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Can Search Engines Find You Without SEO?

A significant proportion of web traffic finds its way onto their destination website via the 2 well known commercial search engines – Google and Bing and to a lesser extent, Yahoo!

Although there are other methods of attracting visitors (such as utilising social media platforms), search engines continue to be the primary method of navigation for most web users.

Guiding Customers To Your Website

Search engines have been designed to help guide people (your potential customers) to the most appropriate websites based on the terms that are being searched for. If your site cannot be located by search engines or your content cannot be put into their databases, there is every chance that you will miss out on a tremendous amount of business.

Experience indicates that search engine traffic has the ability to offer significant benefits to businesses with an online presence. Ensuring that the right (targeted) visitors find your website can increase publicity and generate revenue and exposure like no other channel of marketing.

An image of a computer

Can Search Engines Find Me Without SEO?

Whilst search engines are incredibly intuitive, they still need a (not so little) nudge in the right direction. All of the major engines constantly work towards improving their technology to ensure that they generate the best and most accurate results for each search. However, there is a limit to how search engines can operate and this is where SEO steps in to help guide the search engines to your website.

It is important to note though that the correct practices must be implemented because whilst the right SEO can net you countless visitors, the wrong moves work against your website ensuring that your site becomes buried deep in the search results where visibility is minimal.

How To Choose The Right Terms?

Search terms, keywords or key terms are essentially the words that users type into search engines and carry a huge amount of value. Investing in effective search engine optimisation, whether through time or finances, is proven to offer an exceptional rate of return when compared to other types of marketing and promotion.

Should I Try To Do SEO For Myself?

The internet is becoming increasingly competitive, and those companies who actively embrace SEO will have a distinct advantage in regards to visitors and therefore potential customers.

Depending on the amount of spare time you may have, your willingness to learn, and how complex your website is, you may decide you need an expert to handle things for you and we would always strongly advise leaving this side of your online business to the experts.

Further Information

If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | March 5th, 2019|SEO, SEO Results|Comments Off on Can Search Engines Find You Without SEO?

Taking a Closer Look at Your Business

Google Street View technology provides the opportunity to give visitors to your Google Maps listing and your website the chance to take a ‘virtual tour’ through your premises before even setting foot anywhere near you.

When searching for businesses, consumers use mapping products 44% of the time.*

On average, 41% of these place searches result in an on-site visit.*

Choosing the right restaurant, bar or hotel can often be tricky, particularly if you haven’t been there before. With the updates to Google Street View, you now have the option to help build a level of trust by letting potential customers experience your location before they arrive.

By offering an experience which is immersive and fresh, a virtual experience can help to play a key role in drawing inspire greater confidence among prospective customer and visitors.

The Importance of Building Trust

Google quotes a survey** on their own website which highlights the positive impact that can be achieved by incorporating more images and offering a more immersive experience on your listing.

The parameters of the study are as follows:

  • An online survey was conducted with consumers who had searched online for a restaurant or hotel within the previous 30 days (using any device).
  • A total sample of 1201 respondents was collected between July 21st and August 2nd, 2015.
  • Different versions of a local business listing (one for a hotel, the other for a restaurant) were created to include basic info, photos and/or a virtual tour (the same media were used to create each version).
  • Respondents were asked to view one of the different versions for each business (in a randomised order). Each respondent viewed:
    • 1 hotel listing + 1 restaurant listing; and
    • 1 listing with a virtual tour + 1 listing without a virtual tour.

    Note: Presentation of alternate listings were randomized evenly and consistently throughout the field.

  • After viewing each listing, respondents were instructed to rate their interest in booking a reservation.
  • Ratings for alternate listings (with a tour versus without) were aggregated to understand the impact of virtual tours on interest in the featured business.

With 44% of consumers using map related products all of the time, this is an area which must be tapped into if you would like to take a step ahead of your competition.

Further Information

If you’d like to speak to us regarding any of our services, including our the creation of 360-degree images for your website and Google Maps listing, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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*Ipsos study [pdf in English]

**Download overview [pdf]

By | February 25th, 2019|Google Maps|Comments Off on Taking a Closer Look at Your Business

3 Reasons Why Your Business Must Use a Digital Agency

We understand that outsourcing work which you believe can be completed in-house may not seem like a good use of valuable resources. However, the question must be asked, if you decide to keep things in-house, can you dedicate the necessary time to be successful?

Let’s be honest, digital marketing isn’t easy. In order to succeed, it takes time and effort, something that few businesses can afford on top of their core work.

