SEO

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8 Tips To Write The Perfect Blog

Blogs, or ‘Web Logs’, are online journals that are updated frequently, sometimes even daily. An update, (also called an entry or a post) can be anything from just a few lines to pages and pages of text. The most effective blogs, however, typically contain between 400 & 600 words.

Engaging With Your Customers

Blogs are one of these best ways to engage your client base, advertise offers/opportunities and improve the visibility of your business online (SEO), and they are only going to become more important throughout 2019.

Your blog can be used for anything as well, not just information relating to your own business, but anything which you think your clients and customers would be interested – information that will keep them clicking onto your page.

Blogging

Follow These Tips

Even the most seemingly random of topics, with the right voice, can be made over to appear interesting and relevant.

Follow these top tips when starting your blog:

  1. Decide upon and develop a writing style that is appropriate to your business. What would work best for your intended audience? Informal and chatty, or Formal and serious?
  2. Post regularly, even if they’re not all essays! At the very least once a week.
  3. Enable your readers to comment on your blog. This level of interaction is vital to the business-client relationship.
  4. Before you start blogging, spend some time visiting other blogs. You can learn a lot about the do’s and don’ts of blogging by reading others. Your suppliers’, rivals’, clients’ and other successful blogs are all mine of information.
  5. Make a note of everything you think could be turned into a blog. Keep a list of links to interesting news articles or developments, if an idea pops into your head when you’re not at your desk? Make a note of it on your phone!
  6. Use links and images. No one wants to look at a page full of dry text; appropriate and entertaining images break up the flow of the blog. They also provide invaluable keyword search opportunities, if properly labelled and tagged. Links in your blog to relevant pages on your site will keep people on your website! Links to other sites, or supporting articles add credence to your blog that is also crucial to your SEO.
  7. Use tags. Like keywords, tags can be used in blogs to highlight particular text to a search engine – all helping to attract other viewers to your blog and, ultimately, your website.
  8. Link your blog to all your social media channels. This will let all your followers know when new content has gone up – keeping them in the loop and encouraging them to visit your site.

If you keep all these points in mind, you’ll have no problem producing a relevant, interesting and successful blog.

Further Information

If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | March 12th, 2019|Blogging|Comments Off on 8 Tips To Write The Perfect Blog

Can Search Engines Find You Without SEO?

A significant proportion of web traffic finds its way onto their destination website via the 2 well known commercial search engines – Google and Bing and to a lesser extent, Yahoo!

Although there are other methods of attracting visitors (such as utilising social media platforms), search engines continue to be the primary method of navigation for most web users.

Guiding Customers To Your Website

Search engines have been designed to help guide people (your potential customers) to the most appropriate websites based on the terms that are being searched for. If your site cannot be located by search engines or your content cannot be put into their databases, there is every chance that you will miss out on a tremendous amount of business.

Experience indicates that search engine traffic has the ability to offer significant benefits to businesses with an online presence. Ensuring that the right (targeted) visitors find your website can increase publicity and generate revenue and exposure like no other channel of marketing.

An image of a computer

Can Search Engines Find Me Without SEO?

Whilst search engines are incredibly intuitive, they still need a (not so little) nudge in the right direction. All of the major engines constantly work towards improving their technology to ensure that they generate the best and most accurate results for each search. However, there is a limit to how search engines can operate and this is where SEO steps in to help guide the search engines to your website.

It is important to note though that the correct practices must be implemented because whilst the right SEO can net you countless visitors, the wrong moves work against your website ensuring that your site becomes buried deep in the search results where visibility is minimal.

How To Choose The Right Terms?

Search terms, keywords or key terms are essentially the words that users type into search engines and carry a huge amount of value. Investing in effective search engine optimisation, whether through time or finances, is proven to offer an exceptional rate of return when compared to other types of marketing and promotion.

Should I Try To Do SEO For Myself?

The internet is becoming increasingly competitive, and those companies who actively embrace SEO will have a distinct advantage in regards to visitors and therefore potential customers.

Depending on the amount of spare time you may have, your willingness to learn, and how complex your website is, you may decide you need an expert to handle things for you and we would always strongly advise leaving this side of your online business to the experts.

Further Information

If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | March 5th, 2019|SEO, SEO Results|Comments Off on Can Search Engines Find You Without SEO?

Are You A Start-Up Business?

We understand that budgets can be very tight for any new business. However, this should be no barrier when it comes to the creation of a top quality website. We take great pride in our ability to help new businesses grow and put the same effort into smaller projects as we do with the larger ones.

We’ve designed and developed many websites for start-up businesses and ranging from personal trainers to local plumbers, we believe that our services can help to play a pivotal role in getting your business off the ground.

What do we offer you…

Support & Updates

We’re web designers – not magicians! Once we have built your website, we will not do a disappearing act leaving you to fend for yourself!

Once the project has been completed, we will never be more than a phone call or e-mail away from regarding any technical questions you may have.

