Changes to Facebook’s algorithm now mean that not everyone who follows your page is likely to see all of your updates. This makes it even more unlikely that people who do not follow your page will!
A viable option to break through the glass ceiling does exist though in the form of Facebook’s boosted post facility. Whilst this is, unfortunately, a paid option, as opposed to Google Adwords which still requires people to search for relevant terms before your Ads can appear, boosted posts are pushed onto the timeline of people who fall into your target demographics and therefore offers a pro-active and effective way to target new customers.
A few facts about Facebook Ads.
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Ads can appear in Feed on desktop, Feed on mobile, and in the right column of Facebook on desktop.
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Ad content is sometimes paired with news about social actions that your friends have taken, such as liking a Page.
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Your friends might see news about the social actions that you have taken in Facebook ads. This news will only be shown to your confirmed friends and will adhere to applicable privacy settings that you’ve set for your account. If a photo is used, it’s your profile photo and not a photo from your photo albums.
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Facebook doesn’t sell your info to advertisers.
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Facebook actively enforces policies that help protect your experience with third-party apps and ad networks.
Whether you want to target gender, interests, locations, a combination of the three or something completely different, boosted posts will ensure that your chosen post will be seen by a significant number of people who are unlikely to have seen it otherwise.
The ad formats you can use depend on your advertising objective.
Your objective can also affect the placements (Facebook, Messenger, Instagram and Audience Network) where your ads can appear.
- Image – We recommend using images of your product or brand.
- Video – Adding movement to your ads can make them more eye-catching in the Feed.
- Carousel – Carousel ads showcase up to ten images or videos in a single ad, each with its own link.
- Instant Experience – Instant Experience is a full-screen experience that opens after someone taps your ad on a mobile device. Create an Instant Experience to visually highlight your brand, products or services.
- Collection – The collection format features multiple products and opens as an Instant Experience when someone interacts with it. Your customers can discover, browse and purchase products from their phones in a visual and immersive way.
What Are The Benefits Of A Boosted Post?
- Make up for a reduced organic reach. Facebook is on record acknowledging that the organic reach for posts from businesses is declined. Facebook boosted posts offer the chance to overcome that shift.
- Reach a wider, targeted audience. With Facebook boosts, you can target whichever demographic you choose and the visibility of your posts will no longer be limited to those already subscribing to your page.
- Easy to use. The simplified process of boosting posts ensures that you can quickly have posts boosted and live within moments
- Access to analytics. Facebook Insights will allow you to access a detailed summary of the performance of your boosted posts.
Let Us Know What You Think
Would you like to explore the boosted post options? Let us know and we’ll be happy to help. Give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
