When you are planning to make your website search engine friendly, you should keep in mind some factors to do so. These tips will help you create a site that will be attractive to both search engines and users. It is also important to use the right kind of keywords to make your website more searchable. You should not just go for the first keyword phrase that you come across.
HTML text helps search engines crawl through the website structure
A well-planned site structure is key to making your site more search engine friendly. It helps crawlers and users alike find what they are looking for. Plus, it will increase your conversion rates. In addition, it will improve your ranking in search results pages.
Using a site structure to its fullest capacity is a smart way to make your website stand out from the rest. For example, having a hierarchical structure, like a pyramid or a top-down approach, will help you rank better on search engines and will also help visitors get the information they want more easily.
There are many different types of structures. The first type, the top-down pyramid, requires some planning and design before you can go live. However, this type of structure is ideal for large amounts of data.
Meta titles and descriptions
Having a well-written meta title and description will go a long way towards making your website search engine friendly. These will give you a brief, but compelling, summary of the content on your page. If these descriptions are good, your visitors will be more likely to click through to your site.
The meta description is a little bit like the blurb on the back of a book. It gives you a brief description of the contents of the page and can include hints about what to expect.
Google recently changed the way it handles these. They no longer use the meta title as a direct ranking factor, but it still plays a role.
In order to get the best results, you should consider several things. First, your meta title should be unique to each page. Secondly, the words in your meta description should relate to the content of that particular page. Thirdly, you should include keywords.
XML Sitemaps
If you are a webmaster, you know that one of the most important things you can do to improve your search engine ranking is to optimize your XML sitemap. An XML sitemap provides an easy way for crawlers to find all of your pages and ensure that all of your content is indexed by search engines.
Sitemaps are also a great way to inform search engines of how you organize your site’s content. Search engines can then follow your preferred paths through your website.
A sitemap is useful for SEO because it can help search engines locate pages faster. You can create a sitemap manually or use a free sitemap builder.
In addition, a sitemap can give you a better idea of how your website is structured and how it is linked. This can also allow you to produce more targeted content.
Interlinking your related CMS webpages and blog posts
If you’re building a website, it makes sense to have a comprehensive interlinking strategy that is search engine friendly. It’s not only useful to users, it also opens up new avenues for less accessible web pages to get their fair share of your traffic. In fact, search engines will likely reward you with better ranking and traffic if you take this approach.
A smart interlinking strategy for a website can be found in a CMS system that lets you do the heavy lifting. One way to do this is to have a site hierarchy that links parent and child pages. Likewise, be sure to have a well-designed drop-down menu or navigation bar. This is especially important if you have more than a handful of web pages.
Further Information
If you’d like to speak to us regarding our ability to design a quality website or perhaps how to maximise the potential of your existing website, please give us a call at 01883 372488 or contact us via Facebook and we’ll be happy to talk to you through your options.