Responsive Designs

The browsing habits of potential customers is a constantly changing landscape and we can help you to stay a step ahead of your competition by adapting the user experience depending on which device they are using.

We will design and develop your website to ensure that it fits on almost any device. Fonts will be increased, clickable phone numbers will be included (allowing instant calls) and a whole host of other features included to ensure that your visitor gets the best possible experience.

Whether viewing through a mobile, tablet or desktop, you can be sure that your visitor will get the optimum experience.

Everything is Possible!

If you have an idea that you believe may not even be possible, don’t be too quick to dismiss the idea.

We love a challenge and apply our proven techniques to help bring almost any idea to life.

Content Management

Having a website that is rarely updated is unlikely to bring visitors flocking to your door. However, the ability to update your website with new content should be relatively easy task and not one that you should have to keep paying someone else to do for you.

Adding a Content Management System (CMS), such as WordPress, to your site will allow you regular full control to update your website, without asking us to add content for you.

Further Information

If you’d like to speak to us regarding any of our services, including our web design services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | January 25th, 2019|Web Design|Comments Off on Are You A Start-Up Business?

Local Services For Local Businesses

Local markets are often crucial to many small businesses and should therefore be high priority when it comes to the marketing of your services and products. Not only does proximity offer the ability to enhance sales, it can also play a pivotal role in creating a level of familiarity, both of which can prove to be hugely beneficial for any business.

Studies indicate that natural listings and Google Maps represent in excess of 80% of the clicks made by web users when they are looking for a local product or service. At Footprint Web Design our services are tailored to get you to the top of these whilst continuing to maximise the traffic streams to your website.

Local SEO services we offer

By placing an emphasis on the most beneficial areas of SEO, our local SEO marketing techniques can often take less time to produce effective results, therefore quickly helping to increase the levels of traffic to your website.

Footprint Web Design’s expertise in all aspects of SEO offers the chance to receive a swift and effective ROI.

  • Top of the Google’s Listings with Footprint Web Design Local SEO –Footprint Web Design and our team of SEO experts possess all of the skills needed to get your business to the top of Google’s natural listings and to appear on Google Maps & Places. These are vital if you want people locally to easily find your small business.
  • Achieving Fast Results –Google’s PPC (Pay Per Click) platform, Adwords, offers the most effective method of quickly attracting business on the internet. We will get your PPC Marketing up and running for you and have customers finding your business and services in the shortest possible period of time.
  • Social Media Interactions With Customers –Social Media for business is the fastest growing method of opening lines of communication between a small business and its customers. By allowing you to offer updates, receive feedback and get in on what your customers want – all a very low cost – social media platforms are quickly becoming one of the primary advertising methods for businesses throughout the UK.

What We Do

Footprint Web Design are Local SEO Experts and local search is all we do; so if you are looking for more local customers and want them to keep on finding your website over and over again we can help. We will ensure the SEO investment into your site will pay you back again and again and again.

Rather than targeting terms which may look great but are unlikely to prove beneficial, our local SEO services have been created to generate relevant traffic to your website from local searches which are proven to offer greater benefits.

Further Information

If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | January 18th, 2019|Local SEO|Comments Off on Local Services For Local Businesses

3 Continuing SEO Trends for 2019

Few things evolve quicker than SEO but there are also 3 key trends from 2018 which will make their presence felt well into 2019 and beyond.

Below we have outlined 3 of the areas of continued importance relating to SEO in 2019.

No. 1 – Mobile Indexing Will Continue To Be Put First By Google

The statistics prove that more people than ever are using mobile devices to conduct their internet searches. Whilst mobile usability has often been an afterthought for many businesses, the continued growth in mobile traffic has not gone unnoticed by Google. As such, Google has taken the inevitable step to change their index from desktop-first to a mobile-first model.

What does this mean for you though? As most people now use Google for mobile searches, it only makes sense for their intuitive ranking systems to look at the mobile version of a page instead of the desktop version. This will ensure that only the most relevant pages achieve the all important high rankings.

No. 2 – Does Your Website Load Quickly Enough?

It can come as no surprise that Google is increasingly acting upon something that is fairly obvious. A website that performs poorly is one that offers a poor user experience.

One of the primary factors in a poorly performing website is the speed at which it loads i.e. the slower the speed, the worse the experience. Therefore Google believes that sites offering poor user experiences deserve less promotion in search results.

Top Tip – Taking the steps to ensure your website loads quickly have never been more important.

No. 3 – Local SEO Has Never Been More Important

Google is increasingly trying to tailor search results to the location of the person making the search. When combined with the fact that nearly all modern day mobile devices can relate search results to the location of the person doing the search, local SEO has never been more important.

Understanding the way that people search can be absolutely pivotal to getting the most from local marketing and driving more enquiries and ultimately business through your website.

Further Information

If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | January 11th, 2019|SEO|Comments Off on 3 Continuing SEO Trends for 2019
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