If you have spent much time online previously, it is likely that you are aware of how much easier hooking up to an RSS feed of a particular website makes it to keep up with the addition of new content to that website.
What Actually is RSS
Dating all the way back to the late ‘90s, RSS stands for Really Simple Syndication and was initially created as a method of allowing website content to be syndicated for use on other sites.
The growth in popularity of RSS now means that it is possibly the foremost method of publishing frequently updating content, along with news headlines, forum posts, video content, blog comments and calendar events.
What is the Main Benefit of Using RSS Feeds
The primary benefit of subscribing to an RSS is that rather than having to search each individual website to see if any new content has been added, the content will be sent straight to your RSS reader. The most common method for viewing RSS feeds is through an application known as a ‘feed reader’ or ‘aggregator’, such as Feed Reader or QuiteRSS.
Please Note – Subscribing to RSS Feeds couldn’t be easier. Typically either through your chosen reader or on the website itself, you simply need to click the subscribe button and you will then receive notification each time new content is published.
Benefits of Promoting Your Business’ RSS feed
RSS feeds can offer a number of important benefits for any business users. By creating an RSS feed for your content and taking steps to encourage any visitors to subscribe, you have the opportunity to ensure that anyone who visits your website will become a regular reader of your new content.
The syndication of your RSS feed also allows your content to be promoted on other blogs and websites and even on news outlets. There are a great number of communities, websites and RSS directories which allow you to submit the URL of your RSS feed to ensure that your headlines are sent out to a much wider audience. This type of ‘feed promotion’ offers the double benefit of helping to lead to an increased number of new targeted visitors whilst helping to build quality back-links to your website, offering the possibility of improved search engine rankings.
If you would like to know more about how RSS may be able to benefit your business, please check out the following video and give us a call on Tel. No. 01883 372488 and we will be happy to run through your options.
If you’d like to speak to use regarding our ability to design you a quality website or perhaps how to maximise the potential of your existing website, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
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