Social Media

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3 Steps To Social Media Success

To help you navigate your way through the Social Media Jungle, we have drawn up our top 3 tips for success. Whether you are looking to communicate with your customers, other businesses or just to promote a chosen message, Social Media channels offer one the ideal way of getting important content out to the world.

However, despite the easy to use and free nature of modern-day Social Media, it can be all too easy to get a little lost. With our 3 tips below, we think that we can help to guide you in the right direction.

Social Media Icons

Step No. 1 – Understanding Your Options

With so many Social Media channels available, all with their own individual strengths, it’s important to see which ones may prove to be beneficial for you.

Below is a little cheat sheet for some of the strengths of the common Social Media channels.

Twitter

This is ideal for:

  • Providing to the point updates
  • Communicating with customers
  • Using hashtags to tap into relevant streams

Instagram

This is ideal for:

  • Showing the visual side of your business
  • Reaching a wide audience
  • Targeting a younger generation

Facebook

This is ideal for:

  • Engaging with customers
  • Driving traffic to your website

Please note: The paid social advertising options can be perfect if you have a particular demographic that you would like to target.

Step No. 2 – Do Your Homework

The vast majority of Social Media updates take place in public. Therefore there is absolutely nothing stop you taking a look at what your competitors are doing to see if you can take any inspiration.

Take a look around to find the following information about your competitors Social Media habits:

  • Which channels are they using (i.e. Twitter, Facebook, LinkedIn, Instagram, Pinterest)
  • Do they engage with customers &/or other business?
  • How frequently do they send out updates

Top Tip – Patience is a virtue! You may be raring to go but a little bit of homework can go a long way.

An Instagram Account

Step No. 3 – Don’t Be Shy

Now that you’re ready to go, go for it! Sitting back and waiting for things to happen is very unlikely to work!

Get your message out there. Contact potential customers to see if you can help them. What’s the worst that can happen??

Contact Us

If you would like to put your website in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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By | April 3rd, 2019|Social Media|Comments Off on 3 Steps To Social Media Success

Saying Goodbye to Google Plus

With the news of another data leak, the borrowed time that beleaguered platform Google+ faced has been reduced even further and will now close for consumers in April, rather than 4 months later in August as originally planned.

The New Vulnerability

According to Google, the new vulnerability impacted 52.5 million users, who could have had profile information like their name, email address, occupation, and age exposed to developers, even if their account was set to private. Apps could also access profile data that had been shared with a specific user but was not shared publicly.

“We’ve recently determined that some users were impacted by a software update introduced in November that contained a bug affecting a Google+ API. We discovered this bug as part of our standard and ongoing testing procedures and fixed it within a week of it being introduced. No third party compromised our systems, and we have no evidence that the app developers that inadvertently had this access for six days were aware of it or misused it in any way.

With the discovery of this new bug, we have decided to expedite the shut-down of all Google+ APIs; this will occur within the next 90 days. In addition, we have also decided to accelerate the sunsetting of consumer Google+ from August 2019 to April 2019. While we recognize there are implications for developers, we want to ensure the protection of our users.”

Next Steps for Consumer Google+

All Google+ APIs will be wound down over the coming days as Google decided to give users ample opportunity to transition off of consumer Google+. Over the next few months, they will issue regular statements with additional information, including ways that data can be safely and securely downloaded to be migrated to other platforms.

A Note for Enterprise Customers

G Suite administrators are always in control of their users’ apps. This ensures that G Suite users can give access only to apps that have been vetted and are trusted by their organization. In addition, we want to reiterate that we will continue to invest in Google+ for enterprise. More details were announced in October.”

What Comes Next?

With the recent updates to the GMB (Google My Business) dashboard, the ability to make posts, share images and provide general information has already ensured that many of the options which were available with G+ are now available elsewhere.

To see how GMB can be used to benefit businesses, especially those with a focus on local custom, please click here.

Further Information

If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | February 11th, 2019|Google, Google Maps|Comments Off on Saying Goodbye to Google Plus

Becoming Mobile Friendly For 2019

The implementation of responsive web design techniques will ensure that your website will display and perform perfectly across a variety of different platforms.

Keeping up with the sheer number of different devices which can be used to a view a website is a difficult job. However, thanks to our ability to create responsive web designs, this is no longer the case. We can help your web visitors achieve the optimum experience regardless of how the visit your website.

As the user switches from their desktop computer to their iPad, the website should automatically switch to accommodate for resolution, image size etc. Essentially, we will ensure that your website has to the technology to automatically adjust to different devices.

