, therefore quickly helping to increase the levels of traffic to your website.
Footprint Web Design’s expertise in all aspects of SEO offers the chance to receive a swift and effective ROI.
- Top of Google’s Listings with Footprint Digital Local SEO –Footprint Digital and our team of SEO experts possess all of the skills needed to get your business to the top of Google’s natural listings and to appear on Google Maps & Places. These are vital if you want people locally to easily find your small business.
- Achieving Fast Results –Google’s PPC (Pay Per Click) platform, Adwords, offers the most effective method of quickly attracting business on the internet. We will get your PPC Marketing up and running for you and have customers finding your business and services in the shortest possible period of time.
- Social Media Interactions With Customers –Social Media for business is the fastest-growing method of opening lines of communication between a small business and its customers. By allowing you to offer updates, receive feedback and get in on what your customers want – all at a very low cost – social media platforms are quickly becoming one of the primary advertising methods for businesses throughout the UK.
Never Overlook Social Media
A lack of time and resources is often the thing that small businesses suffer from the most. Because of this, managing Social Media accounts is sometimes considered a bit of a waste of time. Even worse, small companies will set up their accounts, and then ignore them, leaving a trail of empty, outdated profiles.
In fact, posting on a variety of social media accounts will afford your business a wealth of opportunity for ranking. Not only are social media channels great opportunities for businesses to put out quality content, but links from social media channels are growing increasingly more important to search engine websites.
Unsure which social media channel is right for you? See where your competitors are online, and more importantly, where your customers are. Start with just one profile on the channel that is most applicable to your company, such as LinkedIn or Facebook. Refresh the content often, build quality links, and as you get more comfortable, add on channels as needed.
Posting New Content
It can be difficult for small businesses to find the time to update the content on their website. However, consistent, fresh content positively increases organic search rankings as well as user experience, which is increasingly important to search engines’ ranking factors. Two of the easiest ways you can consistently publish new, quality content are:
- Create a blog for your business Many companies will start one, but as deadlines and other work crop up, the posting and maintenance will fizzle out. Commit to posting content relevant to your industry or company twice a week. Involve co-workers and interns, and if the budget allows for it, freelance writers to help.
- Create a news feed on your company website, and update it frequently with events or news, anything that is relevant to your business and industry, and that organically uses your keywords to help boost search rankings.
SEO – An Ongoing Commitment
A successful SEO Worthing strategy is a commitment – your work is not finished just because you’ve researched keywords and optimised your website. Those tactics are the best first step to launch a small business’s SEO campaign, but from there, it is a recurrent process to generate content and build links to your content and site. While it might seem daunting, keeping up with your SEO commitment means your company will have increased visibility, more website traffic – and more customers.
For more information about our SEO services, please click here.
Area of Coverage
Our SEO services are available to clients based throughout all areas of the South East, including but not limited Banstead, Biggin Hill, Bletchingley, Bromley, Caterham, Chessington, Chislehurst, Crawley, Crowhurst, Dorking, Dormansland, Downe, East Grinstead, East Sussex, Edenbridge, Epsom, Felbridge, Godalming, Godstone, Guildford, Hammerwood, Horley, Horsham, Ide Hill, Kent, Knockholt, Leatherhead, Limpsfield, Limpsfield Chart, Lingfield, Merstham, New Addington, Newchapel, Nutfield, Orpington, Oxshott, Purley, Redhill, Richmond, Royal Tunbridge Wells, Sevenoaks, Sidcup, Sundridge, Surrey, Sutton, Swanley, Tadworth, Tandridge, Tatsfield, Tonbridge, Warlingham, Westerham & West Sussex.
All About Worthing
Worthing is a seaside town in West Sussex, England, at the foot of the South Downs, 10 miles (16 km) west of Brighton, and 18 miles (29 km) east of Chichester. With a population of about 110,000 and an area of 12.5 square miles (32.4 km2), the borough is the second largest component of the Brighton and Hove built-up area, the 15th most populous urban area in the United Kingdom. Since 2010, northern parts of the borough, including the Worthing Downland Estate, have formed part of the South Downs National Park. In 2019, the Art Deco Worthing Pier was named the best in Britain.
Further Information
If you’d like to speak to us regarding how we can help you to use our range of Google optimisation Southwater services to grow your company, give us a call on 01883 372488 or contact us via our Facebook page and we’ll be happy to talk you through your options.
