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8 Tips To Write The Perfect Blog

Blogs, or ‘Web Logs’, are online journals that are updated frequently, sometimes even daily. An update, (also called an entry or a post) can be anything from just a few lines to pages and pages of text. The most effective blogs, however, typically contain between 400 & 600 words.

Engaging With Your Customers

Blogs are one of these best ways to engage your client base, advertise offers/opportunities and improve the visibility of your business online (SEO), and they are only going to become more important throughout 2019.

Your blog can be used for anything as well, not just information relating to your own business, but anything which you think your clients and customers would be interested – information that will keep them clicking onto your page.

Blogging

Follow These Tips

Even the most seemingly random of topics, with the right voice, can be made over to appear interesting and relevant.

Follow these top tips when starting your blog:

  1. Decide upon and develop a writing style that is appropriate to your business. What would work best for your intended audience? Informal and chatty, or Formal and serious?
  2. Post regularly, even if they’re not all essays! At the very least once a week.
  3. Enable your readers to comment on your blog. This level of interaction is vital to the business-client relationship.
  4. Before you start blogging, spend some time visiting other blogs. You can learn a lot about the do’s and don’ts of blogging by reading others. Your suppliers’, rivals’, clients’ and other successful blogs are all mine of information.
  5. Make a note of everything you think could be turned into a blog. Keep a list of links to interesting news articles or developments, if an idea pops into your head when you’re not at your desk? Make a note of it on your phone!
  6. Use links and images. No one wants to look at a page full of dry text; appropriate and entertaining images break up the flow of the blog. They also provide invaluable keyword search opportunities, if properly labelled and tagged. Links in your blog to relevant pages on your site will keep people on your website! Links to other sites, or supporting articles add credence to your blog that is also crucial to your SEO.
  7. Use tags. Like keywords, tags can be used in blogs to highlight particular text to a search engine – all helping to attract other viewers to your blog and, ultimately, your website.
  8. Link your blog to all your social media channels. This will let all your followers know when new content has gone up – keeping them in the loop and encouraging them to visit your site.

If you keep all these points in mind, you’ll have no problem producing a relevant, interesting and successful blog.

Further Information

If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | March 12th, 2019|Blogging|Comments Off on 8 Tips To Write The Perfect Blog

Are You A Start-Up Business?

We understand that budgets can be very tight for any new business. However, this should be no barrier when it comes to the creation of a top quality website. We take great pride in our ability to help new businesses grow and put the same effort into smaller projects as we do with the larger ones.

We’ve designed and developed many websites for start-up businesses and ranging from personal trainers to local plumbers, we believe that our services can help to play a pivotal role in getting your business off the ground.

What do we offer you…

Support & Updates

We’re web designers – not magicians! Once we have built your website, we will not do a disappearing act leaving you to fend for yourself!

Once the project has been completed, we will never be more than a phone call or e-mail away from regarding any technical questions you may have.

Responsive Designs

The browsing habits of potential customers is a constantly changing landscape and we can help you to stay a step ahead of your competition by adapting the user experience depending on which device they are using.

We will design and develop your website to ensure that it fits on almost any device. Fonts will be increased, clickable phone numbers will be included (allowing instant calls) and a whole host of other features included to ensure that your visitor gets the best possible experience.

Whether viewing through a mobile, tablet or desktop, you can be sure that your visitor will get the optimum experience.

Everything is Possible!

If you have an idea that you believe may not even be possible, don’t be too quick to dismiss the idea.

We love a challenge and apply our proven techniques to help bring almost any idea to life.

Content Management

Having a website that is rarely updated is unlikely to bring visitors flocking to your door. However, the ability to update your website with new content should be relatively easy task and not one that you should have to keep paying someone else to do for you.

Adding a Content Management System (CMS), such as WordPress, to your site will allow you regular full control to update your website, without asking us to add content for you.

Further Information

If you’d like to speak to us regarding any of our services, including our web design services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | January 25th, 2019|Web Design|Comments Off on Are You A Start-Up Business?
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