Below we have outlined 3 of the main reasons we believe outsourcing work to a reputable digital agency (such as ourselves!) is a great use of your finances.

No. 1 – Reducing The Workload

All businesses are faced with one insurmountable issue – there are only so many hours in the day!

Staying up to date with essential work can be tough enough. Adding additional work into the mix can be very time consuming and a distraction.

Outsource work such as website maintenance, SEO, Social Media management and content creation. You can then can focus on the aspects of your work which need your attention.

No. 2 – Reaching Areas Other Agencies Cannot Reach

Can you justify paying the money needed to access some of the more important tools relating to online marketing?

Simple economics highlight the fact that it’s nearly always far more economical for agencies to pay for the best digital marketing software and services.

Whilst any business can gain access to almost any online tool, digital agencies are able to offer the chance to tap into the best in class tools due to those same tools being used across a large array of clients.

No. 3 – Offering a Fresh Pair of Eyes

The truth is that your own personal perspective of your business and reality may not be the same thing.

Sometimes, a fresh pair of eyes and some outside input can help to take your business in new directions which can really push things forward.

An agency such as Footprint Web Design can help deliver a clear and fresh perspective of any business.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | December 10th, 2018|Web Design|Comments Off on 3 Reasons Why Your Business Must Use a Digital Agency

5 Online Marketing Myths To Ignore!

With search engines and social media platforms all trying to push their pay-per-click options to help boost online traffic (think Adwords and Facebook post boosts), it can be all too easy to think that SEO has fallen down the pecking order when it comes to effective online marketing methods. However, the truth is very different.

For anyone who is still undecided whether to push forward with an SEO campaign to help promote their products and services, we have drawn up a list of 5 untruths which may could your judgement.

Myth No. 1 – SEO Simply Doesn’t Work

With figures suggesting that as many as 81% of all shoppers now conduct online searches before making a purchase, choosing to ignore online marketing can be a very expensive mistake to make!

As people become more accustomed to using their computer, laptop, smart-phone and tablets to search for products and services, you simply must take steps to maximise your online presence if you wish to remain competitive in your market.

SEO works by making your making your website easy for both users and search engine robots to understand and without the implementation of effective SEO, your website is very likely to be fighting a losing battle.

SEO Tadworth

Myth No. 2 – SEO is Too Expensive

One of the most common mistakes regarding SEO is viewing it as an expense rather than an investment. As opposed to pay per click advertising which disappears the moment you stop adding funds to your account, a well run SEO campaign can offer long term benefits.

When taking advantage of professional SEO services you will receive work tailored around a variety of complex tasks:

  • Industry research
  • Keyword analysis
  • Website optimisation
  • Link building
  • Monitoring and results analysis.

Each of these tasks takes time and effort — and there’s just no SEO without them. So while you do need to pay for someone to implement these tasks, keep in mind that SEO keeps bringing results long after you finish a project with the person.

Myth No. 3 – Traditional Marketing Is All That’s Needed

The Office for National Statistics reported that in 2017, 88% of all adults used the internet at least once a week! When you think about these staggering numbers, even if you estimate that a very small percentage of the users are likely to be interested in your products/services, the numbers are still going to be huge!

By not promoting your business online, you are going to be missing out on one of the biggest opportunities to grow your business. Perhaps even worse than this is the fact that forward thinking competitors may leave your business behind.

Myth No. 4 – SEO takes too long; PPC is faster.

Whilst there can be no denying that PPC offers fast results, this type of advertising is no more than a quick fix. PPC advertising will only remain visible whilst there is money in your account, the moment it dries up is the moment that you adverts will fail to show.

It is also worth considering what the initials PPC actually stand for. PPC actually means Pay Per Click, that’s right, you will get charged each time your advert is clicking upon, not each time it converts to a sale.

Although SEO can take longer to get off the ground, once things start to work, the results should be long term.

Myth No. 5 – SEO will require me to change my website.

Whilst we made need to change a website to improve SEO, as poor design, confusing structure or weak content is likely to act as an anchor around the neck of any SEO efforts, it doesn’t mean that your website will be blown up and started again.

There are many different factors which can effect SEO and we will look at all of them.  Slow page loading time for instance can make a significant difference to conversions with data from KISSmetrics indicating that even a 1 second delay can reduce conversions by up to 7 percent!!

We will give you website a thorough audit and many of the changes we make will take place behind the scenes without altering the external look of a well loved and well performing site.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing SEO Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | November 5th, 2015|SEO|Comments Off on 5 Online Marketing Myths To Ignore!
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