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The Basics of Google My Business

If increasing the visibility of your business in the local area is crucial to ongoing success, creating a Google My Business listing is absolutely essential.

Google My Business (GMB) – is a rarity in today’s world because it is a FREE tool to use. Absolutely perfect for any business owner looking to manage their online profile and showcase their products and services, GMB offers a very effective method of increasing your local exposure.

If you have any questions about the importance of Google Maps listings for small businesses and how they can be used to help you, please don’t hesitate to get in touch with us on Tel. No. 01883 372488.

Features like ‘Google’s Local Search’ results (highlighted in the screenshot below) have been created to help provide a list of nearby business offering the products/services relating to your search. This in turn helps to highlight further information relating to each specific business in the listing including addresses, business hours, categories, contact details, reviews, images + more.

Once a new listing has been created and verified (a process of confirming that your business details are correct), a Google Maps location will be generated which filters seamlessly into the traditional Google Search results for easy access and increased searchability.

Introducing The Basics of Google My Business

A few tips include:

  1. Choosing The Correct Categories: Google provides an extensive list of categories from which you can choose. Simply choose the most relevant option from the available choices as your primary category and then choose as many as you can that relate to your products/services.
  2. Use GMB As A Social Media Channel: You can make your listing more attractive by adding posts, videos, images etc which can be posted through the GMB dashboard. Turning GMB into a Social Media channel, the most recent posts will be added to the bottom of your GMB listing during search results and images may also appear in Google Image search results.
  3. Encourage As Many Reviews As Possible: It is not possible to overemphasise the importance of reviews. Simply ask your customers to review and rate on your listing. Online reviews play a crucial role in helping to separate competing businesses and the chances are, the more positive reviews on your account, the higher your listing may rank and the greater confidence new customers will have that your services are reputable.

Further Information

If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | February 18th, 2019|Google Maps|Comments Off on The Basics of Google My Business

Saying Goodbye to Google Plus

With the news of another data leak, the borrowed time that beleaguered platform Google+ faced has been reduced even further and will now close for consumers in April, rather than 4 months later in August as originally planned.

The New Vulnerability

According to Google, the new vulnerability impacted 52.5 million users, who could have had profile information like their name, email address, occupation, and age exposed to developers, even if their account was set to private. Apps could also access profile data that had been shared with a specific user but was not shared publicly.

“We’ve recently determined that some users were impacted by a software update introduced in November that contained a bug affecting a Google+ API. We discovered this bug as part of our standard and ongoing testing procedures and fixed it within a week of it being introduced. No third party compromised our systems, and we have no evidence that the app developers that inadvertently had this access for six days were aware of it or misused it in any way.

With the discovery of this new bug, we have decided to expedite the shut-down of all Google+ APIs; this will occur within the next 90 days. In addition, we have also decided to accelerate the sunsetting of consumer Google+ from August 2019 to April 2019. While we recognize there are implications for developers, we want to ensure the protection of our users.”

Next Steps for Consumer Google+

All Google+ APIs will be wound down over the coming days as Google decided to give users ample opportunity to transition off of consumer Google+. Over the next few months, they will issue regular statements with additional information, including ways that data can be safely and securely downloaded to be migrated to other platforms.

A Note for Enterprise Customers

G Suite administrators are always in control of their users’ apps. This ensures that G Suite users can give access only to apps that have been vetted and are trusted by their organization. In addition, we want to reiterate that we will continue to invest in Google+ for enterprise. More details were announced in October.”

What Comes Next?

With the recent updates to the GMB (Google My Business) dashboard, the ability to make posts, share images and provide general information has already ensured that many of the options which were available with G+ are now available elsewhere.

To see how GMB can be used to benefit businesses, especially those with a focus on local custom, please click here.

Further Information

If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

Currently Browsing: Saying Goodbye to Google Plus

 

By | February 11th, 2019|Google, Google Maps|Comments Off on Saying Goodbye to Google Plus

What’s New About Google My Business?

Google My Business offers the chance to take charge of what people see when they do a local search for your business. Google My Business gives you the tools to update your listing and engage with your customers from your phone, tablet and computer. All for free.

Help your listing appear when people are searching for your business or businesses like yours on Google Search and Maps. Google My Business makes it easy to create and update your listing — so you can be found, and bring customers in.

Google My Business complements your existing website by giving your business a public identity and presence with a listing on Google. The information that you provide about your business can appear on Google Search, Maps and Google+.

SEO Tadworth

Take charge of what people see when they do a local search for your business

Need to adjust your hours for the holidays? Or add a new phone number? Make changes in a few easy steps with Google My Business, and your listing will update across Search and Maps.

Turn snapshots into sales

Draw in new customers with photos of your products or favourite menu items – pictures show what’s unique about your business, and you can add as many as you like.

Encourage loyalty by starting a conversation

Reviews are now a two-way conversation between you and your customers – be the first to know when you get a new review so that you can respond right away.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing SEO Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | November 26th, 2018|Google|Comments Off on What’s New About Google My Business?

Never Underestimate The Power of Google Maps

With Google trying to provide search results based upon the location of the person making the search, Google Maps listing have never been more important.

Does your business have a Google Maps listing yet? Even if not, did you know that Google may have created one for you already and it could be waiting to be claimed?

Google Maps (aka Google Local) is a free service offered by Google with the goal of allowing businesses to engage with customers based within their local area. It also provides the perfect platform for local residents to discover businesses located in the near vicinity.

For example, should you search for ‘Driving lessons Surrey’, you are very likely to be directed to the screen highlighted in the screen shot below. As you can see, the Google Maps/Local listings take a very prominent position in the listings and follow a set format with the reviews being clearly visible. Should you choose to click on one of these driving schools, you would then be able to access additional information about that particular driving school.

Google search results

Please Note – Surrey Driving Force is a Footprint Web Design client.

What Are The Benefits of Obtaining a Google Maps Listing?

The benefits of having your business listed on Google Local include:

  • Google Maps listings typically appear at the top of the search results pages. Therefore they are very likely to be the first thing that people see.
  • Accessing Google Maps listings on a mobile phone or smart device will offer customers an easy way to either call your business or get directions to your location.
  • The easy access to the impartial ratings left by current and previous customers can go a long way towards giving new customers confidence in your products and services.
  • Potential customers visiting your listing are very likely to be local to your business, therefore giving you a definite advantage over businesses based further afield.

How Can We Help?

Setting up or claiming an existing listing is just the start of the process. We will make sure that you squeeze every last drop of potential from your listing.

We will do this by completing the following steps:

  • Making sure that all of the information listed on your account is accurate, relevant and verified.
  • Add images to your listing
  • Make sure there are no duplicate listings which could prove harmful in the future.
  • Submit a number of citations which will help to confirm your listing’s details in Google’s eyes.
  • We would actively seek to encourage customer reviews. For example if you have an e-mail database for current and past customers, we will contact them on your behalf with links to your listing and a guide for the best and quickest way to leave a review.
  • Keep your listing up to date.

The above information is designed to offer a guide towards maximising the exposure and potential of your Google Maps listing. There are also additional factors which must be taken into consideration. If you would like Footprint Web Design to help optimise your Google Maps listing, simply give us a call today on Tel. No. +44(0)1883 372488.

For more information regarding Google Maps/Local listings, please visit https://www.google.com/business/

Contact Us Today

If you would like to speak to our dedicated team regarding the creation of a dedicated Google Maps listing for your building, please contact us today on Tel. No 01883 372488.

Currently Browsing: Never Underestimate The Power of Google Maps
By | October 25th, 2018|Google Maps|Comments Off on Never Underestimate The Power of Google Maps
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