According to a recently written Global Web Index report, Google Plus has now overtaken Twitter to become number 2 on the most used social media platform league table. The report didn’t stop there though, it concluded that not only is Google Plus now the second most used social platform  in the world, Google’s social networking channel has now also passed Twitter in terms of social share.

These findings point strongly towards the fact that if you’re not already on board with Google+, the time to join is right now!

Why Should I Join Up?

As anyone who has ever dabbled in SEO knows, Google are rather secretive regarding what you actually HAVE to do to boost your Google rankings but without wishing to Should My Business Be on Google Plus?take too great a leap of faith, the fact that Google Plus is owned and run by Google cannot do your SEO web marketing campaign any harm. Everything points towards increasing the odds of getting highly targeted visitors from Google’s organic search results if you have a Google Plus account.

Very similar to Facebook’s “like”, Google has “+1” votes. The greater the number of ‘1’s’ your posts and web pages get the better. Those social signal votes, provide a direct line to Google to let them know what is being shared and read.

With added benefits of increasing the authority and influence of your company, the chances of increasing your brand awareness whilst boosting your search rankings are significant.

Content is Always King

Whilst it is well known that you can never have enough high quality and relevant content for your website, increasing the circles in which it can be seen is absolutely crucial. No matter which services you are offering or how good your writing skills, if it is just the same small number of people who know about you, your business is highly unlikely to grow. Not only is Google Plus another platform to connect with your customers it also offers a great medium to provide interactive content. Pictures and videos both take great prominence on Google Plus pages and this allows your creative side to come to the fore.

Find People & Share Content

Finding relevant people to add to your Google Plus circle is a fairly simple process with Google’s search feature. Just as with using Twitter, the chances are that if you add them to your Google Plus circle, they will follow your account back. Doing so can increase your odds of exposure when you start sharing your content with the world!

Share your content along with others’ content that you find of value and as each article is shared, you will be creating another link back to your website. The further the links go, the more powerful they become and of course, with it being Google, by sharing on their very own social network, your content will be indexed almost immediately.

Further Information

If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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