Though social media offers immense potential, many businesses still are uncertain how best to utilise its full potential. Here are a few trends worth keeping an eye on before beginning any form of social media marketing strategy of your own.
Customers are now able to connect with business owners more quickly on social media, which makes reaching out to address customer grievances more efficient than ever before.
Content Marketing
Social media has become a vital component of consumer decision-making processes, whether that means an influencer recommending beauty products on YouTube, a potential customer researching car models on Yelp or disgruntled airline passengers venting their anger on Twitter – social media is now an integral component of consumer life and marketers have realized this shift by increasing their focus on social media channels (rather than traditional channels like word of mouth advertising, TV commercials or print ads) in order to reach consumers more directly.
Soon, businesses can expect customer care on social media to become even more effective and seamless. Recently released platforms allow companies to connect with customers via instant messaging apps or business features of existing popular platforms (e.g., Facebook Messenger, WhatsApp and Apple’s Business Chat).
With Instagram and Snapchat being among the leading visual content platforms and platforms for telling stories through video, producing high-quality content that stands out is becoming ever more critical. Doing this effectively will require shifting away from one-size-fits-all marketing messages towards tailored material that answers specific customer inquiries or provide solutions for frequently asked questions (FAQs). Furthermore, Augmented and Virtual Reality (AR/VR) technology is expected to experience rapid expansion as companies look for ways to engage their customers more immersively.
Social Media Monitoring
Social media monitoring refers to the ability of brands to monitor user-generated content and customer sentiment across all channels and platforms, using this analysis for reporting, trend spotting, customer satisfaction levels assessment and more. Social media monitoring offers more comprehensive views into consumer behaviour than traditional forms of market research.
As social media continues to evolve, businesses must consider how these changes will impact them. Social media monitoring is an invaluable way for companies to assess customer experiences and detect any potential problems that may arise.
Social media monitoring can also serve as an integral part of brand awareness and crisis management strategies. Monitoring tools allow brands to quickly respond to negative reviews, complaints, or feedback before it spreads virally – thus mitigating damage control costs before an issue spirals out of control.
As the social media landscape is always shifting, monitoring tools must be frequently updated in order to stay relevant and ensure accurate data collection. By doing this, updates ensure the collected data remains current.
Social media has quickly evolved beyond being just another place for sharing news and pictures; it has become an indispensable component of modern business life. People use it to search for products and services, evaluate potential employers, connect with friends and family and make purchases – therefore making social media an integral part of running any successful enterprise. Businesses of all sizes should make full use of it!
Social Media Marketing
With social media becoming such an integral part of consumers’ daily lives, businesses have the chance to reach a wide variety of prospective customers through it. According to MarketingLand research, 77% of people who had positive interactions with a brand via social media are more likely to purchase from that business in future.
Social media provides businesses with a range of tools that enable real-time interactions between them and customers, including chatbots, videos and visual content. Marketers can also collect customer insights that can be used to improve marketing campaigns and customer support services.
Personalized messaging and targeted marketing will become key features of social media in the near future. Many major platforms have already introduced tailored ad formats for mobile devices; moreover, more brands are starting to leverage iBeacon/geosocial services to place ads at highly relevant locations.
Social media marketing is an effective tool for small and medium-sized businesses (SMBs) looking to build awareness and generate leads online. But before diving in head first, businesses must ensure they have an organized plan in place before engaging on social media; otherwise, they risk alienating their audience and ultimately their brand equity. Furthermore, it’s key that efforts align with other marketing initiatives, like content production or search engine optimization (SEO), so the business gets the maximum return on its social investments.
Social Media Optimisation
Social media marketing should be an integral component of every company’s online strategy. It draws customers to your business website and forms relationships with prospective clients; while also helping your search engine rankings. But keep in mind that social media is a highly dynamic environment with trends coming and going quickly – to stay competitive you must keep up-to-date on current trends to stay ahead.
Social platforms have evolved into much more than simple socialising and networking tools; they now serve as hubs of the customer experience for consumers as they utilize them to learn about products and services, make purchases and recommend brands to friends. Furthermore, businesses utilize them for customer care purposes.
Recent studies show that 78% of consumers are more likely to buy from brands they had a positive interaction with via social media, representing a substantial change in consumer behaviour. Researchers also discovered that positive experiences on social media can have far greater impacts than initially believed.
Social Media Optimisation (SMO) is the practice of increasing a business’s presence on social media channels through content marketing and paid advertisements. SMO can be an intricate process requiring professional marketers; an effective SMO plan can increase brand recognition, drive website traffic and bolster sales; for optimal results businesses should focus on producing engaging and high-quality posts that resonate with their target market.
Further Information
If you’d like to speak to us regarding our ability to design a quality website or perhaps how to maximise the potential of your existing website, please give us a call at 01883 372488 or contact us via Facebook and we’ll be happy to talk to you through your options.