What Are The Advantages Responsive Web Design?

  • Associated Costs: Responsive web design ensures that you only have one website rather than many.
  • Reduced Maintenance: Only having one website across all platforms ensures that you will not have to manage multiple web sites.
  • Consistent Experience: Visitors to your website should receive the same high level experience, regardless of the device they use to access it.

Other important advantages include the following:

Improved Search Engine Rankings

Search engines recommend responsive development for mobile website design and favour mobile friendliness in their search engine result page (SERP) rankings. Responsive sites have only one URL and the same HTML code across all devices which make it easier for search engines such as Google to find, index and organise content from a single company site than from two or more sites.  A higher ranking goes hand in hand with increased conversions. A single URL is also easier for users to share and link to.

SEO Tadworth

Reduced Bounce Rates

Today’s customer is nearly always well informed. They will only stick to your content if it’s engaging and if what you’re offering is easily and quickly found. If your web-only site doesn’t translate well to multiple devices such as smart phones and tablets, you can as well forget about sales from numerous potential buyers. Research has it that a website that is not mobile friendly will have an immediate bounce rate of about 40%.

All in all, there can be little doubt that the creation of a responsive web design is certainly beneficial. With Google even penalising websites which are not responsive in mobile search results, we certainly recommend the creation of a responsive website for all our clients.

Further Information

For more information on how Footprint Web Design can help you, or to inquire about a quote, please contact us on 01883 372488, or email us at: info@footprint.co.uk

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By | December 17th, 2018|Mobile|Comments Off on Becoming Mobile Friendly For 2019

Keeping Things Moving Forward At Christmas

Christmas is a busy time of year and, what with work and social commitments, you can guarantee that the last 2 weeks of December are not going to be the most productive!

So how do you stop your website’s SEO commitments from slipping, during this festive period? We know your online presence is one of the most important aspects of your business and the time of year should make no difference.

Footprint employ a dedicated team of SEO professionals, who offer bespoke solutions to our clients – all year round! We’ll make sure that your website doesn’t suffer the dearth of activity that so many others do; keeping you on top of the game (and the rankings) into the new year.

Business doesn’t stop and, in today’s economic climate, it’s more important than ever to make sure that your website is working as hard as possible for you.

Our team have been at the cutting edge of SEO since it came into play – and have a great understanding of all the tricks of the trade to keep you at the top of Google‘s (and the other major search engines) rankings.

Amongst many others, our team specialise in the following areas:

  • Social Media presence (Twitter, Facebook, Google+, etc.)
  • Maximising Google Rankings
  • Creating Quality Content
  • Blogging
  • Maximising Online Visibility
  • Performance Monitoring & Feedback

Contact us today to arrange a bespoke solution for your business, and make sure your website is the star at the top of the tree this Christmas!

Further Information

For more information on how Footprint Web Design can help you, or to inquire about a quote, please contact us on 01883 372488, or email us at: info@footprint.co.uk

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By | December 12th, 2018|SEO|Comments Off on Keeping Things Moving Forward At Christmas

The Top 3 Reasons Social Media Must Not Be Ignored

Would you like to spread the word about your business? Don’t worry, if you are yet to jump onto the Social Media bandwagon, the good news is that it is never too late to get started with an effective strategy designed to promote your business.

No. 1 – It Offers FREE Advertising

The beauty of nearly all social media platforms is that they are free to set up and use. Whilst you can opt for paid options in the future should you wish (such as Facebook post boosts), all of the major Social Media platforms such as Twitter, Facebook and LinkedIn offer their standards services for free.

Twitter for example is completely free to use and offers possibly the fastest and most user friendly method of contacting your customers and building up a large number of followers.22

If you have not already created a Social Media presence for your business, there is every chance that you are already lagging behind your competition.

An image of Social Media icons

No. 2 – Social Media Offers The Ideal Conduit For Web Traffic

Social Media can be used to drive web traffic to your website.

By targeting the ‘right people’ via your Social Media channels and offering well thought out content, you can drive an audience to your website by encouraging them to visit your website to find out more information.

No. 3 – Social Media Offers The Easiest Possible Way of Sharing Your Content

The figures* below highlight just how significant the reach of Social Media is and there is absolutely no sign of this slowing down at all.

*Source – https://www.brandwatch.com/blog/amazing-social-media-statistics-and-facts/

An image of Social Media icons

Further Information

If you’d like to speak to us regarding how we can help you to use social media to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | October 8th, 2018|Social Media|Comments Off on The Top 3 Reasons Social Media Must Not Be Ignored
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