search engine optimisation

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Can Search Engines Find You Without SEO?

A significant proportion of web traffic finds its way onto their destination website via the 2 well known commercial search engines – Google and Bing and to a lesser extent, Yahoo!

Although there are other methods of attracting visitors (such as utilising social media platforms), search engines continue to be the primary method of navigation for most web users.

Guiding Customers To Your Website

Search engines have been designed to help guide people (your potential customers) to the most appropriate websites based on the terms that are being searched for. If your site cannot be located by search engines or your content cannot be put into their databases, there is every chance that you will miss out on a tremendous amount of business.

Experience indicates that search engine traffic has the ability to offer significant benefits to businesses with an online presence. Ensuring that the right (targeted) visitors find your website can increase publicity and generate revenue and exposure like no other channel of marketing.

An image of a computer

Can Search Engines Find Me Without SEO?

Whilst search engines are incredibly intuitive, they still need a (not so little) nudge in the right direction. All of the major engines constantly work towards improving their technology to ensure that they generate the best and most accurate results for each search. However, there is a limit to how search engines can operate and this is where SEO steps in to help guide the search engines to your website.

It is important to note though that the correct practices must be implemented because whilst the right SEO can net you countless visitors, the wrong moves work against your website ensuring that your site becomes buried deep in the search results where visibility is minimal.

How To Choose The Right Terms?

Search terms, keywords or key terms are essentially the words that users type into search engines and carry a huge amount of value. Investing in effective search engine optimisation, whether through time or finances, is proven to offer an exceptional rate of return when compared to other types of marketing and promotion.

Should I Try To Do SEO For Myself?

The internet is becoming increasingly competitive, and those companies who actively embrace SEO will have a distinct advantage in regards to visitors and therefore potential customers.

Depending on the amount of spare time you may have, your willingness to learn, and how complex your website is, you may decide you need an expert to handle things for you and we would always strongly advise leaving this side of your online business to the experts.

Further Information

If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

Currently Browsing: Can Search Engines Find You Without SEO?
By |2019-10-21T12:54:37+00:00March 5th, 2019|SEO, SEO Results|Comments Off on Can Search Engines Find You Without SEO?

3 Continuing SEO Trends for 2019

Few things evolve quicker than SEO but there are also 3 key trends from 2018 which will make their presence felt well into 2019 and beyond.

Below we have outlined 3 of the areas of continued importance relating to SEO in 2019.

No. 1 – Mobile Indexing Will Continue To Be Put First By Google

The statistics prove that more people than ever are using mobile devices to conduct their internet searches. Whilst mobile usability has often been an afterthought for many businesses, the continued growth in mobile traffic has not gone unnoticed by Google. As such, Google has taken the inevitable step to change their index from desktop-first to a mobile-first model.

What does this mean for you though? As most people now use Google for mobile searches, it only makes sense for their intuitive ranking systems to look at the mobile version of a page instead of the desktop version. This will ensure that only the most relevant pages achieve the all important high rankings.

No. 2 – Does Your Website Load Quickly Enough?

It can come as no surprise that Google is increasingly acting upon something that is fairly obvious. A website that performs poorly is one that offers a poor user experience.

One of the primary factors in a poorly performing website is the speed at which it loads i.e. the slower the speed, the worse the experience. Therefore Google believes that sites offering poor user experiences deserve less promotion in search results.

Top Tip – Taking the steps to ensure your website loads quickly have never been more important.

No. 3 – Local SEO Has Never Been More Important

Google is increasingly trying to tailor search results to the location of the person making the search. When combined with the fact that nearly all modern day mobile devices can relate search results to the location of the person doing the search, local SEO has never been more important.

Understanding the way that people search can be absolutely pivotal to getting the most from local marketing and driving more enquiries and ultimately business through your website.

Further Information

If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

Currently Browsing: 3 Continuing SEO Trends for 2019
By |2019-10-21T12:54:43+00:00January 11th, 2019|SEO|Comments Off on 3 Continuing SEO Trends for 2019

4 Benefits of SEO For All Businesses

Do you think that your website is performing as well as it could? Whilst SEO can certainly help any company looking to help make the most from their website, it’s not just limited to big businesses. Small businesses may have even more to gain by the 4 benefits outlined below:

  1. Increased conversion rates (customers spending more money!!)
  2. Creating increased trust with your clients
  3. Advertising the keeps on giving (unlike some forms of advertising such as leaflet and newspaper advertising, SEO is designed to keep on giving)
  4. Increased feedback (the ability to leave reviews can be key in opening lines of communication with your customers)

Every business owner should have the goal of reaching page one on Google for terms relating to their products and services. The importance of being easily found on the internet couldn’t be any higher and whilst it can be tough to get there, once you are there SEO can become the investment that just keeps on giving.

4 Benefits of SEO For All Businesses

Modern Day Advertising

Unlike some traditional methods of advertising such as newspaper adverts or flyers, whilst an organic and well-planned SEO strategy can take a period of time to put into place, once the results start to come in, there is no upper limit to how great your ROI may become.

Depending on the type of business you run, the implementation of SEO does not have to cost a small fortune. Even small businesses which have a limited marketing budget will get effective help from SEO when it comes to increasing their visibility, rankings and more importantly, leads.

A Variety of Key Factors

There are a variety of external factors which are likely to determine just how difficult it will be to achieve a good ranking for a website and these factors are likely to vary greatly from business to business and sector to sector.

Although some competitive industries may require a larger SEO budget to achieve their desired results, through wise investment, many small businesses will be able to obtain the benefits of effective SEO which can make a significant difference to their business.

Further Information

If you’d like to speak to use regarding our ability to design you a quality website or perhaps how to maximise the potential of your existing website, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

Currently Browsing: 4 Benefits of SEO For All Businesses
By |2019-10-21T12:54:44+00:00January 4th, 2019|Local SEO|Comments Off on 4 Benefits of SEO For All Businesses