It’s no secret that blogging can be a great way to boost your SEO. The key to success with blogging is in knowing what to blog about and when. If you don’t know what to write about, you could end up getting buried on the internet, and that’s not something you want to happen.
Content length
Content length is an important SEO factor when blogging. It affects your ranking and also drives visitors to your site. But the best length for content depends on many factors.
First, think about the purpose of your page. If you are trying to promote a product, the longer your description is, the more likely you are to get a sale. Your description should include all the information the reader needs to make a purchase.
The other important factor to consider is your target audience. Longer content might perform better, but shorter articles might attract more social shares. You should also remember that you don’t need to have a lengthy blog post to earn a good ranking.
The ideal length for a post depends on your keyword and industry. However, most companies that publish blogs have posts between 300 and 750 words. This is not a perfect word count for SEO, but it is good enough.
Linkbait posts
Link bait is a way of generating links, a tactic that has many advantages. It can boost your search rankings, enhance brand visibility and even increase sales. Whether you’re a professional marketer or just a business owner, you can use it to your advantage.
Link bait can be used to attract links from reputable sources. Links from authoritative domains indicate that you’re a legitimate resource. They also help increase your domain’s authority, which will boost your organic search visibility. So, what is the best way to generate link bait?
The best link bait is original, interesting and relevant to your target audience. Some of the most successful types of content are controversial, informative and visually appealing. These can be augmented with a call to action. You can also integrate social media sharing icons and embed code to boost its visibility.
The most important part of link bait is to make sure that the content is worth your reader’s time. For example, you can make a checklist, a tool or a cheat sheet.
Long-tail keywords
If you’re planning to increase your blog’s traffic, you should consider long-tail keywords. These are less competitive and easier to rank for. They also help attract the right visitors to your website.
Long tail keywords can be used throughout your site, including the copy, headlines, and anchor text. You should aim to use two or three variations of each. However, it’s important to make sure you don’t cannibalize your rankings.
The best way to optimize for long-tail keywords is to group them into clusters with similar search intent. This allows you to improve your content and attract more relevant visitors to your site.
Grouping keywords is not a complicated process, and it doesn’t take that much time. Many SEO tools automatically do this for you, but you can also do it manually.
Using Google’s autosuggest is one way to identify long-tail keywords. Some of their suggestions are competitive, but many of them are also popular.
Image optimisation
Image optimization plays a huge role in the success of your website. It increases user experience, improves site performance and brings new rankings. Aside from the obvious SEO advantages, image optimization can also enhance your brand and attract more visitors.
Images can break up large blocks of text and add visual interest to pages. They can also carry a message that is not clear from reading. However, you do not want to overuse images. Instead, choose the most relevant, high-quality images for your site.
The first step in optimizing your images is to ensure that they are small and use proper file types. These two factors will not only help you rank better, they will also improve your site’s speed and accessibility. If you do not optimize your images, they can take up too much space on your page and make it difficult for users to navigate.
Other important steps in image optimization include caching and compressing. Caching keeps your images in your browser’s cache so that they can load quickly. Compressing your images will reduce their size and improve your page’s loading time.
Further Information
If you’d like to speak to us regarding our ability to design a quality website or perhaps how to maximise the potential of your existing website, please give us a call at 01883 372488 or contact us via Facebook and we’ll be happy to talk to you through your options.
