Whether you are looking to communicate with customers or other businesses, Social Media channels offer one of the most effective methods of getting in touch.
However, despite the easy to use and free nature of modern day Social Media, it can be all too easy to get a little lost, especially initially.
To help you navigate your way through the Social Media jungle, we have drawn up our top 5 tips for success.
Tip No. 1 – Don’t Rush In
The vast majority of Social Media updates take place in public. Therefore there is absolutely nothing stop you taking a look at what your competitors are doing to see if you can take any inspiration.
Take a look around to find the following information about your competitors Social Media habits:
- Which channels are they using (i.e. Twitter, Facebook, LinkedIn, Instagram, Pinterest)
- Do they engage with customers &/or other business?
- How frequent do they send out updates
Top Tip – Patience is a virtue! You may be raring to go but a little bit of homework can go a long way.
Tip No. 2 – Understand The Strengths of Your Networks
With so many Social Media channels available, all with their own individual strengths, it’s important to see which ones may prove to be beneficial for you.
Below is a little cheat sheet for some of the strengths of the common Social Media channels.
This is ideal for:
- Engaging with customers
- Driving traffic to your website
Please note: The paid social advertising options can be perfect if you have a particular demographic that you would like to target.
This is ideal for:
- Providing to the point updates
- Communicating with customers
- Using hashtags to tap into relevant streams
This is ideal for:
- Showing the visual side of your business
- Reaching a wide audience
- Targeting a younger generation
Tip No. 3 – Plan Ahead
Once you have done your background work, creating a pool of information that you can utilise is essential.
The preparation of images, videos and text snippets can help to provide a structure for your first few weeks of Social Media activity.
Tip No. 4 – Don’t Be Shy
Now that you’re ready to go, go for it! Sitting back and waiting for things to happen is very unlikely to work!
Get your message out there. Contact potential customers to see if you can help them. What’s the worst that can happen??
Tip No. 5 – Take a Step Back
After your initial foray into the Social Media world, taking a step back to see what has worked well and what hasn’t is the next critical step.
This can help you to identify any areas which have worked well for you and which may need a little re-think.
Don’t forget, nothing is ever set in stone so if things haven’t taken off at the speed you were hoping, don’t worry. A slight change of direction and then go again!
Contact Us
If you would like to put your website in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.
